Moible Coupon Applications Sept 2009


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Moible Coupon Applications Sept 2009

  1. 1. Smart Coupons<br />Capitalizing On Growing Trends <br />9/10/2009<br />Jack Brown – Possibilities <br />1<br />
  2. 2. 9/10/2009<br />Capitalizing On Growing Trends<br />One in every 11 minutes online is spent on Social Networking – Nielsen March, 2009<br />1 in 4 people with Internet Access visited Facebook – Comscore November, 2008<br />People between the ages of 35 – 49 represent the fastest growing social media group, mostly female – Nielson March, 2009<br />Low-cost Social Media Advertising is the fastest growing advertising segment – Ann Handley, Chief Content Officer<br />Social Networking<br />23% of U.S. adults play online games (Pew Charitable trust, Dec. 2008)<br />MSN Games states 63% of gamers are female; 71% of all gamers are between 25 – 54<br />55% have a household income of over $55k; 30%, + $75k<br />Worldwide, 250 million casual gamers play games at least an hour daily<br />Advergaming generates up to a 30% spike in Web Traffic for sponsors <br />36 million Americans download coupons online.<br />61% have a household income &gt; $60k<br />70% are willing to provide personal data and answer surveys for coupons<br />In recessionary times, 83% of adults indicated use of coupons, 43% of females indicated special offers and coupons are a determining factor in purchases (Harris Interactive Poll; Feb. 2008)<br />Juniper Research estimates mobile couponing to reach 100 million people globally generating $3.2B<br />Online Casual Gaming<br />Online Coupons/Offers<br />(Simmons Market Research, Jul, 2008)<br />2<br />Jack Brown – Possibilities <br />
  3. 3. 9/10/2009<br />Retail Sales 20 year low<br />Unemployment 8%<br />Market down 50%<br />3<br />Jack Brown – Possibilities <br />
  4. 4. 9/10/2009<br />4<br />Jack Brown – Possibilities <br />
  5. 5. 9/10/2009<br />5<br />Jack Brown – Possibilities <br />
  6. 6. 9/10/2009<br />6<br />Jack Brown – Possibilities <br />
  7. 7. 9/10/2009<br />7<br />Jack Brown – Possibilities <br />
  8. 8. 9/10/2009<br />8<br />Jack Brown – Possibilities <br />
  9. 9. 9/10/2009<br />9<br />Jack Brown – Possibilities <br />
  10. 10. 9/10/2009<br />Retail Success Factors<br />10<br />Jack Brown – Possibilities <br />
  11. 11. 9/10/2009<br />Change the Business Model<br />11<br />Jack Brown – Possibilities <br />
  12. 12. 9/10/2009<br />12<br />Jack Brown – Possibilities <br />
  13. 13. 9/10/2009<br />Store Systems Purchase Plans<br />13<br />Jack Brown – Possibilities <br />
  14. 14. 9/10/2009<br />14<br />Jack Brown – Possibilities <br />
  15. 15. 9/10/2009<br />15<br />3G Evolution Broaden Mobile Commerce Opportunities<br />Jack Brown – Possibilities <br />
  16. 16. 9/10/2009<br />16<br />SMS Provides First Wave of Mobile Commerce Apps<br />Jack Brown – Possibilities <br />
  17. 17. 9/10/2009<br />17<br />USSD Provides Low Cost Apps for GSM<br />Jack Brown – Possibilities <br />
  18. 18. 9/10/2009<br />18<br />Mobile Commerce Apps on SIM Cards<br />Jack Brown – Possibilities <br />
  19. 19. 9/10/2009<br />19<br />WAP Based Mobile Commerce Services<br />Jack Brown – Possibilities <br />
  20. 20. 9/10/2009<br />20<br />Mobile DeviceEnhancementsEnable Mobile Commerce Apps<br />Jack Brown – Possibilities <br />
  21. 21. 9/10/2009<br />21<br />NFC Allows Contactless Transactions<br />Jack Brown – Possibilities <br />
  22. 22. 9/10/2009<br />22<br />Bi-dimensional Barcode Enables Mobile Commerce Apps<br />Jack Brown – Possibilities <br />
  23. 23. 9/10/2009<br />23<br />Collaborative Mobile Marketing Revenue Flow<br />Jack Brown – Possibilities <br />
  24. 24. 9/10/2009<br />Smart Mobile Coupons<br />Printed Coupons & Offer Books<br /><ul><li>Left at Home
  25. 25. Stale offers - weeks or months old
  26. 26. Inflexible - once printed it’s fixed
  27. 27. High printing & distribution cost</li></ul>Retailer Mobile Coupons<br /><ul><li>Always with the customer
  28. 28. Always fresh and current
  29. 29. Flexible - change it everyday!
  30. 30. Low cost / immediate distribution</li></ul>24<br />Jack Brown – Possibilities <br />
  31. 31. 9/10/2009<br />Build Your shopping list at home and it will automatically update your mobile device. <br />Or build your list on you device..<br />25<br />Jack Brown – Possibilities <br />
  32. 32. Value Added<br />Coupons<br />Wall Mart<br />Wall Mart<br />9/10/2009<br />Coupons will be down loaded to your cell based on your shopping list. Multimedia, 2D bar codes, SMS, etc.. Redeem at checkout .<br />26<br />Jack Brown – Possibilities <br />
  33. 33. Wall Mart<br />9/10/2009<br />Jack Brown – Possibilities <br />27<br />
  34. 34. Wall Mart<br />Send deals to your friends and buddies. Just click on “Tell a friend”, and you can send them a test message. <br />Wall Mart<br />9/10/2009<br />28<br />Jack Brown – Possibilities <br />
  35. 35. 9/10/2009<br />Coupon Club<br /><ul><li>Allows merchants to build a large marketable group and communicate with them weekly via SMS blasts
  36. 36. Keyword is picked for signup
  37. 37. Double opt-in messages
  38. 38. Meets MMA* & carrier guidelines
  39. 39. Create & schedulean outbound messageto all who have opt’ed-in
  40. 40. The whole process is automated -Set-up and running in minutes</li></ul>* Mobile Marketing Association<br />29<br />Jack Brown – Possibilities <br />
  41. 41. 9/10/2009<br />Ways to STORE deals...<br />Link your phone stored coupons to your Retailer Smart coupon or Retailer credit card<br />Retailer Smart Coupon Card<br />30<br />Jack Brown – Possibilities <br />
  42. 42. 9/10/2009<br />Ways to STORE deals...<br />By tapping a NFC enabled mobile phone on a smart tag at a Retailer store entrance a consumer is automatically connected to a backend content server over the wireless data network. The content server sends personalized (shopping list, etc.) and location based information back to the user based on the mobile phone number and NFC tag ID. Consumers can then view the content and redeem the promotions at that participating Retailer.<br />31<br />Jack Brown – Possibilities <br />
  43. 43. 9/10/2009<br />Ways to STORE deals...<br />Content Manager Server– enables communications with the mobile phone:<br /><ul><li> NFC Tag Management
  44. 44. Content Provider interface to allow 3rd party content providers a platform to </li></ul> deliver their content to the phones<br /><ul><li> Tracking of content delivery by customer, location of store
  45. 45. On line analytics – reports for tag configuration and content delivery
  46. 46. Batch processing </li></ul>Coupon Generation Manager Server<br /><ul><li> Manage coupon creation and BI rules
  47. 47. Generate and load 3rd party coupons
  48. 48. Support standard UPC, QR, SMS and custom coupon codes
  49. 49. Define demographic BI rules for targeted promotions </li></ul>Reader Integration<br /><ul><li> Coupon redemption </li></ul>32<br />Jack Brown – Possibilities <br />
  50. 50. 9/10/2009<br />Ways to SAVE...<br />Retailer Smart Coupon Card<br />33<br />Jack Brown – Possibilities <br />
  51. 51. 9/10/2009<br />Ways to SAVE...<br />Scan your codes<br />Wall Mart<br />34<br />Jack Brown – Possibilities <br />
  52. 52. 9/10/2009<br />Ways to SAVE...<br />The RFID hub is able to collect, filter, and edit data from diverse kinds of readers and store tag data to a host system via Ethernet, USB, serial port, WLAN and GPRS/GSM. This hub communicates with specific GAO active RFID tags at a distance of up to 300 feet. Up to eight read/write modules can be concurrently connected to the hub.<br />Retailer Smart Coupon Card<br />Wall Mart<br />35<br />Jack Brown – Possibilities <br />
  53. 53. 9/10/2009<br />Ways to SAVE...<br />Various approaches can be used to interface the<br />contactless RF terminal with existing POS systems:<br /><ul><li> Serial Cable Interface: This is the long-term recommended</li></ul>solution. It provides a bi-directional communication interface<br />between a POS system and a contactless RF card reader. This<br />approach requires a change in the POS system software to<br />communicate with the reader through its serial port. The serial<br />interface with the POS software change also allows the POS<br />system to recognize that the financial T1 and T2 data is coming<br />from a contactless payment device rather than from a magnetic stripe card.<br /><ul><li> Smart Cable Interface: This is a wedge cable that connects either to a PS/2 port or to a</li></ul>serial communication port. It is unidirectional cable and works with many of existing POS ECR systems that have PS/2 port available. It does not require software changes as many of the POS systems expect to receive T1 and T2 data through their PS/2 port.<br />36<br />Jack Brown – Possibilities <br />
  54. 54. 9/10/2009<br />Advertisers<br /><ul><li>Advertisers get their own web account
  55. 55. Create/edit/maintain their own coupons, offers, ads
  56. 56. For additional fee, an account specialist can assist/manage
  57. 57. Targeted to their local area
  58. 58. One low monthly fee
  59. 59. Account includes up to 5 simultaneous Coupons
  60. 60. 100 SMS coupons included / unlimited WAP views
  61. 61. Built-in credit card charge (or your billing)
  62. 62. Additional Revenue Opportunities
  63. 63. Purchase of Keywords
  64. 64. “Featured Coupon” rotation
  65. 65. Additional SMS Coupon deliveries
  66. 66. My Club option
  67. 67. Weekly coupon blasts</li></ul>37<br />Jack Brown – Possibilities <br />
  68. 68. 9/10/2009<br />Additional Features<br /><ul><li>Multi-lingual Support
  69. 69. English & Spanish
  70. 70. Coupon Codes allow redemption tracking
  71. 71. Fixed codes, Unique lists, POS integration
  72. 72. Click-to-Call/Click-to-Buy functionality
  73. 73. Customers like what they see - they want it now
  74. 74. Press the SEND button on the phone and be connected immediately
  75. 75. National Ads</li></ul>38<br />Jack Brown – Possibilities <br />
  76. 76. 9/10/2009<br />Retailer Code Reader <br />A Code Reader will enable brand owners and retailers to stand apart in an increasingly competitive environment and more effectively cross-sell complimentary products and services. <br />The solution will deliver purchasing suggestions, images, special offers and virtually any type of promotional messaging to shoppers as they are in the process of making buying decisions in the store. <br />The information appears on the screen of a consumer’s camera phone, turning the device into a kind of personal sales assistant that provides bottom line benefits to retailers of any size, in virtually every worldwide retail segment and location. These benefits include increased units and dollars per transaction, improved traffic and conversion, and promotion of consumer loyalty. <br />39<br />Jack Brown – Possibilities <br />
  77. 77. 9/10/2009<br />Retailer Code Reader <br />The solution can be used in a number of ways, like giving sales suggestions for accessories or compatible items. For example, scanning a 2D barcode on a red dress can give the shopper images of a model wearing the dress, along with matching shoes, handbag and scarf that are available in the store. <br />The solution will also allow consumers to communicate product options and gift ideas to friends and family while they shop. “Shoppers can forward the images they capture to obtain a purchase opinion or perhaps just to share the excitement of their shopping experience.<br />Or a shopper looking for camping gear could scan a 2D barcode on a tent and receive images of a lantern, cooking grill or fishing gear that may be available as part of a cross-promotion. If an item was available on sale, a retailer could then deliver an electronic coupon for redemption at the point-of-sale. <br />40<br />Jack Brown – Possibilities <br />
  78. 78. Retailer Code Reader <br />Application<br />With a camera phone and the Retailer’s Code Reader Application, users can scan 2D barcodes to automatically display a specific Web site, launch a video, dial a phone number, receive smart coupons and more. <br />Retailers Code Management Platform makes it easy to create 2D barcodes for business or personal applications. Marketers and media publishers can create codes and collect data analytics to measure their integrated campaigns. People can also create their own codes for free which link to their social networking sites or contact information. These codes can be placed on Web sites, business cards, and other printed or digital media.<br />9/10/2009<br />41<br />Jack Brown – Possibilities <br />
  79. 79. Direct Mail Coupons<br />9/10/2009<br />42<br />Jack Brown – Possibilities <br />
  80. 80. Transactions<br />9/10/2009<br />43<br />Jack Brown – Possibilities <br />
  81. 81. Product Information<br />9/10/2009<br />44<br />Jack Brown – Possibilities <br />
  82. 82. Empowering Print<br />Mobile displays<br />advertisers<br />and also the<br />QR code<br />promotion<br />End user<br />receives<br />voucher for<br />free wine<br />Advertiser displays<br />QR code in offline<br />advertising with<br />Wall Mart incentive<br />Consumer / end<br />user snaps barcode<br />– phone recognizes<br />& translates to URL<br />9/10/2009<br />45<br />Jack Brown – Possibilities <br />
  83. 83. Retailer Value Added Code Reader <br />Additional Applications <br />9/10/2009<br />46<br />Jack Brown – Possibilities <br />
  84. 84. Retailer Value Added Code Reader<br />Share Just scanned a Mobile Code with interesting content? This feature allows you to forward previously scanned information to family and friends using SMS. They won&apos;t even need a Code Reader to view the content.<br />Favorites Stores your favorite Mobile Codes for easy access.<br />History Contains and stores recently scanned Mobile Codes - so you can revisit them later.<br />You can deactivate this feature in the &apos;Settings&apos; menu. <br />Update Check and download the latest available updates for FREE (no data charges apply).<br />Code Reader<br />Settings Manually configure the Mobile Code Reader to suit the way you work.<br />InviteIf you have friends they can download the Code Reader software for free.<br />9/10/2009<br />47<br />Jack Brown – Possibilities <br />
  85. 85. Link to On-Line Retailer Content <br />Wal Mart Code Reader<br /> Value Added Code Reader Applications <br />WalMart Code Reader<br />9/10/2009<br />48<br />Jack Brown – Possibilities <br />
  86. 86. Time Table Information<br />Wal Mart Code Reader<br /> Value Added Code Reader Applications <br />Wal Mart Code Reader<br />9/10/2009<br />49<br />Jack Brown – Possibilities <br />
  87. 87. Retailer Codes Can Personalize Details for Phone Book & Click to Dial<br />Wall Mart Code Reader<br />Wall Mart Code Reader<br /> Value Added Code Reader Applications <br />Wall Mart Code Reader<br />9/10/2009<br />50<br />Jack Brown – Possibilities <br />
  88. 88. Requesting Retailer Product Information as Easy as One Click<br />Wall Mart Code Reader<br />Value Added Code Reader Applications <br />Wall Mart Code Reader<br />9/10/2009<br />51<br />Jack Brown – Possibilities <br />
  89. 89. 9/10/2009<br />Appendix<br />52<br />Jack Brown – Possibilities <br />
  90. 90. 9/10/2009<br />53<br />Jack Brown – Possibilities <br />
  91. 91. 9/10/2009<br />U.S. Local Media and Ad Spend: 5-Year Forecast<br />Source: The Kelsey Group (2009)<br />54<br />Jack Brown – Possibilities <br />
  92. 92. 9/10/2009<br />U.S. Mobile Ad Revenues 2008 – 2013<br />Source: The Kelsey Group (2009)<br />55<br />Jack Brown – Possibilities <br />
  93. 93. 9/10/2009<br />U.S. Mobile Ad Revenue Breakdown<br />56<br />Jack Brown – Possibilities <br />
  94. 94. 9/10/2009<br />2D barcode<br />What is a 2D barcode?A 2D barcode is a two-dimensional way of representing information. It is similar to a linear (1-dimensional) barcode, but has more data representation capability. There are many types of 2D barcodes. The QR code ISO standard is one of the most widely accepted 2d barcode standards. The term QR Code itself is a registered trademark of Denso Wave Incorporated in Japan and other countries.<br />57<br />Jack Brown – Possibilities <br />
  95. 95. 9/10/2009<br />Mobile industry trends<br />58<br />Jack Brown – Possibilities <br />
  96. 96. Which, if any, of the following barriers did your company have to address to use or to consider using digital-advertising vehicles?<br />Source: How companies are marketing online: A McKinsey Global Survey, McKinsey Quarterly, September 2007<br />9/10/2009<br />59<br />Jack Brown – Possibilities <br />
  97. 97. Consumer take-up<br />Source: Nielsen Mobile Advertising Report, March 2008, based on a survey of more than 22,000 active mobile data users in the US.<br />9/10/2009<br />60<br />Jack Brown – Possibilities <br />
  98. 98. 9/10/2009<br />Retailer Smart Coupon Card<br />61<br />Jack Brown – Possibilities <br />