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1. Role of On Page Optimization in SEO

2. What is Search Engine Optimization?

3. Search Engine Optimization is the process of enhancing
the visibility of a website on search engine listings. It
refers to a list of marketing tools required to arrange a
website in order to increase its rankings in the context of
the result of pages of search engines and directories.

4. There are two main types of factors in search engine
optimization:

5. 1.On page Optimization

6. 2.Off Page Optimization

7. On Page Optimization:

8. On Page Optimization is a technique by means of which
your web page gets a high ranking on various Search
engines like yahoo, google MCN etc. On page factors are
directly related to the content and structure of the
website.

9. Features of On Page Optimization:

10. Title Tag: This is an area in a web page where the text is
placed that shows the title of the website on the very
top of the web browser window. Search engines use title
tags to make a link in search results.

11. Meta tag description: A Meta Tag Description is a part of
web page coding that gives the basic description about
the website. This should focus on the website because
Meta tag description plays a very important role in web
page ranking.

12. Meta Tag Keywords: Meta Tag Keywords play the similar
role as meta tag description for highlighting the
importance of a website.

13. Keyword Density: A particular percentage of keywords
used on a web page are called keyword density. A
keyword must be used in a web page from 2% to 8 % for
good page ranking. This technique is the backbone of
Search Engine Optimization.

14. URL Structure: If you want your website to rank well
then your URL of website must be related to the context
of the website.

15. Benefits of On Page Search Engine Optimization:

16. When creating or updating a commercial website it
should be taken into consideration that the products are
made more attractive for the viewers. At the same time
it must be taken into account that the ability o gain
more exposure with a broader target audience has its
own benefits. Most websites need to reach out to a
larger target audience in order to enhance their
business. On Page Optimization allows a higher page
ranking and based on a specific keyword or phrases they
enter. This process identifies those keywords that will
benefit a particular website and uses them in such a way
that it gets a higher page ranking when those keywords
are searched.

17. Most searchers only use first page displayed websites on
their searches because this is where the pages with
higher page rankings are displayed, which translates into
these pages find the highest relevance to their keyword
searches. This makes it even more vital that each
website comprehends the significance and the
knowledge necessary to adapt their websites to benefit
from Search Engine Optimization.

18. An understanding of Search Engine Optimization
provides the website a higher ranking in the world of
search engines. By taking advantage of optimization
techniques, more searchers will gain faster access to the
particular website. If the website has something
worthwhile to offer then this strategy that should be
implemented immediately.

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