When working on on-page optimisation, check your content and how it stands against the competitors, add topic-related keywords to increase the chances of being discovered by your audience in SERP, and finally, reach out to those domains that are both relevant for your audience and your keywords.

1. Make your content more informative than your
competitors'. Avoid keyword stuffing. Create
<meta-tags> that are in line with your page
topic. Add video if required.
Content and Keywords
Is your page including keywords that your
potential customers might be using to describe
your page topic? Are you including keywords
that complement your topic
Semantic and UX
Create a link-building strategy by connecting
with websites that are relevant for both your
targeted audience and your keyword(s).
Backlinks and Referring Domains
SEO Page
Optimization
(A SEMrush Analysis)