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Sources: Deloitte, Ericsson ConsumerLab, Nielsen, Activate Tech and Media Outlook 2016

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Sources: Deloitte, Ericsson ConsumerLab, Nielsen, Activate analysis
CORD CUTTING
X
C
www.activate.com
Millennials still watch more than 20 hours per week of television
while consuming more video overall than any other group
71
Average Weekly Time, U.S., 2015E, Hours
Millennials Gen X
20+ hours
29+ hours
Population Size:
TV VIEWING
71 million 64 million
ALL VIDEO VIEWING
Hours of video among Pay TV subscribers
Hours of TV/video among cord cutters
33
MILLENNIALS
28
MILLENNIALS
29
GEN X
25GEN X

Published in: Technology, Business
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