Marketing Plan for Android App- Musopia. Submitted by Sahil Kumar, IIT Bombay under guidance of Prof. Sameer Mathur, IIM Lucknow during Marketing Internship

2. Simplified ways to play
music

5. The app will be designed to cater as final destination
for all music related information.
App will be available in two forms: Basic and
Premium.
It will generate a customized schedule as per user’s
need.
Main target is younger and middle aged people.
The app will be promoted using various techniques
like social media, advertisements, etc.

6. People now a days are becoming more and
more eager to learn one or another Music
Instrument to get rid of their harsh and busy life.

8. Company Overview
The app will locate near by stores to buy required
instruments.
App will prepare customized schedule for the customer
according to their time table after get the customers
time table.
Customers can switch to premium version for additional
services.

10. Music teaching application
Provide basis lessons for
practice
On the GO app
Hassle free user interface
Provide basic knowledge
about Music History
Locate near by stores for
purchasing required Music
Instruments
Connect with friends
through Internet to have
jamming while sitting at far
off places

11. Target Audience

12. Younger and Middle aged people mainly from 12-35
years of age.
These are easily assessable via Social Media and Internet.

13. GOAL
What are the Goals
of the Company?

14. Should cater the needs of the customers
Targeting the frequent use of app by customers
Targeting 1 million subscriber
Conversion rate from Basic to Premium version
around 5%
Maximize the revenue generation

16. Collaborators
Will be collaborating with Music Instruments stores
located around the region
Collaboration with Music academy by seeking their
lessons, tricks and advices
Will be collaborating with Music Studios around the
region

19. Celebrity Endorsement

20. TACTICS

22. MUSOPIA BASIC
Users will be given special store
locator with offered prices
Users will get customized schedule
according to their daily routine
Users will get free lessons for basic
understanding of the Instruments
chosen
It will be free of cost

23. MUSOPIA PREMIUM
Users can get personalised attention
by teachers in collaboration
Users will get recent songs lessons
step by step to master in that
particular song
Company will be charging
$9.99/month for switching to
premium version

24. Distribution

25. Customers will be asked from where they
got to know about this app.
AND by analysing the data, App will be
promoted only through those channels
which will get the higher number of
responses.

27. App will earn through Advertisements and
collaboration of stores, Music Studio and Lessons
on the app
Performance Evaluation and innovating
the app according to the response of the
customers
Evaluation will be done on the basis of
number of Downloads and reviews by
the users

29. This Presentation was
created by Sahil
Kumar, IIT Bombay,
as a part of
Marketing internship
by Prof. Sameer
Mathur, IIM Lucknow
Disclaimer