media

1. SCHEDULING

2. DEFINITIONS
Inheritance: Where your programme is scheduled after a popular
programme so the audience from the previous programme may
continue to watch the channel.
Pre-Echo: Where your programme is scheduled before a popular
programme so the audience for that programme might watch yours
beforehand.
Hammocking: Where your programme is scheduled in between two
popular programmes in the hope that the audience from those
programmes won’t change the channel in between.

3. Hammockin
g Inheritan
ce
Popular
program
me
Popular
programm
e
Pre-Echo
ITV

4. Hammocki
ng
Popular
program
me
Popular
program
me
InheritancePre-Echo
BBC