My evaluation question 2

1. How effective is the combination of your main product and
ancillary texts?
Evaluation question 2

3. I used the eyes as a theme for the music video,
digipak and advert. I did this because I wanted
to make the my music video, digipak and advert
dramatic and intense, this then made it more
immersive and interesting for the viewer. I also
wanted my Digipak to be very simple and clean
and using an eye was very minimalistic which
was perfect for my intentions.

4. The customers can see a clear connection between the
song and album cover “Digi Pack” which will help to
audience to become familiar with the song quicker.

5. The colour scheme was very important
to the combination of my main product
and ancillary texts. I used a collection
of browns, yellows and dark greens to
create something that combined all my
products together.

6. I found that in marketing in general fonts
can be very powerful in the impact it has
on the overall success of a product.
After using “Da Font” and downloading
the perfect font for my music video,
advert and Digi pack. The font is
dramatic and interesting.