2. Synergy Dental Care are a private dental practice in Stoke-On-Trent. It
was bought from the previous owners in 2009 by Lesley Morgan-Barlow
and Dr Richard Armishaw. Lesley is the partner responsible for
managing and growing the practice while Richard is the dentist. Initially
they had to turn the business around but then they grew the business.
After two years Lesley wanted to take the business to the next level. As
she said “I had lots of ideas and was doing bits of them all, but knew
I needed to gain some focus.
3. So she looked for some support and it was October 2011 when she attended
GrowthCLUB run by a business coach from ActionCOACH. It was at this event
that Lesley realised ActionCOACH could help her to achieve her goals. As she said
“I have a business background so knew what I should be doing. But I was trying to
do it all. My coach showed me how I could channel my energy effectively.”
Lesley then began having weekly coaching sessions where they set objectives and
prioritised work.
4. The first thing they worked on was defining the vision Lesley had for the business.
They clarified how the partners wanted the business to look in the future and then
worked backwards from there. This enabled them to define the steps required to
reach their goals. This setting of a clear vision for the business not only helped Lesley
see a clearer path and focus her energy it benefited the whole team. By
communicating the vision, and including the team, Lesley saw renewed vigour in
everyone. As she remarked “Everyone knows where we are going so they pull in
the same direction.” This is a real ActionCoach review
