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Regional magazines 
Front cover
Bold master head but colour 
blends in with the background. 
Also goes over the image showing 
importance 
“Brighton” in a different 
colour so it stands out. 
Date and issue number 
Colour scheme- uses a lot of 
grey and white with a little bit of 
peach in her top and text. 
Text neatly lined up on 
left hand side. 
Studio shot photo of a 
stereotypical women. 
Direct mode of 
address-use and 
gratification theory. 
Photo in black and 
white other than 
peach top and the 
photo is a mid-shot. 
Heavy make-up and 
big hair connotes 
fashion throughout 
the magazine. 
Text in caps lock makes it 
more eye catching 
Using the peach font will 
attract more females as 
stereotypically it is a girls 
colour. 
The page is layed out so 
you start at the top and 
read down- narrative 
conventions
Bold master head at the 
top of the page goes over 
the image showing 
importance 
Colour scheme- uses a 
lot of grey and white 
with use of purple to 
make the magazine eye 
catching. 
Email address so people 
know where to look for 
more information. 
Using the purple font will 
attract more females as 
stereotypically it’s a girls 
colour. 
Studio shot photo 
Direct mode of address-uses 
and gratification theory. 
The two people match in the 
photo- Both wearing purple, 
dark hair, light skin. The photo 
is a mid-shot 
Text in caps lock makes 
it more eye catching 
List of things that feature in the 
magazine making you want to 
read about them. 
Different fonts makes it 
more appealing 
The page is layed out 
so you start at the top 
and read down-narrative 
conventions
Bold master head on 
the left hand side. 
Barcode and price. 
Date and issue 
number. 
Direct mode of address 
(uses and gratification 
theory) and a studio shot 
mid-shot photo of a 
celebrity trying to use this 
to sell more magazines. 
Colour scheme-mainly 
red black and 
white making the 
magazine eye 
catching. 
Using words like 
“special” and “plus” 
makes it more 
appealing to buy- using 
“buzz words” 
Having a black 
background makes 
everything else stand 
out. 
Makes you want to 
buy the magazine by 
Different fonts and the word “free” 
colours make the 
magazine more 
interesting. 
More pictures makes it 
more interesting. 
The word “your” makes it more direct 
to the person buying it. 
Barthes enigma code- as 
you want to know more 
information from what it 
written on the front page. 
“free guide” making 
want to buy it to get 
the guide-hermeneutic 
codes
Muscle man will attract females 
to buy the magazine, but the 
sport side of it will attract males 
as it connotes that sport will be 
inside. 
Barcode 
Using words like “plus” and “special” makes 
it more appealing to buy- using “buzz words” 
It is a full body shot but 
the body is fowled in so it 
fits on the magazine nicely. 
The master head is always the 
same every issue making it easy 
to recognise. 
Date and email, so people 
know where to go for more 
information. 
Colour scheme- many 
colours in the background 
but using yellow and white 
font makes it stand out. 
Using different fonts, 
colours and boldness 
makes the magazine eye 
catching. 
Putting a question mark 
like your asking a question 
is more direct to the 
reader. 
Barthes enigma code- as you want to 
know more information from what it 
written on the front page.
Bold master head 
makes the magazine 
stand out. 
Colour scheme- red black 
and white, by putting black 
and white with red it 
makes the magazine stand 
out. 
The picture is an 
extreme close up of a 
lady's lips and bottom 
face. 
Number of issue on 
magazine. 
Putting the word “win” 
makes people want to buy 
the magazine. 
Using famous names 
attracts people to 
buy the magazine. 
Using the word “free” 
makes people want to 
buy the magazine. 
“exclusive” makes you 
think its only in this 
magazine. 
Using different fonts 
and boldness makes 
the magazine more eye 
catching. 
Date of 
magazine 
List of things that feature in 
the magazine will attract 
people to buy it. 
Barthes enigma code- as you want 
to know more information from 
what it written on the front page.
Bold master head, makes the 
title stand out, so it is clear 
what it is called. 
Mid-shot of the lady who 
is a celebrity so using her 
to sell more magazines. 
Direct mode of address-uses 
and gratification 
theory. 
Studio shot photo. 
Barcode and price. 
Using words like “win” 
make you want to buy 
the magazine. 
Celebrities name in a 
different colour making 
it stand out because it 
will encourage people 
to buy the magazine. 
Use of cover lines on 
the left hand side. 
Colour scheme- the 
background has many 
colours but the text uses 
lots of white, pink and 
black so it stands out 
against the background. 
Barthes enigma code- as you want to know 
more information from what it written on the 
front page.
Barcode and price 
Bold master head, the 
white text stands out on 
the blue background 
making it very eye 
catching. 
Using different, fonts, 
size and colour makes 
the text stand out. 
The picture is of nature 
and looks like it has been 
taken by a photographer. 
Using another picture 
makes it more eye 
catching. 
List of things inside the 
magazine make it more 
appealing. 
Date and email under 
title. 
Colour scheme-mostly 
blue and 
green background 
with white and green 
text so it all matches. 
The magazine looks 
sophisticated 
aiming it at a older 
audience.
Codes and convention for front cover. 
• All magazines have there header at the top of the page and all put “time out” 
have it in the centre. 
• All of the magazines had a colour scheme that they would stick to, most used 
2 or 3 main colours for there magazine. 
• Most front pages use buzz words like “exclusive”, “free” and “plus” and would 
only tell you a little bit of information so you would want to read more inside- 
(Barthes enigma code) 
• If they had a person on the front page (which all but one did) they used a mid-shot 
with direct mode of address and studio shot photos which helped build a 
personal relationship with the model (uses and gratification theory) 
• On all the magazines the text was neatly lined up and they normally used 
different font sizes and colours to make the magazine look more eye catching. 
• Most had the barcode and the price of the magazine on the front cover, 
normally in the lower corner. 
• They all have issue number and date on the magazine in a small font. 
• The page is layed out so you start at the top and read down- narrative 
conventions 
• Lots use hermeneutics codes so you will want to read on and find out more 
information.
From looking at the magazines I wish 
to carry forward... 
• A colour scheme with 2 or 3 main colours as this makes the magazine look 
smart and together. 
• The use of words like “plus” “special” and “free” because it makes people 
want to buy the magazine more. 
• I will also have a barcode, issue number and date on the magazine 
because this makes it look like a real magazine. 
• I will use different text fonts and size to make different bits of the 
magazine more eye catching. 
• I will have my header at the top of the magazine and use a bold font to 
make sure it is clear and eye catching. 
• I will also use a mid-shot of a person on the front of my magazine which I 
will take in a studio and use direct mode of address because this attracts 
people to the magazine.

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Codes and conventions of regional magazines

  • 2. Bold master head but colour blends in with the background. Also goes over the image showing importance “Brighton” in a different colour so it stands out. Date and issue number Colour scheme- uses a lot of grey and white with a little bit of peach in her top and text. Text neatly lined up on left hand side. Studio shot photo of a stereotypical women. Direct mode of address-use and gratification theory. Photo in black and white other than peach top and the photo is a mid-shot. Heavy make-up and big hair connotes fashion throughout the magazine. Text in caps lock makes it more eye catching Using the peach font will attract more females as stereotypically it is a girls colour. The page is layed out so you start at the top and read down- narrative conventions
  • 3. Bold master head at the top of the page goes over the image showing importance Colour scheme- uses a lot of grey and white with use of purple to make the magazine eye catching. Email address so people know where to look for more information. Using the purple font will attract more females as stereotypically it’s a girls colour. Studio shot photo Direct mode of address-uses and gratification theory. The two people match in the photo- Both wearing purple, dark hair, light skin. The photo is a mid-shot Text in caps lock makes it more eye catching List of things that feature in the magazine making you want to read about them. Different fonts makes it more appealing The page is layed out so you start at the top and read down-narrative conventions
  • 4. Bold master head on the left hand side. Barcode and price. Date and issue number. Direct mode of address (uses and gratification theory) and a studio shot mid-shot photo of a celebrity trying to use this to sell more magazines. Colour scheme-mainly red black and white making the magazine eye catching. Using words like “special” and “plus” makes it more appealing to buy- using “buzz words” Having a black background makes everything else stand out. Makes you want to buy the magazine by Different fonts and the word “free” colours make the magazine more interesting. More pictures makes it more interesting. The word “your” makes it more direct to the person buying it. Barthes enigma code- as you want to know more information from what it written on the front page. “free guide” making want to buy it to get the guide-hermeneutic codes
  • 5. Muscle man will attract females to buy the magazine, but the sport side of it will attract males as it connotes that sport will be inside. Barcode Using words like “plus” and “special” makes it more appealing to buy- using “buzz words” It is a full body shot but the body is fowled in so it fits on the magazine nicely. The master head is always the same every issue making it easy to recognise. Date and email, so people know where to go for more information. Colour scheme- many colours in the background but using yellow and white font makes it stand out. Using different fonts, colours and boldness makes the magazine eye catching. Putting a question mark like your asking a question is more direct to the reader. Barthes enigma code- as you want to know more information from what it written on the front page.
  • 6. Bold master head makes the magazine stand out. Colour scheme- red black and white, by putting black and white with red it makes the magazine stand out. The picture is an extreme close up of a lady's lips and bottom face. Number of issue on magazine. Putting the word “win” makes people want to buy the magazine. Using famous names attracts people to buy the magazine. Using the word “free” makes people want to buy the magazine. “exclusive” makes you think its only in this magazine. Using different fonts and boldness makes the magazine more eye catching. Date of magazine List of things that feature in the magazine will attract people to buy it. Barthes enigma code- as you want to know more information from what it written on the front page.
  • 7. Bold master head, makes the title stand out, so it is clear what it is called. Mid-shot of the lady who is a celebrity so using her to sell more magazines. Direct mode of address-uses and gratification theory. Studio shot photo. Barcode and price. Using words like “win” make you want to buy the magazine. Celebrities name in a different colour making it stand out because it will encourage people to buy the magazine. Use of cover lines on the left hand side. Colour scheme- the background has many colours but the text uses lots of white, pink and black so it stands out against the background. Barthes enigma code- as you want to know more information from what it written on the front page.
  • 8. Barcode and price Bold master head, the white text stands out on the blue background making it very eye catching. Using different, fonts, size and colour makes the text stand out. The picture is of nature and looks like it has been taken by a photographer. Using another picture makes it more eye catching. List of things inside the magazine make it more appealing. Date and email under title. Colour scheme-mostly blue and green background with white and green text so it all matches. The magazine looks sophisticated aiming it at a older audience.
  • 9. Codes and convention for front cover. • All magazines have there header at the top of the page and all put “time out” have it in the centre. • All of the magazines had a colour scheme that they would stick to, most used 2 or 3 main colours for there magazine. • Most front pages use buzz words like “exclusive”, “free” and “plus” and would only tell you a little bit of information so you would want to read more inside- (Barthes enigma code) • If they had a person on the front page (which all but one did) they used a mid-shot with direct mode of address and studio shot photos which helped build a personal relationship with the model (uses and gratification theory) • On all the magazines the text was neatly lined up and they normally used different font sizes and colours to make the magazine look more eye catching. • Most had the barcode and the price of the magazine on the front cover, normally in the lower corner. • They all have issue number and date on the magazine in a small font. • The page is layed out so you start at the top and read down- narrative conventions • Lots use hermeneutics codes so you will want to read on and find out more information.
  • 10. From looking at the magazines I wish to carry forward... • A colour scheme with 2 or 3 main colours as this makes the magazine look smart and together. • The use of words like “plus” “special” and “free” because it makes people want to buy the magazine more. • I will also have a barcode, issue number and date on the magazine because this makes it look like a real magazine. • I will use different text fonts and size to make different bits of the magazine more eye catching. • I will have my header at the top of the magazine and use a bold font to make sure it is clear and eye catching. • I will also use a mid-shot of a person on the front of my magazine which I will take in a studio and use direct mode of address because this attracts people to the magazine.