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Sources: BIA/Kelsey, Digital TV Research, Activate Tech and Media Outlook 2016

2,845,762 views

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Sources: BIA/Kelsey, Digital TV Research, eMarketer, Google, Hulu, Netflix, PWC, SNL Kagan, Statista Digital Market Outlook, TDG,
Activate analysis
CORD CUTTING
X
C
www.activate.com
U.S. video revenues are enormous—$185 Billion, and the
largest share is still pay TV subscriptions
61
Revenues, U.S., 2015E, USD billions
Pay TV Subscriptions
$103.1 B
Ad Supported
$7.7 B
Paid Downloads
$2.0 B
Subscription
$5.5 B
TV Advertising
$67.0 B
$185.3 B

Published in: Technology, Business
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