Adia "Marjani" Walker is exploring her personal brand as a creative artist. She was raised in Virginia and graduated from the Metropolitan School of the Arts in Washington D.C. As a backup dancer in LA, she fell in love with the music scene and began pursuing a career as a performing artist. She is now studying music business at Full Sail University to understand how to successfully build her artist brand. Her goals are to work for entertainment companies like TheAuntiesProduction and eventually open her own multi-purpose studio and arts space.

1. PERSONAL BRAND EXPLORATION
Adia “Marjani” Walker
Project & Portfolio I: Week 1
October 2, 2020

2. Created on the most solid foundation of love Adia is a creative free
spirited woman with a passion for bringing people together and
giving them experiences they’ll never forget. Raised in
Fredericksburg, Virginia she was apart of the first graduating at
Metropolitan school of the arts in Washington D.C.. As a backup
dancer in LA she found her self falling in love with the music scene
which is what got her into performing as an artist. With her older
brother constantly touring and a music teacher as a mother this lead
her to enrolling into music business BA with the desire to understand
how she could successfully build her artist brand the right way.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Backup Dancer
• Singer/Songwriter
• Choreographer
Guy/Girl Next Door ARCHETYPE - Fulfilling the needs of my client
is always first priority. Whatever they need I will deliver it with
excellence in mind and nothing less. I will implement my skills and
training in the performing arts to ensure that I am enhancing their
vision rather than pulling away from it. I strive to be consistent ,
reliable, responsible and honest with the work I put out. When
working with me it’s about creating an environment that is safe,
welcoming and wholesome.
[Artist/Content Creator] for [Entertainment Industry]

4. • DEMOGRAPHICS: 70% Woman, around 25-35 years old,
Fair mix between African American and White, Single,
Small portion with college degrees, Located in the
greater Los Angeles area
• PSYCHOGRAPHICS: Lives for the night life, Constant
travel, and constantly meeting new people. Enjoys
attending charity events for global causes and are very
active on social media.
• IDEAL AUDIENCE MEMBERS: Teyana Taylor , CEO
(TheAuntiesProduction) , Marilee Holmes , Chief of
Staff (RocNation), Allison Kaye, General Manager (SB
Projects)
Hiring Manager / Recruiters at TheAuntiesProduction,
RocNation and SB Projects
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation,2022)
• Hired as an assistant to creative director at TheAuntiesProduction
‣ I will connect with Moesha Angelou Creative Director that works hand in hand with
TheAuntiesProduction. By January 1st , 2021 I will have discussed with her how one
goes about becoming apart of the team. I will continue to follow up at least once a
month.
Mid Term: (2027)
• Land an internship at SB Projects
‣ I will submit 3 treatments for one of their artist. I will then reach out to Alex Berdoff
over the marketing and branding at SB and discuss what SB Projects needs to elevate
their artist even more with their audience visually by January 1st, 2027.
Long Term: (2032)
• Open a multi purpose studio of the arts with a rooftop lounge (REESCAPE)
‣ Create the blueprint design , finalize what city we will build, find the land, create a
commercial and a pitch presented in keynote format for investors, Secure at least 5
investors and an endorsement with Bacardi and Bang Energy by January 1st , 2032.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Final Cut Pro 70%
Microsoft Word 95%
Public Speaking 98%
Customer Service 90%
SOFTHARD
Adobe Creative Suite 10%
Adobe Photoshop 30%
Public Speaking 98%
Fine Arts Knowledge 80%
SOFTHARD

7. I help artist in the entertainment industry strike
their audience with visual content designed to
make them feel moved by what they see and hear.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years professional choreographer
• 3 years creative direction (Music Videos)
• 6 years professional dancer
• 2 years Assistant to Event manager for Melanin
Sweets Wine and Dine event and Fusion & Co
Education:
• Certification of Intensive Dance Training , IDA
Hollywood
• Metropolitan School of The Arts , Dance Major
• Music Business, B.S., Full Sail University (Exp. 2022)
Awards:
• All Star / All state Leading Actress VTA award

9. COMPETITION
LaShantee Evans
Noteworthy Experience:
• A&R Scout - RYSE UP Inc.
• A&R Talent Agent Intern - Zobe Records
• Founder & Co Owner - Green Legacy Entertainment
Adia Walker
Industry Experience:
• Industry experience goes here
Education:
• Music Business B.S at FullSail University
• Interior Design BASc at The Art Institution of Indianapolis
Skills and Proficiencies:
• Customer Service- 14 endorsements
• Microsoft Office - 10 endorsements
• Sales - 10 endorsements
Overall Online Presence:
• 500 Connections, no personalized banner, no headshot, profile is
semi detailed, URL is personalized
• Grade: Average, 65 out of 100
Industry Experience:
• 5 years professional choreographer
• 3 years creative direction (Music Videos)
• 6 years professional dancer
Education:
• Music Business B.S. at Fullsail University
Leadership Experience:
• Head Choregrapher - Soundbar Orlando (Jack Juan, Jhani)
• Leadership experience goes here
Skills and Proficiencies:
• Public Speaking - 0 endorsments
• Logic X Pro - 0 endorsements
• Customer Service - 0 endorsements
Overall Online Presence:
• 2 connections, Banner not costumized, Headshot included,
LinkedIn not well established, Active on social media, no
recommendations, Premium membership, URL not customized
• Grade: Poor, 15 out of 100

10. COMPETITION
Margaret Keene
Industry Experience:
• Special Project Lead
• Executive Creative Director - Saatchi & Saatchi ,
LA
• Art Director - Apple, Levis, XM satellite Radio,
Nissan , JBL
Education:
• California State University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Creative Direction - 60 endorsements
• Creative Strategy - 43 endorsements
• Art Direction - 30 endorsements
Overall Online Presence:
• 500+ connections, Banner not customized, No headshot , About
section is developed, URL customized, Other Social media not
posted
• Grade: Average, 79 out of 100
Adia Walker
Industry Experience:
• 5 years professional choreographer
• 3 years creative direction (Music Videos)
• 6 years professional dancer
Education:
• Music Business B.S. at Fullsail University
Leadership Experience:
• Head Choregrapher - Soundbar Orlando (Jack Juan, Jhani)
• Leadership experience goes here
Skills and Proficiencies:
• Public Speaking - 0 endorsments
• Logic X Pro - 0 endorsements
• Customer Service - 0 endorsements
Overall Online Presence:
• 2 connections, Banner not costumized, Headshot included,
LinkedIn not well established, Active on social media, no
recommendations, Premium membership, URL not customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
Meaning Coral warm, loving, and bright much like the color. Full of life
as if receiving energy from the sun like the deep sea being. Marjani
has two sides both deriving from a source of creativeness and
Inspiration to fulfill and enhance your artistic desires.
ADIA “MARJANI” WALKER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Woman In Music Organization
‣ Student Membership | New York, NY
• MTV Video Music Awards (VMAS)
‣ 2022 | TBD
• Alliance for Woman in Media
‣ Student Membership | Lexington, KY
Digital Marketing
• Primary Content: I will create a vlog on my personal website called “Reescape
Media” where I will talk about artist of all types (fashion designers, digital artist,
musicians and more) and how they are visually capturing their audience.
• Primary Tools: I will use IGTV, Youtube, and Facebook. I will post every 2 weeks ,
in 10 minute podcast style vlogs.
• Website: I will continue to use this vlog to gain viewers to then redirect to my
personal LinkedIn for them to reach out for help in ways they too can create
aesthetically pleasing visuals for what they need.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking A Senior Creative Director with at least 10 years of
experience in the Entertainment industry, free spirited,
openminded, and driven to create the best and nothing less. JAN
Formal Education
• Complete Music Business B.A. by expected graduation date in 2022
• Complete Entertainment Business Masters by 2024
Technical Skills
• Adobe Certification Expert , JAN 2021
• Avid Protools Certification, JUN 2021
• Social Media Marketing Certification through OMI.org, DEC 2020
Soft Skills
• Practice speaking to potential clients one a month with found
investor . DEC 2020
• CSE (Customer service) Training through less only.com. JUN 2021

14. Adia Walker
Did you know the average Americans attention span is 8 seconds? It’s my
goal to push out visuals and Auditory creations that capture and keep people
locked in until the end. Not only will I ensure that the audience is entertained I will make sure the content allows
each and every person to feel the love and detail placed in each body of work. In fact my former boss JadaRoxx
encouraged me to step away from being behind the scenes because she believed my work could touch far more
people with me out in front directing . So Let me create something magical for you.
“

15. REFERENCES
(n.d.). Retrieved October 04, 2020, from
https://allwomeninmedia.site-ym.com/
general/pick_username.asp
About. (n.d.). Retrieved October 04, 2020,
from https://scooterbraun.com/about
About. (n.d.). Retrieved October 04, 2020,
from https://www.womeninmusic.org/
about.html
Certifications. (2020, September 02).
Retrieved October 04, 2020, from
https://www.lessonly.com/
certifications/?_bt=462923076408
Social Media Marketing Certification. (n.d.).
Retrieved October 04, 2020, from
https://
www.onlinemarketinginstitute.org/
certifications/social-media-marketing-
certification/
Summary Report for: 27-2032.00 -
Choreographers. (n.d.). Retrieved
October 04, 2020, from https://
www.onetonline.org/link/summary/
27-2032.00