2. Introduction
Email marketing hacking tool for small businesses
Hearing a NO from ESPs was annoying, but so was
building a prospect list and getting our messages
delivered.
From reaching new prospects, to nurturing more leads
and, to converting more sales with just emails, we make
everything as easy as stealing candy from a baby
3. About
Transfer
qualified
leads to sales
through leads
management
Efficient
List
Manager
Email
Marketing
Services
Reseller
Features
Intuitive
Email Editor
Intelligent
Email
Sender
24x7 Help
& info
Campaig
n Tracking
/
Reporting
3rd party data
integration
Easily create
automated
campaign
programs to
nurture leads
Leads
sent to
leads
nurturing
Create
customers
for life
4. Offerings
Key Value Proposition
Email marketing automation, even for rented or purchased list
Integrated database
Email marketing
Lead nurturing
In-built CRM / Salesforce Integration
Key Impact Areas
High marketing ROI
Hassle-free list acquisition
Key Selling Points
Use any kind of contact list
Unlimited usage frequency
Data transparency
Guaranteed delivery
Automated email campaigns
High converting free templates
5. Features & Benefits
Features Benefits
Efficient List Manager Quick & precise segmentation
Import list Reduced efforts (copy-paste)
Custom Demographic segmentation Ability to customize my list segmentation
Automatic duplication detection Avoids multiple delivery to same contact
Remove/Manage unsubscribed contacts Comply with email marketing regulations
Spam/Bounced contacts auto-removal Improved email delivery
Intuitive Email editor Easy-to-design emailers
Free email templates Reduced efforts / No design expertise needed / easy for 1st time users
Rich media support Better looking emails
WYSIWYG with HTML support Evaluate mailer easily while designing
Pre-populated content templates Easy for Novice / no content expert needed / reduced effort
Conditional content based on demography Personalize your emailers
Header/footer insertion Add additional info / declaration
Web form integration Call-to-action right from inbox
Email setup wizard Customize the email settings
Media Library / Hosting Easy access to files
Social Media Integration Connectivity through social media
Spell Check Error free emailers
Preserve your template Reuse/recycle
Animated mailers Better looking emails
6. Features & Benefits (Contd.)
Features Benefits
Intelligent Email sender Automate your campaigns
Email job scheduling Schedule your campaigns in advance
Test email Error free campaign / save face
Email aliases creation Customize the email settings
Campaign tracking / Reporting Evaluate your campaign success
Real-time campaign tracking Know who viewed your campaign real-time
Multi-metrics analysis Gather multi-dimensional insights
Export/download report Share reports with boss
24x7 Help & Support Build campaigns without a hitch
Email/online form Help just one mail away
Call support Direct/quick support
FAQs Quick reference
Knowledge center Quick reference
Online community Ask other users / share knowledge
Live chat support Direct/quick help
Free online training Become an EM expert
Video tutorials Quick reference / find it yourself
Webinars Stay updated
Infographics /release notes Stay updated
Admin features Manage your account
Manage users Decide who should do what
Invoices (view, track, pay) Handle your tool-related finances right from within the tool
Grant/restrict Access Decide who should have access
7. Competitive Comparison
Clastic iContact Benchmark
Constant
Contact
Pinpointe GetResponse MailChimp
Multiple APIs Message Builder Surveys & Polls
Image Editing &
Storage
WYSIWYG
Landing Page
Creator
Email Beamer
Multiple Databases
Integration
Message Code Email Contact Email Editor Social Email
Multi- channel
Marketing
Email Delivery Deliverability List Management
SPAM Score
Checker
Sharing Templates
Global Email List Tracking Signup Forms Email list growth tool
Email Inbox
Previewer
Email Intelligence Email Creator
Choose Template Sign-Up Forms
Dedicated Email
Server
Social Media
Integration
Google Analytics
Integration
List Booster Google Analytics
Add Images/Logo
Social Media
Engage
Track Email
Marketing Metrics
Drip Marketing &
Autoresponders
Form Builder Tracking
Upload HTML Autoresponders Reporting
Personalize Email
Campaigns
Inbox Preview mobile signup forms
Real - Time Reports Plugins and Apps Email Deliverability Auto respond errs Geolocation tools
Nurturing
Mobile Email
Marketing
Manage
Subscribers
Landing Pages Contact
Easy Website
Integration
Social Campaigns -
Post to Social
List Management
A/B Campaigns Real - Time Reports
List Management Newsletters
Send to non- opens
Dedicated
Campaign
Manager
8. Technology and Security
• WCF Services
• Web API
• Asp .NET MVC 4.5
• JQuery
• SQL Server 2012
Technology
Hosting Platform
• Microsoft Azure
Security
• Windows Azure Active Directory
(AAD)
• Windows Identity Foundation
• Multi-factor authentication
• Setting Role-Based Access Controls
• SQL injection vulnerabilities
• Microsoft AntiXSS library
9. Strategic Benefits
15000 1800 (12%) 600 (33.33%) 10 (0.01%)
Delivered Open Clicks Unsubscribes Which location your offer is more attractive
What devices / browsers your audience use
Know the popular links in your campaign
10. Delivery Mechanism
Status,
Reports,
Forward
ISP RECIPIENTS Message Submission
COMMAND CENTER
Outbound
Inbound
{Replies.
Bounces}
Feedback
Loop
Processor
Messages Delivered
To inbox
CONFIGURATION
& CONTROL
Authentication Tools
Segmentation & Classification
Delivery policy Management
Reputation Monitoring
Delivery Reporting
POWER QUEUE
PLATFORM & PACKAGES
VIRTUAL MTAs
Marketing Stream
marketing@acme.com{1.2.3.4}
Transactional Stream
transactional@acme.com{1.2.3.
5}
Service/Support Stream
service@acme.com{1.2.6.7}
Each Sent out is
Important for
us!!
We analyzes
the state of your
database &
results of your
marketing
campaigns to
achieve an
operational
action plan for
improving your
deliverability
11. Random Success Story (Serviced Model)
Campaign resulted in delivery rate of 97.49%
Had 15.7% open rate and 2.56% click rate
12. Random Success Story (DIY Model)
Client was unable to use the purchased list on any ESP.
Our platform was used to launch campaign to a list of 28000 contacts.
Client happy with the platform and the campaign performance;
extends subscription plan with us.
13. SMS IT
SMS Healthcare
SMS B2B
Data Intelligence
Data-Driven Marketing
Digital Marketing
Market Research
Brian Kinney | Business Development Executive
P: USA 775 589 2876 |
E: briank@strategicservices.com
701 North Green Valley Parkway,
Suite 200, Henderson, Nevada, 89074
Alan Munroe | Strategist & Tactician
P: USA 914 816 4053 | Skype tingchungfu | China QQ 1561657274
E: alan.munroe@strategicservices.com
701 North Green Valley Parkway,
Suite 200, Henderson, Nevada, 89074