The document discusses MailChimp and Shopify splitting their integration partnership. It provides an agenda covering reasons for considering a migration from MailChimp, ensuring a seamless migration, top mistakes to avoid, how email strategy and management can be combined for ecommerce brands, and next steps. Experts from Klaviyo and Elite SEM discuss migration options, considerations, and their full-service email marketing capabilities.

1. MailChimp & Shopify
Split: What you need to
know & How we can help

2. Today’s Logistics
● Session recording and slides will be sent
● Submit questions to our panelists
● Join in on our poll questions throughout
● Resources available as handouts
Persephanie Arellano
Webinar Coordinator

3. Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate •
Conversion Rate Optimization • Creative Services • Analytics & Marketing Science

4. Today’s Hosts
Andrew Christison
Sr. Director of Business
Development
Parker McMahon
Channel Manager

5. 1 Why Many are Currently Considering a Migration from Mailchimp
2 Ensuring a Seamless Migration Experience
3 Top Three Mistakes to Avoid During an ESP Migration
4
How We Combine Email Strategy & Management for Ecommerce
Brands
5 Next Steps for Your Brand Post-Split
Agenda

6. 1 Why Many are Currently
Considering a Migration from
MailChimp

7. Why?
● MailChimp not complying with new Shopify
Terms of Service
What We Know?
● No new MailChimp integrations available today
● Existing integrations end May 12th
Shopify & Mailchimp Split

8. Custom Integration
Third Party Integration
ESP Migration
What are Your Options?

9. Likely Not, But Maybe?
● There’s no mass changes from platforms such as
Magento, Big Commerce, Woo Commerce,
etc., that would contribute to a split, however,
the potential for change exists.
Does this webinar still matter?
● Absolutely. Creating more personalized, better
segmented, and more enterprise emails and
gaining awareness of the email landscape can be
positive for your brand, either way.
We use MailChimp, but
NOT Shopify - Are we Still
at Risk?

10. What can a more robust platform offer you?

11. LISTEN
ANALYZE /
UNDERSTAND
COMMUNICATE
Build better relationships

12. What are some practical examples?

13. Web Tracking Predictive / AI Custom DataeCommerce
Personalizing customer experiences with more data

14. eCommerce
Personalizing customer experiences with more data
Example Metric: Use Case:
Personalize upsells & cross-sell campaigns
based on the exact items customers purchased
(or haven’t purchased).
Collections, Product ID,
SKU, & Variants,

15. Web Tracking
Personalizing customer experiences with more data
Example Metric: Use Case:
Target browse abandoners and show the
exact items viewed to recover lost sales.
Product(s) viewed

16. Predictive / AI
Personalizing customer experiences with more data
Example Metric: Use Case:
Create a segment of VIP customers and
target with a social sharing CTA.
Customer LTV

17. Custom Data
Personalizing customer experience with more data
Example Metric: Use Case:
Target customers with a remaining gift card
balance.
Remaining gift card value

18. Brands see an average
in online sales within 6 months of
switching to Klaviyo from MailChimp.

19. 3,600 The number of brands who have
switched from Mailchimp to Klaviyo in
the last 12 months

20. From MailChimp to Klaviyo
//
bit.ly/klaviyo-wall-of-love

21. 2 Ensuring a Seamless Migration
Experience

22. Things to think about..

23. ESP Migration Considerations
Email Data
Contacts & Lists
Opens & Clicks
Unsubscribes & Bounces
MailChimp Ratings
Custom Properties

24. ESP Migration Considerations
Ecommerce Data
All historical customer
purchase data
Product data
Shopify tags
Real time updates

25. ESP Migration Considerations
Automations
Abandon Cart
Welcome Series
And more..

26. ESP Migration Considerations
Templates
Drag-and-drop builder
HTML import

27. Is there someone who can help?

28. 3+
Years partnership
50+
Brands using Klaviyo & Elite SEM
27%
Average revenue attributed to
email

29. 3 The Top Three Mistakes to
Avoid During an ESP Migration

30. Mistake # 1:
Forgetting to
QA Signup
Sources &
Segments
ELITESEM.COM CONFIDENTIAL | 30
Signup for your program! Go through
your site to manually test all entry points
for a contact to make its way into your
ESP
• Onsite forms
• Overlays
• Checkout process (test your signup
checkbox checked & unchecked)
Ensure that your contacts are falling into
the correct segments and lists based on
new segmentation rules you’ll enable
with a new platform
• To validate, search contact profiles in
Klaviyo and check
• Information > Custom Properties
• Lists & Segments

31. Mistake # 2:
Forgetting to
Check Your
Data Sources
ELITESEM.COM CONFIDENTIAL | 31
Who are your 3rd party data sources?
• Loyalty program, CRM, 3rd Party
Triggered Messaging Platforms, etc.
What frequency are they sending data?
• Daily, Weekly, Monthly
• Can we back-populate historical data
during the migration?
Is all data passing as intended?
• Custom contact events are being triggered
as expected
• Custom contact properties are being
populated as expected

32. Mistake # 3:
Forgetting
Your History
ELITESEM.COM CONFIDENTIAL | 32
Have you considered what happens to
your data after you shut down your ESP?
• Can you pause the account to keep
historical information on file?
When in doubt,
export!

33. 4 How we Combine Email
Strategy & Management for
Ecommerce Brands

34. 1. Born from Email Aptitude
2. Founded in 2010
3. Inc 5000 #1 Fastest Growing Email Agency
4. AdAge Best Places to Work (#2 in California, #17 Nationwide)
5. Bay Area Fast 100 Award Winner
6. Client list sizes ranging from 25,000 to 40,000,000+
7. Team consists of industry veterans + the new bright minds of email
8. Regular speakers at industry conferences throughout the US
9. Winner of multiple agency awards
Elite SEM Email & CRM Highlights
Email & CRM

35. Trusted by Fast-Growth Brands

36. Elite SEM Email & CRM Focus Areas

37. Trusted by Enterprise Brands

38. ELITESEM.COM CONFIDENTIAL | 38
CRO
(Conversion Rate Optimization)
SEO
(Search Engine Optimization)
Paid Search
Paid Social
Performance Display
Shopping & Feed
Amazon & Marketplaces
CRM & Email Marketing
Affiliate Marketing
Creative Services
Analytics & Marketing Science
Integrated Media Strategy

39. Elite SEM Email & CRM Highlights
Function Full Service Level 1 Full Service Level 2 Strategy Only
Design/Copy ✅ ❌ ❌
Coding/QA ✅ ✅ ❌
Strategic Planning & Roadmap Management ✅ ✅ ✅
Advanced Logic Development ✅ ✅ ✅
Calendar Development ✅ ✅ ✅
Deliverability Monitoring* ✅ ✅ ❌
Test Plan Management ✅ ✅ ✅
Reporting & Analysis ✅ ✅ ✅
Email Vendor Management ✅ ✅ ✅
Full Throttle Execution ✅ ✅ ❌
Segmentation/List Management ✅ ✅ ❌
ESP Tactics ✅ ✅ ❌

40. 5 Next Steps for Your Brand
Post-Split

41. Schedule a call with Klaviyo for Migration Next Steps :
partners@klaviyo.com
Schedule a 1:1 Ecommerce Strategy Evaluation with Elite SEM & CPC
Strategy
Download Klaviyo X Elite 1-Pager, Review MailChimp/ Shopify Split FAQ,
Review Migration Checklist
Next
Steps

42. Thank You!
Andrew Christison
Sr. Director of Business
Development
Parker McMahon
Channel Manager

43. SMALL TEXT
STACK TEXT ROW 1
STACK TEXT ROW 2
Schedule a 1:1
Ecommerce
strategy evaluation