This document discusses technologies being developed to help treat sleep apnea. It describes a micro CPAP device called Airing that is inserted in the nose to treat sleep apnea. It also mentions that 45% of people snore while sleeping and 25% snore regularly. The document outlines the naming and branding process for a new sleep apnea treatment called O2 Plus p.m., including brand character words, logos, and social media designs. Wireframes and visual designs are included for a prototype website about the new product.

1. FA102a,
Research and Speculative
Product/Service Development
Adam Engel Technology on Sleep Apnea

2. Technology on Sleep Apnea
“Health technologies to support sleep apnea and snoring”
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring
Adam Engel
Assignment One, Research

3. Assignment One, Research
Technology on Sleep Apnea
Adam Engel
“Obstructive sleep apnea is a very common sleep disorder caused by
periodic obstruction of the upper airway”
https://www.imdb.com/title/tt2342576/mediaviewer/rm36415488

4. “The company Airing is developing a breakthrough device by the same
name. A micro CPAP device that is simply inserted in the nose”
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring
Technology on Sleep Apnea
Adam Engel
Assignment One, Research

5. Assignment One, Research
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-snoring#!prettyPhoto
Technology on Sleep Apnea Adam Engel
“It is often first noticed by the person’s sleep partner - 45
percent of the population snore while they sleep, 25 percent
snore on a regular basis”

6. Assignment One, Future Product or Service
• CPAP deceive still has more too develop
• Advanced technology will better help sleep apnea
• What about your mouth, how`s that effected?
Technology on Sleep Apnea Adam Engel

7. Naming Process
• O2 Plus p.m.
• The process was me throwing out ideas. I thought it would be a good
idea to use O2, since oxygen is what's being used
• P.M. because its used at night. At first I wanted to call it, Magic O2
p.m.

8. Final Product/Service Name
• O2 Plus p.m.
• The reason why I chose this name is because this device releases
oxygen into your nose and is used for when you are sleeping at night
• I added “Plus” to the product name because the device is equipped
with many features

9. Source for Brand Character Words
• Bobby Tarantino, also known as Logic, is a hip-hop/rap artist

10. Brand Character Diagram Sketches

11. Brand Character Diagram
Persona
O2 Plus p.m.
Tone
Purpose
Language
• Clean
• Happiness
• Save
• Health
• Strong
• Cure
• Airflow
• Sleeping
• Comforting
• Pleasure
• Silent
• Unique
• Relief
• Dedicated
• Caring
• Scientific

12. Assignment Three, Logotype Research, Word from
Diagram
• Health

13. Assignment Three, Logotype Research
https://www.cvs.com http://www3.gehealthcare.com/en/global_gatewayhttps://www.cigna.com
https://www.anthem.com https://unitedhealthgroup.com

14. O2P

15. “Assignment Four, Social Media Design, Facebook
Pages”

16. “Assignment Four, Social Media Design,
Facebook Pages”

17. “Assignment Four, Social Media Branding,
Research”
• Proactive- https://www.facebook.com/Proactiv/
• Degree- https://www.facebook.com/DegreeMen/
• John Deere- https://www.facebook.com/JohnDeereUSCA/

18. “Assignment Four, Social Media Design, Creating
Community”

19. “Assignment Four, Social Media Design, Creating
Community”

20. “Assignment Four, Social Media Design, Creating
Community”
• Texting
• Family
• Friends
• Co-workers
• Targeting people that have problems sleeping

21. “Assignment Four, Social Media Design, Creating
Community”
• “Prototype only”
• No official picture of product
• Read “About” section

22. “Assignment Four, Social Media Design, Creating
Community”
• Tech company, so potential future devices
• “Devices for testing”

23. “Assignment Five, Wireframe”.Logotype
Short Description
About
Photo With Tagline Text
Social Media Links

24. ““Assignment Five, Tagline Research”.
“Finger Lickin' Good” -https://www.kfc.com
“I Will” -https://www.underarmour.com/
”I’m Lovin’ it” -https://www.mcdonalds.com/us/en-us.html
“Live Mas” -https://www.tacobell.com
“Open Happiness” -https://us.coca-cola.com

25. Will To ProtectThe Will To Protect
Sleep Apnea
Machine
About

26. Will To Protect
Sleep Apnea
Machine
About
Higher and more advanced technology is developing
overtime, which allows society to have more opportunity.
O2P is a small advanced technology company who
concentrates on sleep apnea and the development of its
innovated apnea deceives for the future. With more
advancements in tech, O2P has developed is a prototype
deceive for testing, but is not yet available.
About

27. “Assignment Five, Homepage Visual Design in a
Browser”.
https://projects.invisionapp.com/share/SANBRA5UV3E#/screens/312374741_Assignment_-5_FA102a

28. https://projects.invisionapp.com/share/SANBRA5UV3E#/screens/312377734
“Assignment Five, Lower Level Visual Design
in a Browser”.

29. Assignment Five, Linked Prototype URL”
https://projects.invisionapp.com/share/SANBRA5UV3E#/screens/3123
74741_Assignment_-5_FA102a