Our main focus is on providing an explicit experience for the guests at various restaurants. Make their lunch/dinner special every time they visit their favorite restaurant!
3. Market Research
Testing Value Proposition for Smart Restaurant (1)
- Searching for a restaurant
- Ease of reserving a table
- Estimation of wait time to get the table
4. Market Research Cont…
Testing Value Proposition for Smart Restaurant (2)
- Self-Customized order of dishes
- Ease of review (for specific dishes and the whole restaurant experience)
5. Market Research Cont..
Testing Value Proposition for Smart Restaurant (3)
- Ease of splitting bills
- Automatic addition of tip
- Coupon codes, rewards and Loyalty points
- Installation of the app
6. How many times do you dine with a
group per week?
Most of them dine with group at least once.
This implies they have to book the table, split bills etc
7. Do you Use any Smart Device
Apps to find Restaurants ?
About 80% of the people that took the survey search for a
restaurant with their smart device applications.
8. Do you call or use an application
like open table to reserve?
Do you call or use
an application like
open table to
reserve?
According to the survey, not many use open table application.
This could mean the following:
1. Not many know that an application like that exist
2. Not many know how to use that application.
3.The application might not be intuitive
4. Its would mostly be for the company group lunch/dinners and not for
general group lunch with friends.
9. How many times per week do you
eat in a restaurant?
About 40% of the people that took the survey eat at a restaurant
atleast 2-3 times a week
10. How long do you normally wait for
a table ?
20+ min
10-20 min
5-10 min
Series1
0-5 min
How long do you normally wait outside
a restaurant for your table ?
0 5 10 15 20 25 30
This information shows that on an average a customer waits for
about 5-10mins after reserving for a table.
11. Would you prefer customizing your
dishes through a smart device like
iPhone, Android devices?
Would you prefer
customizing your
dishes through a
smart device like
iPhone, Android
devices?
Most than 60% mentioned that they would like to customize their
dishes through smart devices, which is a great user input
12. Would you like to review dishes
and the restaurant's service
instantly?
Would you like to
review dishes
and the
restaurant's
service instantly?
Review is one of the most important feedback mechanism
which benefits the Restaurants and this data proves that
users are willing to review dishes after they eat (both good
and bad), thus helping the resturants.
13. Would you prefer paying check and
splitting bills automatically through
a smart device?
Would you prefer
paying check and
splitting bills
automatically on
a smart device?
Another great survey information is almost everyone
want a way to split the check amongst a group.
14. Would you prefer to go back to the
restaurants if you have coupon
codes (loyalty credits)?
Would you prefer to
go back to the
restaurants if you
have coupon codes ?
A very important survey information where the Restaurant
owners can really benefit a lot from this survey data and
could hence build a loyal relation with their customers.
15. Are you willing to pay a nominal fee
for an app that could provide you
coupons and other discounts for
restaurants ?
A very very good feedback for the developers, where most of
them are willing to pay for the service that’s given to them.
16. Age Group
This shows that most of the members who are interested are
between the ate of 25 to 35 and these are mostly the working
class who could be recent graduates, newly married or have
lots of friends and eat out at restaurants.