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Etiquette in research and scientific
publishing
‫والنشرالعلمى‬ ‫البحث‬ ‫إتيكتيت‬
‫الع‬ ‫بكلية‬ ‫اآللي‬ ‫الحاسب‬ ‫علوم‬ ‫قسم‬ ‫مع‬ ‫بالتعاون‬‫لوم‬-
‫بالجبيل‬ ‫اإلنسانية‬ ‫والدراسات‬–‫عبد‬ ‫االمام‬ ‫جامعة‬
‫فيصل‬ ‫بن‬ ‫الرحمن‬–‫السعودية‬ ‫العربية‬ ‫المملكة‬
‫حسني‬ ‫عطيفى‬ ‫ابوالعال‬ ‫الدكتور‬ ‫االستاذ‬‫ن‬
‫المصرية‬ ‫البحثية‬ ‫العلمية‬ ‫المدرسة‬ ‫ورئيس‬ ‫مؤسس‬
–‫المعلومات‬ ‫وتكنولوجيا‬ ‫االتصاالت‬ ‫مجلس‬ ‫مقرر‬–
‫العلمى‬ ‫البحث‬ ‫أكاديمية‬-‫بكلية‬ ‫واألستاذ‬‫الحاسبا‬‫ت‬
‫اإلصطناعى‬ ‫والذكاء‬–‫القاهرة‬ ‫جامعة‬-‫على‬ ‫الحاصل‬
‫العلمى‬ ‫للبحث‬ ‫العالمية‬ ‫سكوبس‬ ‫جائزة‬2019‫وجائزة‬
‫والثقافة‬ ‫للعلوم‬ ‫االسالمية‬ ‫الدول‬ ‫منظمة‬(‫اإليسيسك‬‫و‬)
‫أرجوك‬ ‫البيت‬ ‫فى‬ ‫خليك‬
‫أرجوك‬‫البيت‬‫فى‬‫خليك‬
‫السبت‬‫الموافق‬18‫ابريل‬2020‫مساء‬ ‫الثامنة‬ ‫الساعة‬
OBJECTIVES
Doing research
discoveries - inventions
Innovation
Humanity
Share discoveries and knowledge • Gain
prestige and recognition • Required for
program/degree • Assessment in some
careers based on publications
Article life cycle
A scientist’s value equation
1
• Benefits to Others
•‫اآلخرين‬ ‫حياة‬ ‫تحسين‬
2
• Quality/reproducibility
•‫ا‬‫ال‬‫قاب‬ ‫كان‬ ‫إذا‬ ‫فقط‬ ‫قيمة‬ ‫ذا‬ ‫بحثك‬ ‫يكون‬
‫للتكرار‬
3
• Efficiency
•‫بذكاء‬ ‫العمل‬ ‫إلى‬ ‫العلماء‬ ‫يحتاج‬
The value of a person’s work = benefits
to others x quality x efficiency
Happy – ALL become
Happy
Author Editor Associated Editor Reviewers Reader s
Happiness
Habits That Will Make You
Happy
1. Be grateful
2. Choose your research team wisely
3. Keep learning.
4. Become a problem solver.
5. Do research in what you love.
6. Practice forgiveness.
7. Say thanks often.
8. Create deeper connections
9. Keep your agreement.
10. Focus on what you’re doing.
11. Be optimistic
12. Love unconditionally
•‫ممتنا‬ ‫كن‬-‫شاكرا‬–‫عمل‬ ‫من‬ ‫بة‬ ‫تقوم‬ ‫ما‬ ‫على‬ ‫راضيا‬
•‫بحكمة‬ ‫البحث‬ ‫فريق‬ ‫اختر‬
•‫التعلم‬ ‫في‬ ‫استمر‬
•‫دائما‬ ‫حلول‬ ‫تقديم‬
•‫تحب‬ ‫ما‬ ‫في‬ ‫بالبحث‬ ‫قم‬
•‫الصفح‬ ‫مارس‬
•‫البحثى‬ ‫فريق‬ ‫فى‬ ‫معك‬ ‫يعمل‬ ‫من‬ ‫ا‬‫ا‬‫كثير‬ ‫أشكر‬
•‫عميقة‬ ‫اتصاالت‬ ‫إنشاء‬
•‫اتفاقك‬ ‫على‬ ‫حافظ‬
•‫تفعله‬ ‫ما‬ ‫على‬ ‫ركز‬
•‫متفائل‬ ‫كن‬
•‫شروط‬ ‫بدون‬ ‫الحب‬
SRGE Reveals Habits That Will Make You
Happy, Successful, Guaranteed!
Eight Habits of a Highly Productive
Researcher
(1) Start Early (2) Plan Ahead
(3) Start with the Task You Do Not Want to Do
(4) Finish What You Start
(5) Set Goals and Reward Yourself
(6) Break Bad Habits (Staying in your seat all day,
Accepting every meeting, multitasking (2% …..
(7) Limit Distractions (smart phone, email …..
(8) Take Care of Yourself
(8) Many junior researchers
fall into the trap of working
harder and longer hours at
the cost of their personal
well-being.
(7) Distractions are everywhere:
your smart phone, email
notifications or even the chatter of
loud coworkers. Productive
researchers know to eliminate these
distractions.
(5) Working towards a goal
can keep you motivated and
productive.
(3) Start with the most
difficult tasks instead of
putting them off until the
end of the day
(1) Getting in the habit
of starting right away
may help you tackle
tasks more efficiently.
(2) Making a to-do list
on a regular basis is
one of the most
effective ways to
increase your
productivity in the lab.
Take a few minutes at
the end of each week to
plan for the following
week, and identify the
highest priority tasks.
‫مصر‬ ‫فى‬ ‫البحثى‬ ‫المجال‬ ‫على‬ ‫الفردية‬ ‫النزعة‬
•‫الفرديــة‬ ‫النزعــة‬ ‫ســيطرة‬
‫وعــد‬ ،‫البحثــي‬ ‫المجــال‬ ‫علــى‬‫م‬
‫مؤسســات‬ ‫معظــم‬ ‫اهتمــام‬
‫ال‬ ‫بفكــرة‬ ‫العــالي‬ ‫التعلــيم‬‫بحــث‬
‫فيــ‬ ‫يشــارك‬ ‫الــذي‬ ‫الجمــاعي‬‫ه‬
‫البـاحثي‬ ‫مـن‬ ‫متكامـل‬ ‫فريــق‬،‫ن‬
‫أعضـاء‬ ‫مسـتوى‬ ‫علـى‬ ‫سـواء‬
‫علـى‬ ‫أو‬ ،‫التـدريس‬ ‫هيئـة‬
‫المراحل‬ ‫في‬ ‫الطالب‬ ‫مستوى‬
‫المختلفة‬ ‫التعليمية‬.
‫البحثية‬ ‫المدارس‬ ‫غياب‬
How did you feel
when your first
research paper was
published?
What happens after
your manuscript is
accepted for
publication?
Feeling happy
Science is matter of trust
– Trust obligations towards colleagues
– Trust obligations towards society
– Trust obligations towards yourself
• Failing to honor trust obligations
may have a significant negative
impact on Science, Society,
Colleagues, your own career
Ethics and Etiquette
in Scientific Publication
• Ethics: doing what’s right
• Etiquette: doing what’s polite
– Perhaps put another way:
• Ethics: Don’t be a crook (‫!)محتال‬
• Etiquette: Don’t be a jerk (‫!)احمق‬
Crook :.Fabricating findings • Falsifying data • Plagiarizing
Jerk:. Submitting a paper to multiple journals
at the same time
Disregarding instructions to authors
Returning page proofs late
Scientific Publication
Ethics
• Lie (Fabrications)
• Cheat (Falsifications)
• Steal (Plagiarism (results…))
DO NOT DO
Etiquette in the Scientific Community
Dealing with Problems
Get your advisor's advice. ● If you have a problem with your
advisor, discuss it with him or her before seeking outside
opinions. ● If necessary, speak confidentially with some other
senior scientist whose opinions you respect.
The university has a formal policy for handling misconduct allegations.
Etiquette in the Scientific Community
Email Etiquette
It is not acceptable to submit the
same manuscript for review in
multiple journals at the same time
Duplicate Submissions Etiquette
you can send pre-
submission inquiries to
several journals at the
same time. You can
write to the editor of
each journal giving a
brief summary of your
study, and ask them if
they would be
interested in it. You can
then submit to any one
journal depending on
how positive the reply
of the editor is.
Preparing Your Manuscript
Etiquette
Instructions for
Authors
Reuse of Published Materials
Etiquette
Diagrams/figures from
an existing paper
! Redrawn with
modifications => should
cite and indicated
“adapted from” or
“based on”
Citation Etiquette
Citing The Source of an Idea
• Adding “eye of newt” to the
mixture produced a higher
reaction rate and, ultimately, a
far more potent product1.
____________________
• 1We are grateful to Mr. A. E.
Newman, a high school
student who was visiting our
lab for the day, for suggesting
this important step.
Citing work did not read
• Some robots use inertial
guidance for maintaining
heading information in
unfamiliar environments. There
is evidence for a similar
mechanism in the
parietal/retrosplenial cortex of
rats (Smith, 2005, citing Chen,
1989)
Cite your own papers when they are relevant,
not to increase your own citation counts
Make no changes and
submit to another
journal
• While this option is very easy, it’s not a good
idea. By refusing to acknowledge any of the
changes that the first set of reviewers suggested,
you are basically negating all the effort
expended in that first round of review.
• Chances are that some of the suggestions would
improve your manuscript, even if some were
mistaken.
• New reviewers are likely to pick up on several
of the same issues; you now have a chance to
address them ahead of time. And on a more
practical note, your manuscript may actually be
reviewed by some of the same people at a new
journal. If you haven’t made any efforts to
change the paper, be assured that their
recommendation will not change!
Text recycling
“Self-plagiarism in scientific writing”
• Dr. TOTO has decided to report on the results of a
recent research study in which he discovered a novel
application in nanotechnology. Previously, Dr. TOTO has
co-authored several papers on same methodology, so
he plans to incorporate a few paragraphs from the
discussion section from one of his previously published
works part of the current paper’s introduction because
the required information is quite similar. He wrote the
original text for the first paper; thus, Dr. TOTO does not
see any problem using his own words in a different
context for a new publication.
In this scenario, Dr. TOTO should
• A) Keep his text verbatim in this new paper
without referencing the original publication
– because he is simply reusing his own work
in a different context
• B) Paraphrase his original text in this new paper
without mentioning his previous publications
– because he is rephrasing her own ideas
• C) Change the wording and sentence structure of
his original text in this new paper, but reference
his previous
• D)Use his original text, but explicitly quote the
original paragraphs and reference the previous
paper.
Case scenario
Text recycling, a form of plagiarism, and not an ethical
publication practice. [COPE]
Text recycling, also referred to as self-plagiarism, is the reproduction of an author’s own text from a previous
publication in a new publication. Opinions on the acceptability of this practice vary, with some viewing it as
acceptable and efficient, and others as misleading and unacceptable.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6451734/
Salami science or
cucumber science
Not republishing the same findings
(except under special
circumstances, with the original
source cited)
Not dividing one modest-sized
research project into many little
papers (“salami science” or
“cucumber science”
Reviewer Etiquette Matters
Peer reviewers should carefully consider the
language they use in their reviews and the
impact of their words on authors. We are
asking reviewers to be thoughtful with their
word choice, writing reviews in a way that
will enable authors to improve the quality of
their manuscripts without feeling belittled
harsh comment
I don’t understand why this work was
conducted. This manuscript was a complete
waste of time.
Reviewer Etiquette Matters
Treat manuscripts as confidential
Don't turn the manuscript you just reviewed
into a course handout, even if it's
wonderfully relevant. – Wait until it's
published.
Reviewer Etiquette Matters
Conflict of Interest
Either decline to review the manuscript, or
fully disclose the conflict to the editor.
In some cases, it may be appropriate to
submit a signed review, to prevent any
accusation of bias.
Reviewer Etiquette Matters
Contacting An Author
Either decline to review the manuscript, or
fully disclose the conflict to the editor.
In some cases, it may be appropriate to
submit a signed review, to prevent any
accusation of bias.
Acknowledge People Who
• Provide pointers to papers for the
bibliography
• Help with debugging some tricky code
• Help with typesetting or illustrations
• Provide significant resources, e.g., loan
of equipment, tissue samples, etc.
• Be a good academic citizen
• Know what you’re doing
• Keep track of what you’ve done
• Back everything up
• Don’t Lie (fabrications)
• Don’t Cheat (falsifications)
• Don’t Steal (plagiarism)
• Publish your discoveries
Finally…
Most basic rule of all:
“Don't do anything that would embarrass you
if people found out about it.”

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Etiquette in research and scientific publishing

  • 1. Etiquette in research and scientific publishing ‫والنشرالعلمى‬ ‫البحث‬ ‫إتيكتيت‬ ‫الع‬ ‫بكلية‬ ‫اآللي‬ ‫الحاسب‬ ‫علوم‬ ‫قسم‬ ‫مع‬ ‫بالتعاون‬‫لوم‬- ‫بالجبيل‬ ‫اإلنسانية‬ ‫والدراسات‬–‫عبد‬ ‫االمام‬ ‫جامعة‬ ‫فيصل‬ ‫بن‬ ‫الرحمن‬–‫السعودية‬ ‫العربية‬ ‫المملكة‬ ‫حسني‬ ‫عطيفى‬ ‫ابوالعال‬ ‫الدكتور‬ ‫االستاذ‬‫ن‬ ‫المصرية‬ ‫البحثية‬ ‫العلمية‬ ‫المدرسة‬ ‫ورئيس‬ ‫مؤسس‬ –‫المعلومات‬ ‫وتكنولوجيا‬ ‫االتصاالت‬ ‫مجلس‬ ‫مقرر‬– ‫العلمى‬ ‫البحث‬ ‫أكاديمية‬-‫بكلية‬ ‫واألستاذ‬‫الحاسبا‬‫ت‬ ‫اإلصطناعى‬ ‫والذكاء‬–‫القاهرة‬ ‫جامعة‬-‫على‬ ‫الحاصل‬ ‫العلمى‬ ‫للبحث‬ ‫العالمية‬ ‫سكوبس‬ ‫جائزة‬2019‫وجائزة‬ ‫والثقافة‬ ‫للعلوم‬ ‫االسالمية‬ ‫الدول‬ ‫منظمة‬(‫اإليسيسك‬‫و‬) ‫أرجوك‬ ‫البيت‬ ‫فى‬ ‫خليك‬ ‫أرجوك‬‫البيت‬‫فى‬‫خليك‬ ‫السبت‬‫الموافق‬18‫ابريل‬2020‫مساء‬ ‫الثامنة‬ ‫الساعة‬
  • 2. OBJECTIVES Doing research discoveries - inventions Innovation Humanity Share discoveries and knowledge • Gain prestige and recognition • Required for program/degree • Assessment in some careers based on publications
  • 4. A scientist’s value equation 1 • Benefits to Others •‫اآلخرين‬ ‫حياة‬ ‫تحسين‬ 2 • Quality/reproducibility •‫ا‬‫ال‬‫قاب‬ ‫كان‬ ‫إذا‬ ‫فقط‬ ‫قيمة‬ ‫ذا‬ ‫بحثك‬ ‫يكون‬ ‫للتكرار‬ 3 • Efficiency •‫بذكاء‬ ‫العمل‬ ‫إلى‬ ‫العلماء‬ ‫يحتاج‬ The value of a person’s work = benefits to others x quality x efficiency
  • 5. Happy – ALL become Happy Author Editor Associated Editor Reviewers Reader s Happiness
  • 6. Habits That Will Make You Happy 1. Be grateful 2. Choose your research team wisely 3. Keep learning. 4. Become a problem solver. 5. Do research in what you love. 6. Practice forgiveness. 7. Say thanks often. 8. Create deeper connections 9. Keep your agreement. 10. Focus on what you’re doing. 11. Be optimistic 12. Love unconditionally •‫ممتنا‬ ‫كن‬-‫شاكرا‬–‫عمل‬ ‫من‬ ‫بة‬ ‫تقوم‬ ‫ما‬ ‫على‬ ‫راضيا‬ •‫بحكمة‬ ‫البحث‬ ‫فريق‬ ‫اختر‬ •‫التعلم‬ ‫في‬ ‫استمر‬ •‫دائما‬ ‫حلول‬ ‫تقديم‬ •‫تحب‬ ‫ما‬ ‫في‬ ‫بالبحث‬ ‫قم‬ •‫الصفح‬ ‫مارس‬ •‫البحثى‬ ‫فريق‬ ‫فى‬ ‫معك‬ ‫يعمل‬ ‫من‬ ‫ا‬‫ا‬‫كثير‬ ‫أشكر‬ •‫عميقة‬ ‫اتصاالت‬ ‫إنشاء‬ •‫اتفاقك‬ ‫على‬ ‫حافظ‬ •‫تفعله‬ ‫ما‬ ‫على‬ ‫ركز‬ •‫متفائل‬ ‫كن‬ •‫شروط‬ ‫بدون‬ ‫الحب‬ SRGE Reveals Habits That Will Make You Happy, Successful, Guaranteed!
  • 7. Eight Habits of a Highly Productive Researcher (1) Start Early (2) Plan Ahead (3) Start with the Task You Do Not Want to Do (4) Finish What You Start (5) Set Goals and Reward Yourself (6) Break Bad Habits (Staying in your seat all day, Accepting every meeting, multitasking (2% ….. (7) Limit Distractions (smart phone, email ….. (8) Take Care of Yourself (8) Many junior researchers fall into the trap of working harder and longer hours at the cost of their personal well-being. (7) Distractions are everywhere: your smart phone, email notifications or even the chatter of loud coworkers. Productive researchers know to eliminate these distractions. (5) Working towards a goal can keep you motivated and productive. (3) Start with the most difficult tasks instead of putting them off until the end of the day (1) Getting in the habit of starting right away may help you tackle tasks more efficiently. (2) Making a to-do list on a regular basis is one of the most effective ways to increase your productivity in the lab. Take a few minutes at the end of each week to plan for the following week, and identify the highest priority tasks.
  • 8. ‫مصر‬ ‫فى‬ ‫البحثى‬ ‫المجال‬ ‫على‬ ‫الفردية‬ ‫النزعة‬ •‫الفرديــة‬ ‫النزعــة‬ ‫ســيطرة‬ ‫وعــد‬ ،‫البحثــي‬ ‫المجــال‬ ‫علــى‬‫م‬ ‫مؤسســات‬ ‫معظــم‬ ‫اهتمــام‬ ‫ال‬ ‫بفكــرة‬ ‫العــالي‬ ‫التعلــيم‬‫بحــث‬ ‫فيــ‬ ‫يشــارك‬ ‫الــذي‬ ‫الجمــاعي‬‫ه‬ ‫البـاحثي‬ ‫مـن‬ ‫متكامـل‬ ‫فريــق‬،‫ن‬ ‫أعضـاء‬ ‫مسـتوى‬ ‫علـى‬ ‫سـواء‬ ‫علـى‬ ‫أو‬ ،‫التـدريس‬ ‫هيئـة‬ ‫المراحل‬ ‫في‬ ‫الطالب‬ ‫مستوى‬ ‫المختلفة‬ ‫التعليمية‬. ‫البحثية‬ ‫المدارس‬ ‫غياب‬
  • 9. How did you feel when your first research paper was published? What happens after your manuscript is accepted for publication? Feeling happy
  • 10. Science is matter of trust – Trust obligations towards colleagues – Trust obligations towards society – Trust obligations towards yourself • Failing to honor trust obligations may have a significant negative impact on Science, Society, Colleagues, your own career
  • 11. Ethics and Etiquette in Scientific Publication • Ethics: doing what’s right • Etiquette: doing what’s polite – Perhaps put another way: • Ethics: Don’t be a crook (‫!)محتال‬ • Etiquette: Don’t be a jerk (‫!)احمق‬ Crook :.Fabricating findings • Falsifying data • Plagiarizing Jerk:. Submitting a paper to multiple journals at the same time Disregarding instructions to authors Returning page proofs late Scientific Publication
  • 12. Ethics • Lie (Fabrications) • Cheat (Falsifications) • Steal (Plagiarism (results…)) DO NOT DO
  • 13. Etiquette in the Scientific Community Dealing with Problems Get your advisor's advice. ● If you have a problem with your advisor, discuss it with him or her before seeking outside opinions. ● If necessary, speak confidentially with some other senior scientist whose opinions you respect. The university has a formal policy for handling misconduct allegations.
  • 14. Etiquette in the Scientific Community Email Etiquette
  • 15. It is not acceptable to submit the same manuscript for review in multiple journals at the same time Duplicate Submissions Etiquette you can send pre- submission inquiries to several journals at the same time. You can write to the editor of each journal giving a brief summary of your study, and ask them if they would be interested in it. You can then submit to any one journal depending on how positive the reply of the editor is.
  • 17. Reuse of Published Materials Etiquette Diagrams/figures from an existing paper ! Redrawn with modifications => should cite and indicated “adapted from” or “based on”
  • 18. Citation Etiquette Citing The Source of an Idea • Adding “eye of newt” to the mixture produced a higher reaction rate and, ultimately, a far more potent product1. ____________________ • 1We are grateful to Mr. A. E. Newman, a high school student who was visiting our lab for the day, for suggesting this important step. Citing work did not read • Some robots use inertial guidance for maintaining heading information in unfamiliar environments. There is evidence for a similar mechanism in the parietal/retrosplenial cortex of rats (Smith, 2005, citing Chen, 1989) Cite your own papers when they are relevant, not to increase your own citation counts
  • 19. Make no changes and submit to another journal • While this option is very easy, it’s not a good idea. By refusing to acknowledge any of the changes that the first set of reviewers suggested, you are basically negating all the effort expended in that first round of review. • Chances are that some of the suggestions would improve your manuscript, even if some were mistaken. • New reviewers are likely to pick up on several of the same issues; you now have a chance to address them ahead of time. And on a more practical note, your manuscript may actually be reviewed by some of the same people at a new journal. If you haven’t made any efforts to change the paper, be assured that their recommendation will not change!
  • 20. Text recycling “Self-plagiarism in scientific writing” • Dr. TOTO has decided to report on the results of a recent research study in which he discovered a novel application in nanotechnology. Previously, Dr. TOTO has co-authored several papers on same methodology, so he plans to incorporate a few paragraphs from the discussion section from one of his previously published works part of the current paper’s introduction because the required information is quite similar. He wrote the original text for the first paper; thus, Dr. TOTO does not see any problem using his own words in a different context for a new publication. In this scenario, Dr. TOTO should • A) Keep his text verbatim in this new paper without referencing the original publication – because he is simply reusing his own work in a different context • B) Paraphrase his original text in this new paper without mentioning his previous publications – because he is rephrasing her own ideas • C) Change the wording and sentence structure of his original text in this new paper, but reference his previous • D)Use his original text, but explicitly quote the original paragraphs and reference the previous paper. Case scenario Text recycling, a form of plagiarism, and not an ethical publication practice. [COPE] Text recycling, also referred to as self-plagiarism, is the reproduction of an author’s own text from a previous publication in a new publication. Opinions on the acceptability of this practice vary, with some viewing it as acceptable and efficient, and others as misleading and unacceptable. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6451734/
  • 21. Salami science or cucumber science Not republishing the same findings (except under special circumstances, with the original source cited) Not dividing one modest-sized research project into many little papers (“salami science” or “cucumber science”
  • 22. Reviewer Etiquette Matters Peer reviewers should carefully consider the language they use in their reviews and the impact of their words on authors. We are asking reviewers to be thoughtful with their word choice, writing reviews in a way that will enable authors to improve the quality of their manuscripts without feeling belittled harsh comment I don’t understand why this work was conducted. This manuscript was a complete waste of time.
  • 23. Reviewer Etiquette Matters Treat manuscripts as confidential Don't turn the manuscript you just reviewed into a course handout, even if it's wonderfully relevant. – Wait until it's published.
  • 24. Reviewer Etiquette Matters Conflict of Interest Either decline to review the manuscript, or fully disclose the conflict to the editor. In some cases, it may be appropriate to submit a signed review, to prevent any accusation of bias.
  • 25. Reviewer Etiquette Matters Contacting An Author Either decline to review the manuscript, or fully disclose the conflict to the editor. In some cases, it may be appropriate to submit a signed review, to prevent any accusation of bias.
  • 26. Acknowledge People Who • Provide pointers to papers for the bibliography • Help with debugging some tricky code • Help with typesetting or illustrations • Provide significant resources, e.g., loan of equipment, tissue samples, etc.
  • 27. • Be a good academic citizen • Know what you’re doing • Keep track of what you’ve done • Back everything up • Don’t Lie (fabrications) • Don’t Cheat (falsifications) • Don’t Steal (plagiarism) • Publish your discoveries Finally… Most basic rule of all: “Don't do anything that would embarrass you if people found out about it.”