Media evaluation question 2


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Media evaluation question 2

  1. 1. MEDIA EVALUATION QUESTION 2By Zoran Markovic
  2. 2. INTRODUCTION All of my media products are very closely related to each other, this includes my music video, my magazine advert and my digipack. A variety of different methods and techniques have been used to ensure that my media products relate to each other. I have spent time researching different digipacks and magazine adverts from different bands such as „Foo Fighters‟ and „Arcade Fire‟, to give me an idea of how to create my ancillary texts and also how to relate them to each other. I researched bands of the same genre as „Kagoule‟, to make sure that my media products fitted into the correct genre.
  5. 5. IMAGES My digipack relates to my music video because of the images which I have chosen to use. Two of the images used are images of the band, which are shown in my music video therefore showing a link between the two. Another two of the images used for my digipack are of one of the characters used in my music video, again showing a connection between my digipack and music video. Another image used in my digipack is a screenshot from one of the shots I took for the music video, which shows how both of these media products link together. The main image used on my magazine advert is an image of the band which has been used on the front cover of my digipack and my magazine advert also has a small image of my digipack, these show how my digipack and magazine advert relate. As an image of the band who are performing in my music video has been used for my magazine advert, it shows a connection between the two media products and also enhances the bands identity. Using images of the band on my ancillary texts has also been done to make the band seem like stars. The images which I had used had also had similar editing done to each one, as the contrast and brightness were changed to create effect and so that they related to the shots used in my music video.
  6. 6. LAYOUT & CONTENT As I have mentioned that I researched different magazine adverts and digipacks this allowed me to use there ideas as inspiration when I was constructing my ancillary texts. For my magazine advert I included, reviews, ratings, links to the band‟s website, links to the band on social networking sites, and a release date etc. I have used links to social networking sites as this will appeal to my target audience of teenagers because they are the group of society who use these websites the most. Including reviews and ratings into my magazine advert was done to persuade the consumers to purchase the product. My digipack included the parental advisory logo, track listing and a logo of the record company. The logo of the record company was also used on my magazine advert to relate the products together.
  7. 7. TEXT The text used on my digipack and magazine advert are another method I have used to show the connection between the products. The band and album name on both ancillary texts are in the same font which is „aovel cool‟, as well as this the band name on each of the products is the same size and this is the same for the album name. This has been done so that these two texts stand out and reinforce the bands identity. The rest of the text on my ancillary texts is in the font „Lucida Sans‟ and this has been done to show the similarities between my ancillary texts. My digipack and magazine advert also relate to each other because of the colours of the font which have been used. I have only chosen to use two different colours which are black and white to show a relation and establish a connection between my ancillary texts. For example on both ancillary texts the band name is in black but the album name is the colour white.
  8. 8.  Throughout my media products, I believe that I have managed to achieve continuity without being too repetitive. The costumes used in all of my media products are very similar which has been done on purpose to show a connection between them. They are also similar so that they all fit into the indie genre and to show the youthfulness aspect of my media products to relate to the target audience. The lighting which has been used in the images and shots in my media products is similar to show a relation between the products and this style of lighting will be associated with „Kagoule‟. My media products also conform to Richard Dyer‟s theory “a star is an image constructed from a range of materials” because my media products relate to each other to create the star image. Also the images which have been chosen for my digipack and magazine advert have been chosen on purpose to promote the band and to make the band seem friendly so that the audience can familiarise and relate to them.