How an SAS ecomm can market its product online with $10k monthly budget. Monthly spread, Yearly spread.

1. MoEngage
Abhay Shah

2. Industry
• Telecom
• eCommerce
• FMCG
• IT
• Many More
Department
• Marketing
• CMO/Manager
• Digital Marketing
• IT
Buyer Persona
Where do they
Consume Content
• News
• Influencers
• LinkedIn
• Email
• Groups
• Events
• Webinars
• White Paper
Time and Device
• Office Hours
• Desktop/Laptops
Abhay Shah

3. Email Automation – MailChimp
Top Attribution
Negative
Pricey
For Large Enterprise
Different fonts
Templates
List management Process
Positive
User Friendly
Easy to Use
Source - https://www.g2crowd.com/products/mailchimp/reviews
Tool used - https://www.online-utility.org/text/analyzer.jsp
Communication
• Outreach Program to address these
attribution to Differentiate
• Product extension
Data Analysis
Abhay Shah

4. Buyers Journey Mapping
Awareness Consideration Purchase Advocacy
Phase Identifications Requirements Comparison Shortlist Negotiate Purchase
Objective
Opportunity requiring
attention
understand business
case
find product that
can meet
requirements
Shortlist product
that can meet
requirements
Negotiate for price
Roll Out and Post
Purchase
Testimonials, referrals,
repeat Purchase
Content
Type
Highlighting the need
or best Practices
Product Features and
how it solves the
problems
Comparison,
differentiate,
influence
USP, Free
Versions
Different pricing
models
Buying Post purchase Engagements
Platforms
Content Marketing,
SEO, Post, White
Paper, Course
Marketing
Blogs, Whitepaper, SEO,
Social Media, Email,
Behavior Targeting
Influencer
marketing, Content
marketing, SEM,
Ads, DEMO, FREE
TRIALS
SEM, Social
Media, Content
Marketing,
Influencer
Marketing
SEM, Content
Marketing, White
Paper, CRO
Portal Email, SMS

5. Media Spread
Channels Percent of budget CPA Registrations Target Budget
Social Media (FB, LinkedIn) 18%
SEM 38%
SMS/eMail 5%
Video Marketing 5%
Influencer Marketing 15%
Content Marketing 4%
Course Marketing 4%
SEO / Inbound Marketing 5%
Online PR 6%
Quarter Wise AMJ JAS OND JFM
30% 20% 15% 35%

6.  Neil Patel
 Rand Fishkin
 Barry Schwartz
 Danny Sullivan
 Jeff Bullas
 Larry Kim
 John Rampton
 Heidi Cohen
 Digital Deepak
Influencer Marketing
Abhay Shah

7. Topics
 CRO techniques to boost your profits
 Bring down your CPA with these tools
 Top email Automation platforms
 Engagement tools you need for eCom
website
Platforms
 Display Marketing
 Taboola/Outbrain
 Influencer Marketing
 Course Marketing
Content Marketing
Abhay Shah

8. Keywords & Bids
 Email Automation – INR 265
Instead
 Mail Chimp – INR 53
 B2B Marketing Automation – INR 22
 MailerLite – INR 20
Optimizations
 Push with freemium plans
 Look at micro conversions with Contact
Us/Demo
 Avoid Peak Hours/Days
SEM
Targeting
GSP
 Target accounts based on Ids on Gmail
 Cheaper Conversions
 Hyper Personalization
Abhay Shah

9. Hacks
 Auto Connection Scripts
 LinkedIn Automations
 Messages to group 2nd & 3rd Connections
direct
 Sales Navigator
LinkedIn
Abhay Shah

10.  Lead Ads 80% Cheaper than Conversion
Ads
 Leads to be Linked with automation and
warm up to conversion through series of
email/SMS communication
 Targeting Competitors Followers
 Look alike Audience
 Retargeting through user behavior
 Blog Marketing rather than Product on
social to reduce the CPA
 Hyper personalization through phone or
emails database
Social Media
Abhay Shah

11.  Product Hunt
 App Sumo
 Mashables
 TheNextWeb
Online PR
Abhay Shah

12.  How To Videos
 Educational Videos
 Free Training Videos
Video Marketing
Abhay Shah

13. Platforms
 Udemy
 SkillShare
 Simplilearn
 Digital Marketing Schools
Topics
 Learn Email Automation
 Digital Marketing Courses
 CRO techniques
Course Marketing
Abhay Shah