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Activate: What Matters

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"What Matters" is Activate's look at the ideas that companies at the intersection of media, technology and entertainment will use to grow their businesses.

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Activate: What Matters

  1. 1. WHAT MATTERS IdEAS THAT WIll SHApE THE yEAR In MEdIA, TEcHnology And EnTERTAInMEnT WWW.AcTIvATE.coM
  2. 2. OUR CLIENTS ARE EXPECTING A WATERSHED YEAR… AND SO ARE WE MEDIA, TECHNOLOGY AND ENTERTAINMENT BUSINESSES ARE POISED FOR INNOVATION AND REINVENTION THERE HAS NEVER BEEN MORE OPPORTUNITY FOR GROWTH HERE IS WHAT MATTERS I
  3. 3. THE App ERA 25% page-based On the web BEgInS Beyond moBile devices, winning weB (yES, BEgInS) peOple are already experiences will Be app-like instead spending mOre time On of page-Based app-like experiences than On page-based experiences Html5 is Here, But platform-native apps still provide tHe Best user experience and distriBution model driven By tHe app era, devices are Being 75% redefined: game consoles, tvs, cars and appliances Become app environments app-like Source: Activate analysis of consumer time spent across top websites and comScore data 2
  4. 4. E-MoTE conTRol Smart voice, touch, geSture and perSonal SenSorS will combine to create new uSer experienceS and new hitS media companieS will need to place the right betS on deviceS, formatS and platformS 3
  5. 5. ApIs ARE BIZ dEv Technology companies already Take This for granTed and now media companies need To use apis To Turn Their properTies inTo plaTforms +++ + + + + many key feaTures of a greaT media business can now be easily assembled + +++ + + = $ $ $ $ $ $ $ $ $ $ $ + ++ + $ $ $ $$ $ $ $ $ $ $ 4
  6. 6. poWER oF plAcE Where your user is right noW is as important as Who they are and Where they live any location can be a venue for a great media experience neW hits Will be programmed for geolocation in the same Way today’s media program for time slots 5
  7. 7. 99¢ SIMplIcITy SUBScRIpTIon IS THE nEW AmAzon And iTunes hAve reduced pAymenT fricTion so ThAT recurring revenue is possible wiThouT subscripTions consumers hAve embrAced The 99 cenT price poinT And will spend The equivAlenT of A monThly subscripTion fee, one dollAr AT A Time TrAdiTionAl subscripTions will sTill Thrive, pArTiculArly when combined wiTh A simple All-you-cAn-eAT model 6
  8. 8. SocIAl SpRIng The one-size-fiTs-all era of social neTworking is peaking iT’s noT JUsT hUnDreDs of Millions of Users, iT’s ThoUsanDs of people BanDing TogeTher To forM Deep connecTions aroUnD shareD inTeresTs, conTenT anD proDUcTs 7
  9. 9. 6 107 pRIvAcy AS pAyMEnT Consumers will gravitate toward experienCes that provide transparenCy and Control, instead of experienCes that ColleCt and sell Consumers' data behind their baCks expeCt innovators to allow people to use their personal data as CurrenCy 8
  10. 10. InnovATE don’T lEgISlATE Laws that don’t match the reaLity of how peopLe use media wiLL Be iGnored coLLaBoratinG with consumers can heLp media companies BuiLd compeLLinG new products and reduce LeGaL entanGLements 9
  11. 11. AngElS AMong US LikeLy changes to federaL Laws wiLL enabLe anyone to heLp fund a new business as easiLy as they can make a purchase on amazon eXpect more competition from web scaLe crowd-funded startups 10
  12. 12. METRIcS MAyHEM THE DASHBOARD REQUIRED TO RUN A MEDIA BUSINESS IS GETTING MORE COMPLEX INNOVATION IN THE MEDIA UNIVERSE WILL CONTINUE TO OUTPACE ADVERTISING METRICS MEDIA COMPANIES WILL NEED TO CREATE NEW ADVERTISING UNITS THAT ARE MEASURED IN REAL TIME WITH MORE DATA FROM MULTIPLE SOURCES 11
  13. 13. REdEFInERS ARETHAn A THE lIABIlITy SpEndIng MoRE oF lEgAcy FREE FRoM IT’S ABoUT TIME, noT MonEy QUARTER The biggesT innovaTions in media and Technology are being driven by companies ThaT don’T force Their producT processes To fiT in UnBURdEnEd The schedule of board meeTings and earnings reporTs By lEgAcy greaT consumer experiences Will be builT on design, user experience, conSTRAInTS Weeks Which require cycles of monThs communiTy and audience developmenT and years, noT days and Distribution Deals 12
  14. 14. WE ARE AcTIvATE ACTIVATE IS A SMART, FAST AND NIMBLE NEXT-GENERATION STRATEGY CONSULTING FIRM WE ARE A SPECIALIST TEAM OF MEDIA, TECHNOLOGY AND ENTERTAINMENT INNOVATORS WITH EXTENSIVE OPERATING AND BUSINESS BUILDING EXPERIENCE WE FOCUS EXCLUSIVELY ON HELPING OUR CLIENTS GROW – REINVENTING THEIR COMPANIES AND BUILDING NEW GROWTH BUSINESSES OUR APPROACH IS BASED ON A DEEP UNDERSTANDING OF HOW PEOPLE USE MEDIA AND TECHNOLOGY TODAY…AND HOW CONTENT AND TECHNOLOGY CAN CREATE NEW EXPERIENCES WWW.ACTIVATE.COM
  15. 15. Strategy and technology conSulting CREATED BY Paul Ford mPaul@activate.com t@FtraiN Michael J. Wolf JoNNy moraN mMichael@activate.coM t@MJW mJoNNy@activate.com t@JoNNylmoraN Michele anderson christoPher morF mMichele@activate.coM t@Micheleactivate mchris@activate.com t@chrismorF hiMesh Bhise lyle morgaN mhiMesh@activate.coM t@hiMeshBhise mlyle@activate.com t@lylePayNe anil dash scott schwaitzberg manil@activate.coM t@anildash mscott@activate.com t@sJttocs © February 2012 Activate Text CC BY - SA Please remix and reuse this presentation by attributing and linking it to: http://activate.com/whatmatters
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"What Matters" is Activate's look at the ideas that companies at the intersection of media, technology and entertainment will use to grow their businesses.

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