Technology on Sleep Apnea

1. FA102a,
Research and Speculative
Product/Service Development
Adam Engel Technology on Sleep Apnea

2. Technology on Sleep Apnea
“Health technologies to support sleep apnea and snoring”
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring
Adam Engel
Assignment One, Research

3. Assignment One, Research
Technology on Sleep Apnea
Adam Engel
“Obstructive sleep apnea is a very common sleep disorder caused by
periodic obstruction of the upper airway”
https://www.imdb.com/title/tt2342576/mediaviewer/rm36415488

4. “The company Airing is developing a breakthrough device by the same
name. A micro CPAP device that is simply inserted in the nose”
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring
Technology on Sleep Apnea
Adam Engel
Assignment One, Research

5. Assignment One, Research
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring#!prettyPhoto
Technology on Sleep Apnea Adam Engel
“It is often first noticed by the person’s sleep partner - 45
percent of the population snore while they sleep, 25 percent
snore on a regular basis”

6. Assignment One, Future Product or Service
• CPAP deceive still has more too develop
• Advanced technology will better help sleep apnea
• What about your mouth, how`s that effected?
Technology on Sleep Apnea Adam Engel

7. Naming Process
• O2 Plus p.m.
• The process was me throwing out ideas. I thought it would be a good
idea to use O2, since oxygen is what's being used
• P.M. because its used at night. At first I wanted to call it, Magic O2
p.m.

8. Final Product/Service Name
• O2 Plus p.m.
• The reason why I chose this name is because this device releases
oxygen into your nose and is used for when you are sleeping at night
• I added “Plus” to the product name because the device is equipped
with many features

9. Source for Brand Character Words
• Bobby Tarantino, also known as Logic, is a hip-hop/rap artist

10. Brand Character Diagram Sketches

11. Brand Character Diagram
Persona
O2 Plus p.m.
Tone
Purpose
Language
• Clean
• Happiness
• Save
• Health
• Strong
• Cure
• Airflow
• Sleeping
• Comforting
• Pleasure
• Silent
• Unique
• Relief
• Dedicated
• Caring
• Scientific