Jan's final presentation

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Jan's final presentation

  1. 2. Learning Search Engine Optimization (S.E.O) <ul><li>A search engine is a web site that collects and organizes content from all over the internet. </li></ul><ul><li>Search engine optimization (SEO) however is the process of improving the visibility of a website or a web page in search engines </li></ul>
  2. 3. <ul><li>Identifying Keyword Opportunities </li></ul>
  3. 4. What are keywords? <ul><li>Keywords are the words on your site that match these search terms in the search engine . </li></ul>
  4. 5. Therefore “keyword opportunities” basically deals with what is the likelihood of your site ranking high in the search engine’s feed back list.
  5. 6. What impacts “keyword selection?” <ul><li>There are several variables that impact “keyword selection.” These variables can be divided into two groups. They are; Primary Selection Variables and Prioritization Variables . </li></ul>
  6. 7. <ul><li>Primary Keyword Selection:- determining whether the keywords are worth consideration for your SEO strategy. </li></ul><ul><li>Considerations for Primary Keyword Selection are: </li></ul><ul><li>Ensuring keyword terms/phrases have sufficient search volumes </li></ul><ul><li>Ensuring the chosen keyword terms are relevant </li></ul><ul><li>Assessing levels of relative competition </li></ul>
  7. 8. <ul><li>Prioritization of Keywords </li></ul><ul><li>Two things to consider when Prioritizing Keywords in relation to products and services are: </li></ul><ul><li>Competitive advantage for the product/services </li></ul><ul><li>Profitability of the product/services associated with the keywords </li></ul>
  8. 9. Generating the Initial Keyword Opportunity List <ul><li>The first phase of creating the initial Keyword Opportunity List can involve anything from adding names such as the Location of your Parish to names of the Parish Saint. </li></ul><ul><li>In Choosing Relevant Keyword Terms/Phrases You do not just want common names for eg .”CHURCH” for this can cause your parish’s site to get lost in a sea of sites that also contain the same name. </li></ul>
  9. 10. Why On-Page SEO is Typically Overlooked? <ul><li>Search engines rank websites according to their authority and relevance to the search term as well as their authority on the web </li></ul>
  10. 11. <ul><li>On-Page optimization is basically about two thing: </li></ul><ul><li>Picking the best Keyword around which to base each of your pages </li></ul><ul><li>Making it as clear as possible to search engines that your page is relevant to those keywords </li></ul>
  11. 12. The Relevance of In-Bound Links <ul><li>This is the process of establishing keywords to your website which help your website achieve higher ranking with the major search engine. </li></ul>
  12. 13. <ul><li>THANK YOU </li></ul>

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