Relevant Conference 2010: Social Media 101

905 views

Published on

This presentation was compiled and presented by Sarah Pinnix, of www.reallifeblog.net and Alyssa Francis, of www.kingdomfirstmom.com, at the Relevant Christian Blogging Conference in 2010.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
905
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Relevant Conference 2010: Social Media 101

  1. 1. Social Media 101
  2. 2. What is Twitter? ● Micro-Blogging: Small bursts of content in 140 characters ● Three-way conversation: You * Individual * The World ● Twitter is NOW! In the moment. ● Resource for information ● Humor, Adventure, Buzz ● Has it's own social norms ● A Casual Party
  3. 3. The Twitter Lexicon ● Tweet: a 140 character message broadcast to your followers ● Follower: Someone who has subscribed to receive your “tweets.” ● Stream: Tweets from all the users you are following, in real time. ● @reply: a public reply to another user's tweet. Type @username and they will see your reply, even if they don't follow you ● Retweet: to rebroadcast someone's tweet to your followers ● Direct Message (DM): Private message
  4. 4. Social Media 101: Twitter ●Build your social currency first, before you promote ●Be there personally, but also schedule for efficiency ●Be funny, thought provoking, reflective, never mean ●10 minutes to Reply, Retweet, Promote others, nothing about you. Every day. ~ Scott Stratten, Unmarketing Twitter Faux Pas: Do NOT Set up Auto Direct Messages when people follow you!!
  5. 5. Social Media 101: Twitter ●Make the most of your tools. Hootsuite. Tweetdeck. Mobile. ●Measure, and analyze. ●Search for other relevant users, and interact. ●Always keep in mind your goal, and provide action points to achieve it.
  6. 6. Social Media 101: Twitter Get More Followers! ●10 minutes to Reply, Retweet, Promote others, nothing about you. Every day. ~ Scott Stratten, Unmarketing ●Promote your Twitter Icon above the fold. Publish tweets in your Sidebar ●Put your Twitter ID on email signature ●FOLLOW
  7. 7. Social Media 101: Facebook Personal Facebook Profile VS Fan Page ● Interact with real life friends and family ● Share occasional blog posts you think they might be interested in ● Avoid shamelessly over- promoting your blog ● Can benefit every type of bloggers ● Completely separate from your personal page ● Can become a community extension of your blog
  8. 8. Social Media 101: Facebook ●Share every blog post on your Facebook Fan Page ●Set up an auto feed such as Networked Blogs or RSS graffiti. Or, manually share links during peak times. ●Interact with your fans, ask questions, and share personal tidbits from time to time. ●Posts with photos will get more clicks ●Share relevant links to other blog, with tags if possible
  9. 9. Social Media 101: Facebook Get More “Likers!” ●Set up a welcome landing page for new “likers.” ●Organically mention and link to Facebook in posts from time to time ●Have a prominent Facebook icon above the fold on your blog ●Tweet about interesting discussions happening on your FB Page ●Invest in Facebook ads ●Create an experience for your fans on your FB Page
  10. 10. Social Media 101: Facebook ●Share every blog post on your Facebook Fan Page ●Set up an auto feed such as Networked Blogs or RSS graffiti. Or, manually share links during peak times. ●Interact with your fans, ask questions, and share personal tidbits from time to time. ●Posts with photos will get more clicks ●Share relevant links to other blog, with tags if possible
  11. 11. Social Media 101

×