search engine optimisation

1. ASWIN ASHOK RASWIN ASHOK R
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2.  What is a Search Engine ?
 What is Search Engine Optimization ?
 Types of Search Engine Optimization.
 Onsite Optimization
 SEO and SEM
 Keyword research
 Conclusion.
 References.

3. “Search Engine is a program that
searches documents for specified
keywords and returns a list of the
documents where the keywords were
found.”

5. SEO - Search Engine Optimization 5

6. Keyword phrase research involves identifying
a group of keyword phrases that will be used
in optimization.
This step is critical and requires a
considerable amount of time to find a good
set of phrases.
SEO - Search Engine Optimization 6

7. After establishing your list of targeted keyword
phrases, it is important to understand what the
site's starting position is within the search
engines.
Doing so ensures that you know the specific
areas that need work.
After developing a complete picture of the site's
starting position, goals are set for the SEO plan.
SEO - Search Engine Optimization 7

8. Page optimization and content development are
critical to search engine’s success.
Content is king in search engine optimization.
In addition to content development, other
important optimization tactics are used such as
on page optimization and off page optimization.
SEO - Search Engine Optimization 8

9. Maximize Quality Link Popularity
 Link Popularity is the term given to the number of
other sites linking to yours.
 In link building, we get inbound links for the website to
increase its link popularity and to get the website into
top of the search results.
SEO - Search Engine Optimization 9

10. Follow Up Reporting and
Analysis
The same reporting done in the initial phase of
the campaign is done again at regular intervals.
SEO does not start and finish with these steps
and the initial work that we do.
It is important to continually monitor results and
build meaningful content into the site.
SEO - Search Engine Optimization 10

11. TYPES OF SEO
 On Page Optimization
 On-page optimization is what can be done on the page of a
website to maximize its performance in the search engines for
target keywords related to the on-page content.
 On-page factors are controlled by coding on website pages
 Off Page Optimization
 Off-page optimization is the most important part in search
engines optimization because it gives back links to your sites
and it requires a lot of work on a daily basis.
 Include the process of mentioning your website in social
networks, blogs and other websites.
SEO - Search Engine Optimization 11

13. REAL WORLD EXAMPLES
 IEEE has emphasized the need for SEO in Tourism
industry.
 The study found out that half of the American Travellers
make their accommodations reservations through the
internet.
 Therefore, the ranking in search engine results become
more important.
 The motels which performed the SEO process in their
websites saw a rise in their search engine rankings
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14.  Seo can bring good traffic to your website.
 Seo is an on going process.
 Search Engine keeps modifying it’s search
algorithm.

16. 1. http://www.seochat.com/
2. http://www.webmasterworld.com/
3. http://www.digitalpoint.com/
4. http://www.sitepoint.com/