SlideShare a Scribd company logo
Fa102a, Research, Product Proposal, and
Brand Development
Sleep Fast Alexis Murphy
Assignment 01 / Research
“Health technologies to support
sleep apnea and snoring”
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-
snoring
Assignment 01 / Research
-Falling asleep now easier with
technology
www.peacehealth.org
Assignment 01 / Research
-Comfortable tubes up the nose to
relax the body before sleep
Kurzweilai.net
Kurzweilai.net
Assignment 01 / Research
-Cordless and maskless to
make one more comfortable
Snore-medicines.com
Assignment 01 / Future Product or Service
“Falling Asleep Easy”
-No more insomnia
-No more snoring
-Wake up on time
Assignment 02 / User Persona Research
User Persona A
David, 75, Technological
Frustrations
• headaches
• irritability
• grogginess
Goals
• no sleep interruptions
• no daily headaches
• no snoring
Assignment 02 / User Persona Research
User Persona B
Gregory, 50, Social
Frustrations
• blood sugar problems
• sleep interruptions
• overweight middle aged man
Goals
• no sleep interruptions
• no snoring
• lower blood sugar
Assignment 02 / User Persona Diagram
Assignment 02 / Creative Persona Portrait
Assignment 03 / Branding
Source For Brand Character Words
• Jordin Sparks
Assignment 03 / Branding
Brand Character Diagram
Assignment 03 / Branding
Naming Process
• Asleep + Easy
• =EZ Sleep
Assignment 03 / Branding
Final Product / Service Name
• EZ Sleep
• Sleep will be easier
• EZ makes it look playful rather than just plain
“easy”
Raw Images
Final Video Stills
Final Video
• https://www.youtube.com/watch?v=tWqSn0t
Ue-k&feature=youtu.be

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Assignment 04 / Motion Graphics Branding, EZ Sleep

  • 1. Fa102a, Research, Product Proposal, and Brand Development Sleep Fast Alexis Murphy
  • 2. Assignment 01 / Research “Health technologies to support sleep apnea and snoring” http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and- snoring
  • 3. Assignment 01 / Research -Falling asleep now easier with technology www.peacehealth.org
  • 4. Assignment 01 / Research -Comfortable tubes up the nose to relax the body before sleep Kurzweilai.net Kurzweilai.net
  • 5. Assignment 01 / Research -Cordless and maskless to make one more comfortable Snore-medicines.com
  • 6. Assignment 01 / Future Product or Service “Falling Asleep Easy” -No more insomnia -No more snoring -Wake up on time
  • 7. Assignment 02 / User Persona Research User Persona A David, 75, Technological Frustrations • headaches • irritability • grogginess Goals • no sleep interruptions • no daily headaches • no snoring
  • 8. Assignment 02 / User Persona Research User Persona B Gregory, 50, Social Frustrations • blood sugar problems • sleep interruptions • overweight middle aged man Goals • no sleep interruptions • no snoring • lower blood sugar
  • 9. Assignment 02 / User Persona Diagram
  • 10. Assignment 02 / Creative Persona Portrait
  • 11. Assignment 03 / Branding Source For Brand Character Words • Jordin Sparks
  • 12. Assignment 03 / Branding Brand Character Diagram
  • 13. Assignment 03 / Branding Naming Process • Asleep + Easy • =EZ Sleep
  • 14. Assignment 03 / Branding Final Product / Service Name • EZ Sleep • Sleep will be easier • EZ makes it look playful rather than just plain “easy”