This document outlines the research and development process for a new sleep aid product called EZ Sleep. It summarizes research found online about existing sleep apnea and snoring technologies. It also defines two potential user personas - David, an older man with sleep interruptions and headaches, and Gregory, a middle-aged man with blood sugar and weight issues. Diagrams and portraits were created to represent the user personas. A branding process led to naming the new product EZ Sleep to convey an easy and playful approach to better sleep.

1. Fa102a, Research, Product Proposal, and
Brand Development
Sleep Fast Alexis Murphy

2. Assignment 01 / Research
“Health technologies to support
sleep apnea and snoring”
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-
snoring

3. Assignment 01 / Research
-Falling asleep now easier with
technology
www.peacehealth.org

4. Assignment 01 / Research
-Comfortable tubes up the nose to
relax the body before sleep
Kurzweilai.net
Kurzweilai.net

5. Assignment 01 / Research
-Cordless and maskless to
make one more comfortable
Snore-medicines.com

6. Assignment 01 / Future Product or Service
“Falling Asleep Easy”
-No more insomnia
-No more snoring
-Wake up on time

7. Assignment 02 / User Persona Research
User Persona A
David, 75, Technological
Frustrations
• headaches
• irritability
• grogginess
Goals
• no sleep interruptions
• no daily headaches
• no snoring

8. Assignment 02 / User Persona Research
User Persona B
Gregory, 50, Social
Frustrations
• blood sugar problems
• sleep interruptions
• overweight middle aged man
Goals
• no sleep interruptions
• no snoring
• lower blood sugar

9. Assignment 02 / User Persona Diagram

10. Assignment 02 / Creative Persona Portrait

11. Assignment 03 / Branding
Source For Brand Character Words
• Jordin Sparks

12. Assignment 03 / Branding
Brand Character Diagram

13. Assignment 03 / Branding
Naming Process
• Asleep + Easy
• =EZ Sleep

14. Assignment 03 / Branding
Final Product / Service Name
• EZ Sleep
• Sleep will be easier
• EZ makes it look playful rather than just plain
“easy”