TOYOTA Prius Created by Abaed Ul Rehman M.com from IBMS,University of Agriculture Fsd.

2. M.COM
SECTION ,C
2013-ag-1679
UNIVERSITY OF AGRICULTURE FAISALABAD

3.  Firstly I would thank to Allah for giving
us the opportunity and the resources to
be able to do something productive in
our lives…
 Than our sincere teacher SIR UMAIR who
provide the way to build up our
confidence level by presentations…

5.  Toyota is 3rd largest automotive manufacturer
 Toyota Motor Corporation is headquartered in Toyota
City, Aichi, Japan
 Toyota has annual sales of $120 Billion
 Produces ~5.5 million vehicles per year
 From 56 manufacturing plants in
the world
 Direct Employees ~200,000 people.
Headquarter of Toyota City, Aichi-Japan

6.  Established in 1937 as a motor company.
 Launched first car (SA Model) in 1947.
 “Toyota Production System” formed in 1950 properly.
 In 1972, cumulative production >10M units

8. • First generation Toyota Prius Hybrid
• Introduced in 2001
“The hottest car I’ve ever seen” (Toyota U.S.A President)

9. • Second generation Toyota Prius Hybrid
• Introduced in 2004
• Redesigned and improved
• Came in 7 colors, roomy interior, touch screen monitor and
increased fuel efficiency

10. What is special about
the Toyota hybrid car?
Combination of gas engine and electric motor
Prius has 40% market share in America
Silent car
Economical drive ,environment
friend ,4 Air bags.
Cruisetronic

11. Cruisetronic

12. 4 Air bags

13. 1. STARTING
2. NORMAL RUNNING
3. FULL ACCELERATION
4. DECELERATION/BRAKING
5. STOPPING

14. Marketing strategy

15. Toyota Prius 4P
PRODUCT
Diversity option for the
consumers
It has gasoline engine
Its environmental
friendliness and energy-
saving
Prius also offer various
colors and several
optional

16. Toyota Prius 4P
PRICE
In Pakistan
New prius
Rs.45,00,000
Re conditioned 16 to
30,00,000

17. Toyota Prius 4P
PLACE
Available easily in the
showrooms..
As well as on the
Internet Like olx…

18. Toyota Prius 4P
PROMOTION
By reconditions..
By educating consumer
about the Prius
Spent more that 40$
million spread over
media

19. How might Toyota improve its
strategy?
Continue to improve fuel efficiency and
maintain a leading position in technology
industry
Expand into the new markets

20. Thanks for
your attention!