Hoop up to date technology be CEO Adi Simayof

2. Our Vision
Hooplahoo - Confidential, Not for Distribution 2
To connect between a real time business need
and a consumer real time request.

3. SMBs
• Aggregate SMBs into global
network
• Give SMBs online mobile
promotion/ offer tool .
• Rapid critical mass of
consumer traffic to SMBs
• Bring new business
• Increase recurring business
Consumers
Our Goals
• Personalized & convenient
hyperlocal commerce
• Get tailored & timely offerings
• share deals with social network
• interact and negotiate the offer
with your local business
• Universal currency for physical &
virtual goods.
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4. Global Online Market Sizes
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Addressable Mobil market
• Online-mobile ads: 20.6B (2015)
• Coupon 46B (2016)
• Retail Commerce 119 B (2015)
• Mobile payments: 240B (2011)

5. SMARTBIZ:
SMB
COMMERCE
PLATFORM
Hooplahoo - Confidential, Not for Distribution

6. SmartBiz Platform is Core
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SmartGam
es
Online
Mobile
Ads
Pesonaliza
tion
Mobile
Payments
SmartPage
SmartBiz
Platform

7. SmartPage for SMBs
• Business profile page
• Real estate for ads & offers
• Display branded content from Ad Networks
• Designated area for SMB & partner ads
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8. Partners Have SMB Critical Mass
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Trust
Brand
Reach
Infrastruct
ure
New
Revenue
SMBs
ISP / Telco
Partners

9. Leverage Partner Infrastructure
• Use partners to reach critical mass of consumers & businesses
• Partner operational assets include:
– Trust, reach, brand, infrastructure, sales, marketing
• Partner options include:
– ISP, Telcos, Media companies, credit card processors
– Mobile social networks (Papaya, GREE, DeNA)
– Game developers
• Ads revenue share with partners
• Free for all
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10. Glocalized Network of Partners
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Europe:
UK,
France,
Germany…
M East:
Israel,
Turkey…
Asia:
Japan,
Taiwan,
S Korea,
China...
Americas:
USA,
Mexico,
Brazil…
SmartBiz
Global
Database

11. Global Connection
Connect all partner networks
Connect all consumers & SMBs
Activities across geographies
Gift coupons across the oceans
Redeem offers in different
locations
Access remote consumer markets
Localized Reach
Glocalized Consumers & SMBs
Hyperlocal commerce
Direct consumer interaction with
local SMBs
Gain local expertise & knowledge
Go Geo social
Share with my social network
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12. FOR CONSUMERS:
PERSONALIZED,
CONVENIENT,
INTERACTIVE
Hooplahoo - Confidential, Not for Distribution

13. Personalizing Consumer Intent
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Consumer Personality Passport
Apps &
Games
behavior
Wish list
Tailored
offers
Targeted
ads
Greater
conversion
Higher
purchase
volume

14. Wishes Become Offers
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User puts wish
into SmartBiz
mobile app
SmartBiz push
wish to SMBs
SMBs see wish in
SmartPage
SMBs create
tailored offer in
SmartPage
SmartBiz push
offers to user
User see offer in
SmartBiz mobile
app
User buys offer
with $Hoop
currency
SmartBiz deposit
$cash to SMB
SMB bank account

15. Personality Color Temperaments
• Based on Myers-Briggs; 30+ yrs in usage
• Personalities mapped to four color profiles
– Keirsey, True Colors, etc.
• Proven successful in many fields
– Education, career development, relationship improvement, etc.
• Apply system to commerce
• Customize around personalities
– Map product & service usage
– Create recommendations
– Define gamification scenarios
– Custom offers & deals
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16. Gamification: Interaction for Coins
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Offer redemption
volume define
ranking of SMB &
consumer
Coins Wallet
Reserve
offer
Gift offer
Play
games
Refer
friends
Create
reviews
View ads
Take
survey
Redeem
offer

17. Gain Coins
Game activities
Take survey
Refer friend
Click ads
Sign up
Create review
Spend Coins
Coins Usage Loops
Game activities
Gift friend
Create wishes
Reserve offers / coupons
Gift coupons
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18. Consumers
Join biz customer list
Commerce increase ranking
Achieve VIP status
Get special discounts
Elite status profile on
SmartPages & SmartGames
Share deals with friends
Add my favorite business
Businesses
Gamification: Mini Social Nets
Upload current customers
Create mini business networks
Preferred customers list
Create VIP discounts
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19. Mobile Load-Buy Cycle
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User bring cash to
mobile loading
station
Load virtual wallet
on user mobile
Go shop with
mobile wallet
User buy SMB
product
SMB mobile scan
user mobile
SMB authenticate
user
SmartBiz transfer
$Hoop to SMB
account
SmartBiz deposit
$cash to SMB
SMB bank account

20. GAMING
CONSUMERS
Hooplahoo - Confidential, Not for Distribution

21. Consumer App Sectors
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Social
Games
Travel
Education
Financial
Services
Wish List
Gifting
Hoop Global
Consumer
Data

22. Platform Connects Consumers with SMBs
• Aggregate social gaming users
• Funnel SMB offers from SmartPages into games
• Exchange virtual for tangible goods & services
• Create direct interaction between these two worlds
SmartGames
(virtual) SmartOffers
SmartPreference
SmartExchange
SmartMetrics
SmartBiz
(tangible)
SmartPages
Social
Games
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23. Two Sides of the Same Coin
SmartBiz (tangible)
• Provide online SMB biz presence
• Easy to create deals, specials, offers
• Integrated inventory from multiple ad networks
• Access via browser and mobile smartphones
• Profile user behavior for online surfing
SmartGames (virtual)
• Use social games to bring users from multiple social networks
• Leverage social viral propagation channels
• Access via browser and mobile smartphones
• Aggregate partner game content
• Profile user behavior for interactive scenarios
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24. The Social Games Hook
• Use social games to attract users
• Daily play sessions span 5-10 minutes
• Activities in all 3 domains award & consume coins
• Continuous loop of gaining & spending coins keep users
coming back
Social Games
SmartPagesAds, Offers, Deals
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25. Offers for Game Coins
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User playing
game
SmartBiz push
offers to game
User clicks on
offer
Game award coins
to user
User sent to
SmartPage offers
User see more
offers
User clicks more
offers / ads
User gains more
coins
User return
playing game

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27. The Engagement Loop
• Loop: play games <<==>> earn coins
• Users click ads in social games & SmartPages to earn coins
• Click ads in games will forward user to SmartPages
• SMBs create ads / offers / deals on SmartPages
• Ads / offers / deals are pushed to games
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29. Social Games Engage Users
• Social games are sticky!
• Daily 5-10 minutes play sessions
• Games connect to major social networks
– Facebook, Mobage, GREE
– Leverage viral effect to spread games and deals
• Multiplatform linked game play
– iPhone, iPad
– Android phones & tablets
– browsers
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30. SmartExchange
Virtual store
Virtual currency
Currency conversion
Partner currency
Payment providers
Fraud detection
SmartMetrics
Currency & Metrics Services
Real time data collection
Engineering troubleshooting
Monitoring & support
Biz / marketing analytics
Game design analytics
• What users buy
• What user like / don’t like
• Where users spend time in games
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31. SmartOffers
Aggregate ads inventory
Connects with external ad
networks
Push ads, offers, deals to games
& SmartPages
Target offers using
SmartPreference data
SmartPreference
Ads, Offers, Deals, Preferences
Personality system
Inference engine
User preferences
Product recommendations
Map product to personality
Correlate preferences in social graph
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32. User Behavior Data
• User personalization data is the eventual goal
• Personality system is used to aggregate user behaviors
• Data is collected from SmartPages & SmartGames
• Recommendations are generated & pushed to SmartPages &
SmartGames
• Data improves targeting conversion for ads, deals, offers
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33. Personality Mapping is Core
• Key part of recommendation system
– Makes user preference mapping more accurate
• Define personality from basic questionnaire
• Map personality profile to actions & items
• Profiles drive game & app designs
• Enhance interaction in social networks
• Improves targeted marketing
– Ads / offers / recommendations are more relevant
– Greater conversion ratios
• Accumulated data gets smarter over time
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34. Virtual Mega Mall
• 3D analog of SmartPage
• 3D view of local businesses
• Closely connected to SmartBiz
• SMBs interact directly with users
• SMB offers are pushed to Mall
• Shopping theme
• Buy / sell goods to virtual people
• Geo location functions
– Ads / offers push based on proximity
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35. Mall: Inside Store View
• Advertise brands in store area
• Highlight local biz in your geography
• Brand local biz in virtual setting
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36. Mall Game is Focused on Local Biz
• Game suggest local businesses for placement in virtual malls
• 3D store fronts can display contents from SmartPages
• Offers / specials given by biz will be displayed in game
• Coins gained from SmartPages can be used in game
• Shopping centric theme & activities
• Decorate / accessorize / customize
• Showing ads is natural
• Greater range of relevant ads placement
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40. Open Platform to Partners
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SmartBiz Platform
EA Disney Zynga Activision
Yelp /
Timeout
Amazon
Media
Publishers
Klarna

41. Open Platform to All Partners
• Leverage partners to reach critical mass of consumers &
businesses
• Partners include:
– ISP, Telcos, Media companies, credit card processors
– Mobile social networks (Papaya, GREE, DeNA)
– Game developers
• Ads revenue share with partners (50/50)
• Free for all
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42. 3rd Party Partner Games
• Open platform to game developers
– They are the primary game content providers
– Zynga, Electronic Arts, Disney
• Link with partner’s virtual currency
• Make SMB offers available to partners
• Make preference data available to partners
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43. Consumer
• Register my favorite local businesses
• creat a real time wish
• Get tailor made personal deal
• share deal with my social network
• share my experience with my friends
• Go Geo social.
• Get rewards for my actions.

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46. THANK YOU
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