Xooker Investor Slide Deck

1. Conrad R Carney II
Founder
859-983-2604
ccarney@Xooker.com
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2. The ultimate holy grail is real-
time location-based marketing
that is relevant and personal.
— Peter Sachse, Chief Stores Officer of Macy’s
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3. What Others are Saying about
Very good overall potential. Well
aligned for needs of local
merchants. Better long-term
prospects than others we see in
this market. - Tim Lee, Sequoia
Capital
An “innovative mobile loyalty and
marketing platform” - Gokul Rajaram,
“Godfather” of Google AdSense,
Former Director of Ads at Facebook
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4. The Mission
Xooker is a fun interactive mobile platform
connecting consumers and merchants digitally by
providing a complete marketing tool kit for
merchants to obtain and retain customers.
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5. Location-Based Marketing
U.S. Location-Based Mobile Marketing Revenue
2015 2019
$64 Billion $158.8 Billion
• 66% of Marketers believe location-based advertising is the
most exciting mobile opportunity for 2016
• Mobile location data will be a major trend rivaling search and social for
marketing spend.
• Mobile targeting technology is now so sophisticated it allows brands, who
once doubted its accuracy, to understand real-time, human footprints of
consumers.
*Internet Advertising Bureau
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6. The Problem
Merchants have consistently had problems with
controlling and tracking the effectiveness of
their advertising and marketing.
Many Merchants, especially independent
owners, don’t know how to use digital and
mobile marketing and don’t have the resources
to get help.
Their investments in trying the different types of
mobile and traditional marketing techniques
can be very expensive.
If the results of advertising and marketing
spend are not effective, it can cause any
business to fail.
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7. The Solution
With our unique features and tool kit,
Merchants can use Xooker’s premium
services to attract consumers with deals,
specials, loyalty programs, games, rewards
and contests.
Our proprietary analytics gives these
merchants the ability to track, monitor and
understand their consumers better.
Xooker effectively and exponentially
increases our merchants ROI, while only
spending less than 7% of their overall
digital/mobile advertising and marketing
budget.
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8. Consumer Engagement Platform
With Xooker, consumers earn
points by playing our mobile
games, checking in at their
favorite merchants as well as
making purchases.
They can redeem their points
for “Rewards” from their
favorite merchants.
The more consumers PLAY
the more they EARN, which
means the more money they
SAVE!
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9. Business Model- Merchant
Premium Service
Subscription Fees
• Monthly Average Revenue per Xooker
Merchant: $425
• 18 months – 14 markets
• Average of 400 merchants per Market
• 5,600 merchants X $425/mo = $2.38MM/mo
• Annualized Revenue = $28.56MM/year
Average Xooker Revenues
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Deals & Gift Cards
Features
Deals/Coupons
Sponsorships
Check-In Ads & Video
Push
Notifications/Texting

10. Total Addressable Market
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*The average small business currently spends 7-8% of gross revenue on Marketing and
Advertising. 10% of this usually goes to digital/mobile Advertising and Marketing.
Over 3.6 Million retailers in the U.S.
1
Over 178 Billion dollars were spent on Advertising and
Marketing in the U.S. last year by retailers2
Over 90 Billion dollars are spent on gift cards
a year. 3
Over 64 Billion dollars were spent on digital/mobile
Advertising in 2015. 2
Over 158 Billion dollars are estimated to be spent on
digital/mobile Advertising in 2018. 2
1- National Retail Federation, Retail’s Impact
2- eMarketer, Advertisers Will Spend Nearly 600 Billion Worldwide in 2015
3- Gift Card Statistics

11. Go to Market Strategy
.
Xooker has a detailed and comprehensive Marketing
Strategy to enter each market and successfully obtain
consumers and merchants.
After comprehensive research of each potential market we
have planned our launch to effectively and economically
bring on these consumers and merchants.
Key Partnerships
• CMSText
• Sysco Foods
• National Restaurant Association
• Canadian Restaurant Association
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12. Go To Market Strategy
Rank MSA Population Ad Spend Merchant Certs Acquisition Budget
Merc
hant
s Locations
107
Lexington-Fayette, KY Metropolitan Statistical
Area 494,189 $ 240,000.00 $75,000.00 $45,000.00 $ 360,000.00 250 300 1st Qtr
36
Nashville-Davidson–Murfreesboro–Franklin, TN
Metropolitan Statistical Area 1,792,649 $750,000.00 $175,000.00 $170,000.00 $ 1,095,000.00 350 425 2nd Qtr
43
Louisville/Jefferson County, KY-IN Metropolitan
Statistical Area 1,269,702 $400,000.00 $125,000.00 $120,000.00 $ 645,000.00 250 300 2nd Qtr
65 Knoxville, TN Metropolitan Statistical Area 857,585 $300,000.00 $100,000.00 $100,000.00 $ 500,000.00 200 250 3rd Qtr
28
Cincinnati, OH-KY-IN Metropolitan Statistical
Area 2,149,449 $500,000.00 $112,500.00 $110,000.00 $ 722,500.00 225 275 3rd Qtr
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13. Traction
Xooker has successfully on-boarded over
230 merchant locations in 60 days.
Xooker has acquired over 6,700
downloads in that same time period.
Xooker has not yet even leveraged its
powerful partnerships.
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14. Competitive Advantage
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15. Competitive Advantage
Unprecedented Client Analytics
• How many times a consumer visits
the merchant.
• When a consumer makes a purchase at their
establishment.
• Consumer shopping habits at other Xooker merchants.
• What deals and specials Consumers prefer.
• Consumer interest in contest and games.
• Consumer loyalty engagement and usage.
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16. What Makes Different
Consumer controls ad delivery What – Where – When
Better Economic model for Merchants
GAMING Rewards to Restaurants & Merchants
Marketing that Ensures Daily Engagement
Native Mobile Advertising (Not Banner Ads)
Recurring Revenue Subscription Model
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17. Investment Sought
Pre-Pilot:
Angel Round $300K $1.5MM Valuation
Seed “A” Round $1.0MM $5.0MM Valuation
Seed “B” Round $1.85MM $14.6MM Valuation
--------------------------------------------------------------------------
Post-Pilot:
Seeking -
Convertible Note $10.5MM 12% APR
20% Discount
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18. Milestones
Phase 1 Phase 2 Phase 3
Timeframe Thru Q4 2014 Through Q4 2015 Through Q4 2016
Investment $900K Equity
Raised (Angel &
Seed Round)
$2.2MM Equity
(Seed Rounds)
$10MM Equity
(Conv. Note Round)
Phase Burn 850K 1.55MM 9.75MM
Cum. Burn 850K 2.4MM 12.15MM
Stage Alpha Market Test / Initial
Paying Customers
Launch & Fast
Expansion
Focus • Develop concept,
prototype, & Alpha
• Beta testing
• Redemption System
& Android
Development
• Pilot Test in
Lexington, KY
• Focused launch in
14 cities
• Then nationwide
roll-out
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19. Team
Conrad R Carney II - CEO
• Developed several mobile intellectual properties
• Founded/CEO of one the largest regional financial services companies
• McCaw Communications mobile phone regional sales director
Austin Mayberry - CTO
• Head of Investment Platform – First State Investments
• Head of Institutional Fixed Income Technology – Deutsche Bank
• MBA – Carnegie Mellon University - ME Computer Science – U of L – Magna Cum Laude
Warren Schickli – Legal Counsel – Intellectual Property Patents
• Senior Partner – International Patent Firm of King & Schickli PLLC
• Over 30 years practicing exclusively Patent Law
• Clients include Ford Motors, Valvoline Oil, Owens Corning, Panasonic & many Fortune 500
William G Strench – Corporate Legal Counsel
• Frost Brown Todd LLC – Louisville Office
• Board of Directors of Commonwealth Seed Capital, LLC
• Chairman of Frost Brown Todd emerging businesses and Venture Capital Group
Chris Palutis - COO
• Former VP of Operations for Omnicare – managed more than 2,000 employees & $700MM in Revenue
• Regional VP of Operations – Rite Aid – 5 States & more than 200 locations
• Regional Mgr of Operations - CVS
Vince Edwards – Director of Marketing & Sales
• Former CEO – Pinnacle Success Group – Management consulting firm specializing in Sales
• Co-Founded – Just Employed – virtual career center
• Sales Training Manager for financial services company
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20. Board of Directors
Brad Paskewitz
• Managing Director – Paskewitz Asset Management - $180MM in assets
• Developed quantitative strategies for Wall Street hedge fund firms
• Rocket Engineer – General Electric
• Lead for artificial heart project for medical device company
Jonathan Emery
• Principal – Bressler,Amery,Ross – Wall Street Law Firm
• SVP – General Counsel – Network Solutions, Inc. – Led sale to Verisign for $20 Billion
• Chief corporate & securities lawyer for Tampax Incorporated – Led sale to Procter & Gamble
Dale Williams
• Principal – DEW Investments
• EVP and CFO – Tempur Sealy International – Led IPO – Managed Sealy acquisition
• CFO Control Products - Honeywell
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21. Conrad R Carney II
Founder
ccarney@Xooker.com
859-983-2604
Proprietary & Confidential
Copyright 2016 Xooker
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