On-page and off-page optimization are the two main categories of SEO that can improve a website's search engine ranking. On-page optimization focuses on improving elements on the actual website like content, headers, images and file indexing to enhance user experience. Off-page optimization involves activities off the website like developing promotional content, listing the site on directories, and generating niche related content to build links and visibility. Proper SEO through both on-page and off-page methods is necessary to help a website rank higher in search engine results pages.

1. Why We Need SEO for A Website?
Anywebsite shouldneedSEOhelptoenhance the searchengine resultmuchbetter. SearchEngine
Optimization(SEO) isa processwhichmajorlyfocusesonrectifyingwebsite issuesandfindingnumber
of wayto promote the website.BymeansSEOexpertsutilizenumberof tools.SEOdealswithnumberof
challengesinthe journey.SEOmajorlydividedinto2 categories,firstone isOn-Page Optimizationand
the secondisOff-Page optimization.Basedonthese 2factors a website positioninsearchenginesmay
differ.If awebsite isgoodat these twofactorsthenthe website will appearinfirstpositioninthe SERP
(SearchEngine ResultPage).SoReachinguptothe mark of SERPhave several elementstofocus.To
reach all majorelementsboundary seoservicesSydneywill work24x7.Firstletus see the majorfactors
and itsactivities.
On-Page Optimization
On-page optimizationmainlyfocusesonwebsite
appearance at userend.If a particularwebsite isnot
much impressive thennoone will gothroughthe
website.That'swhy seoexpertsSydneywill listout
majorchangesneedto doon the website
appearance.Each andeveryelementtookkeyrole in
On-page,whetheritisan attribute ora style frame orcontentor headeretc.Everythingshouldbe ina
neatand clearformat.Clumsinessinthe website aboutthe informationmayleadtoquitfromthe
website.Quittingfromthe website mayresulttoincrease bounce rate.Souserengagementelements
shouldpresentinthe website.
Alongwiththere are numberof otherelementslike alignment,header,footer,sliding,placingimages,
alt-tags,properinformation,numberof sources andindexingfilesetc.These all elementsneedtoset
properly;thisispossibleonlywith seoservicesSydney.
Off-Page optimization.
Thiswill have little bitmore prioritythanon-page,becauseitwill take lotof stuff todo.Off-page mainly
focuses onbuildingstrongwebsite backendatsearchengines.Tofull fill thisneedtofocuson
developingpromotional contentandincreasingwebsite visibility,listingwebsiteinlocal andnational
network,submittingwebsiterelatedinformationoverseveral platforms.Niche relatedcontent
generationandaddingcontentwithrelatedkeyword,Metatag descriptionetc.Everythinginvolvesin
off-page optimization.Onlyskillfull seoservicesinSydneycanhandle thiseasily.Theyknow well about
the scenariosandhow toact withlatestupdatesbyGoogle.
Otherthan thisthere are numerousactivitieshave todo,Basedon searchengine nature andthe
updatesreleasedbythe Google pandathe planof actionneedtomodifybythe seoconsultant Sydney.

2. Dependsonnewreleasessearchengine crawlingandthe SERPmay vary.So itis alwaysbettertocheck
out latestupdates.The seoservicesSydneyare focusesonthat particularlyandtheyhave the abilityto
monitorandunderstandthe newstrategyquickly.Accordingtothattheywill startplanof actionto do
on website.Continuousanalysisonwebsite andtrackingreportwill give clearideaaboutthe trafficto
the website fromdifferentsearchengines,Basedonthisalsoplanof actionneedtochange.
Mitch Gibsonisthe writerof likedbydesign.He writesarticlesaboutseoservicesSydney.Formore
news,follow on google+.
ContentSource : https://likedbydesignservices.wordpress.com/2015/07/06/why-we-need-seo-for-a-
website/