My friend and co-worker, Meagan Lynn and I created a social media proposal to Entertainment Reporter, Maria Menounos, for her SiriusXM show, 'Conversations with Maria Menounos.' She ended up loving it and we worked as Social Media Assistants to her Social Media Manager.
'Conversations with Maria Menounos' Social Media Proposal
1.
2. ● Top posts from 2018 so far…
● What works:
○ personal: family, pets, lifestyle
○ selfies & solo shots
○ pics with talent, celebrities, etc
3. ● Can create a business profile:
○ Possible categories: People, Websites & Blogs
○ Possible subcategories: Journalist, News Personality, Public Figure
● Ideas for possible CWMM Instagram posts:
○ Pictures with quotes from the special guest
○ BTS pictures in the studio - selfies, with co-hosts, with guests, staff, etc.
○ Share more boomerangs (ex. GLOW) and pictures featuring guests with
backdrop
● Captions tight & to the point will ensure audience reads it in its entirety
○ Quick introduction about guest or co-host
○ Short summary about topics of the show
○ Including engaging phrases, “Link in bio!” “What do you want to hear us
discuss? Comment below!”
4.
5.
6. ● Short intro video with guests & co-hosts
● Shoutouts from the studio to fans & audience
● Incorporate interactive features:
○ “Ask a question”
○ Poll
○ Sliding scale
● Include #CWMM, Location ex: Siriusxm, Los
Angeles, CA
● Have a guest or co-host do a story takeover
● Include swipe-up links to Apple podcasts
7. More people will be inclined to watch if you go
Facebook Live and Instagram Live- plus your
followers will get the notification when you’re going
live.
+ =
8. ● “ IGTV allows you to upload longer videos (up
to 1 hr.), which WON’T disappear after 24 hours.
This raises the bar in terms of what people are
posting.
● Video versions of #CWMM can be posted
consistently on both IGTV and YouTube
● IGTV allows a title & description for each
episode → can direct audience to website/show
● IGTV alerts followers when a new IGTV episode
is published
● Audience can engage with episode, comment
9. ● Hold a Q&A session before the show and during the show answer a few of the
fans questions
○ On Twitter inform the audience of the topics of today’s show & the guest
so they can ask questions pertaining to each -- incorporate #CWMM
○ Quote a quote from the guests to tap into their followers
● Occasionally incorporate a live chat session
● Quotes from show can be posted live on Twitter with #CWMM
● Throughout week leading up to show tweet and ask audience what they want
to hear on the show, who they want to see on the show, what they want to
learn, etc.
● Share links to podcast & video versions on twitter
10. ● “Facebook is the most-widely used of the major social
media platforms, and its user base is most broadly
representative of the population as a whole. “
● What to post:
○ Videos and other curated content
○ Share video versions of #CWMM
● Do a Facebook Q&A chat before show -- opposite days from
Twitter chat
● Share Instagram posts to Facebook -- these posts can then
be redirected back to Instagram profile
○ Pictures shared to Facebook from Instagram receive
23% more engagement than images published directly
on Facebook itself
11. Facebook Live during show: more people will be inclined to
watch if you go Facebook Live and Instagram Live- plus your
followers will get the notification when you’re going live.
12. ● Consistency with photos
quality, location of photos -
custom watermark on photos
● Organize guest photos into
categories: hollywood,
health, career, etc
● Include link behind photos
on website with a sentence
about who the guest is