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Successful Email Marketing Campaigns
    Directly from Microsoft Dynamics CRM




www.eSavvy.com.au
Leads Nurture
                                    Customer Service
Prospects Nurture




          Email Marketing Campaigns




       Demand generation
Lead Generation:
81% of marketers use email marketing
                    Source: © Marketing Sherpa Lead Generation Benchmark Survey
                    Methodology: Fielded January 2012, N=1.915
Email Marketing Solution

       Create Emails    Targeted Audience Segmentation

                        Various options of creating emails

                               Personalised Emails

                                Dynamic Content


 Test Before Sending              A/B Split Test

                                  Inbox Preview

                              Spam Assassin Check


    Distribute Emails       Subscription Preferences

                             Auto Email Campaigns


Evaluate Performance         Performance Statistics

                        Campaign Tracking and Reporting
CREATE EMAILS
Create Marketing Campaign
Link Email To Marketing Campaign

     TO TRACK RESULTS
Create Marketing List

TO SEGMENT YOUR TARGET AUDIENCE
CREATE EMAIL TEMPLATE
Option 1 - Block editor


            No HTML knowledge
            needed!
Block editor
Block editor - Result
Option 2 – Free Style Editor
Option 3 - Custom HTML Emails




Upload HTML or HTM Files

                                  Sites with free HTMl email templates:


                           TIP!
                                  100+ free templates from Campaign Monitor
                                  Free template examples from Mail Chimp
                                  Free templated from Benchmark Email
                                  FreeEmailTemplates.com
137% increase in open rate from
   personal note approach
                Marketing Sherpa Blog, November 27th, 2012
Personalised Emails
Social Sharing
Dynamic Content Based on Your Audience
Test Email Before You Send It
Test In Your Inbox
Spam Assassin Report
Inbox Preview
A/B Split Test
Distribute Emails
Add Recipients


- Marketing List/s
- Contact/s
- Account/s

Or combinations
of all
Manage Your Email Subscriptions


                              Generic Unsubscribe




                        VS.


Managed Subscriptions
Schedule When to Send Email

                                         Send Now




                        VS.
Send on a particular date and time
Trigger Auto Emails

Nurture Program



                                CRM Workflow
Evaluate Performance




        29
Email Statistics inside CRM
Click Heat Map
Detailed Email Clicks Report
CRM Dashboards – Overall Performance
Top 5 + 1 Tips of Successful Email Marketing

#1 Segment Email Campaigns

#2 Dynamically Personalise Content

#3 Manage Subscriptions, Don’t Lose Your Readers

#4 Test Before Sending

#5 Evaluate Campaigns and Try To Improve



Extra Tip: Don’t Forget about mobile devices!
If you are interested in finding out how to

 GENERATE NEW OPPORTUNITIES AND REVENUE
                           through

  SUCCESSFUL EMAIL MARKETING CAMPAIGNS


GIVE US A CALL                  SEND US AN EMAIL
 T: 1300 799 723                     sales@eSavvy.com.au


             We will be happy to help!
www.eSavvy.com.au

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Successful Email Marketing Campaigns Directly from CRM

Editor's Notes

  1. In case you have PR agency which is developing your branded HTML email templates then you can use Custom HTML editor or the Free editor In case of using the free editor you can paste the HTML email and then tune it up
  2. In case you have PR agency which is developing your branded HTML email templates then you can use Custom HTML editor or the Free editor In case of using the free editor you can paste the HTML email and then tune it up
  3. Dynamic signature from the record owner, personalised subjects
  4. Dynamic signature from the record owner, personalised subjects
  5. e.g. when targeting students with some email campaign, allow them to share the info with others
  6. Test two different templates bsaed on the chosen strategy – click through rate / open rate – manually choose, automatic set up
  7. Test two different templates bsaed on the chosen strategy – click through rate / open rate – manually choose, automatic set up
  8. After sending out email with links inside email, see which links worked most – learn more about your customers’ / prospects interest
  9. After sending out email with links inside email, see which links worked most – learn more about your customers’ / prospects interest