SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to improve its visibility and rankings on search engine results pages (SERPs). It involves various techniques and strategies, such as keyword research, content optimization, technical optimizations, and link building, aimed at increasing organic (non-paid) traffic to a website. Effective SEO can result in higher search engine rankings, increased website traffic, and improved online visibility, ultimately leading to better online presence, increased brand awareness, and potential business growth.

1. 01
Search Engine
Optimization
Presented by:- SkillCircle

2. Search Engine Basics
Working of Search Engine
Search Engine Result Page
What is SEO?
Need of SEO
How to Conduct Keyword Research
Page Ranking
How page Ranking Done
Advantages
Conclusion
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Presentation Overview
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3. Search engines are online tools that help users
find information on the internet. They use
complex algorithms to crawl and index websites,
and provide relevant search results based on the
user's query and search history.
Some popular search engines include Google,
Bing, Yahoo!, DuckDuckGo, and Baidu.
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Search Engine Basics

4. 04
Search engines use algorithms to crawl
and index web pages, analyze user queries,
and provide relevant results based on
relevance and popularity.
Working of Search Engine
Presented by:- SkillCircle

5. 05
Search Engine Result Page

6. SEO stands for Search Engine Optimization,
the practice of optimizing web content to
improve visibility on search engines, drive
organic traffic, and increase the quantity and
quality of leads and conversions.
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What is SEO ?
Presented by:- SkillCircle

7. SEO (Search Engine Optimization) is
important because it helps websites rank
higher in search engine results pages,
leading to increased visibility, traffic, and
potential customers.
07
Need of SEO
Presented by:- SkillCircle

8. Brainstorming
Surveying Customers
Applying Data from KW Research Tools
Term Selection
Performance Testing and Analytics
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How to Conduct Keyword Research
Presented by:- SkillCircle

9. Page ranking refers to the position of a webpage
on a search engine results page, determined by
various factors such as relevance, authority, and
user engagement, among others.
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Page Ranking
Presented by:- SkillCircle

10. Page ranking is done by search engines using
algorithms that analyze various factors such as
keywords, backlinks, user behavior, and more to
determine the relevance and authority of a
webpage in relation to a search query.
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How page Ranking Done ?
Presented by:- SkillCircle

11. Key concepts refer to the fundamental ideas
or principles that form the basis of a particular
field of study or topic, and help to provide a
framework for understanding and analyzing it.
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Key Concepts
Presented by:- SkillCircle

12. Increased Visibility and Brand Awareness
Higher Quality Traffic
Cost-Effective
Long-Term Results
Improved User Experience
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Advantage Of SEO
Presented by:- SkillCircle

13. SEO is a critical component of any successful digital
marketing strategy. By improving the visibility and ranking of
your website or web page in search engine results pages
(SERPs), you can attract more organic traffic, generate leads
and sales, and improve brand recognition. By understanding
the fundamentals of SEO, including how search engines work
and the key strategies and techniques used in optimization,
you can create a strong SEO strategy that can help your
business succeed online.
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Conclusion

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Contact us

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