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
 The company was founded in 1933 by Kiichiro Toyoda
as a spin off from his father's company Toyota
industries to create automobiles. It created its first
product Type an engine in 1934 and its first passenger
car in 1936.
History

 Toyota seeks to create a more prosperous society
through automotive manufacturing by involving all
stakeholders.
 Delight our customers through innovative products, by
utilising advanced technologies and services.
Vision
 Practice ethics and transparency in all our business
operations.
 Touch the heart of our customers by providing products
and services of superior quality at a competitive price.
 Cultivate a lean and flexible business model throughout
the value chain by continuous improvement.
 Lead the Toyota global operations for the emerging
mass market.
 Create a challenging workplace which promotes sense of
pride, ownership, mutual trust and teamwork.
 Create an eco-friendly company in harmony with nature
and society.
Mission

Location of
Factor
TYPE OF FACTOR
Favorable Unfavorable
Internal Strengths
 Strong financial performance
 Brand image
 Strong performance in Asia region
 Research and development activities
 Toyota production system
Weaknesses
 Poor profitability of ‘financial services’
segment
 Expenses related to post retirement benefits
for employees
External Opportunities
 Increasing demand for hybrid electric vehicles
 Opportunities in Asian market
 New models
Threats
 Economic slowdown
 Competition in the global automotive market
 Tightening emission standards
 Appreciating Japanese Yen against US Dollar
SWOT ANALYSIS

How is Toyota doing currently!

 Ford Motor Company
 General Motors Company
 Honda Motor Co., Ltd.
Competitors

Innovation
Whether it be alternative energy sources,
interconnected traffic & safety systems, human
assisting robots or new modes of personal
transport, Toyota is constantly focused on
developing for the future.

Toyota's Hovering Car
Toyota is developing a future airborne car. A
media report quoted Hiroyoshi Yoshiki, managing
officer at Toyota Motor Corporation, as saying the
company has been toying with the idea of flying
cars.

• Road transport is responsible for about 20% of
all CO2 emissions, with passenger cars
contributing about 12 per cent of this figure.
• Carbon dioxide causes global warming which we
all know is a serious issue these days.
• Also it is seen the reserves of petrol and diesel
will run out shortly and these resources shall not
be available for our future use thus we should use
them judiciously.
Need For Innovation

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Toyota

  • 2.   The company was founded in 1933 by Kiichiro Toyoda as a spin off from his father's company Toyota industries to create automobiles. It created its first product Type an engine in 1934 and its first passenger car in 1936. History
  • 3.   Toyota seeks to create a more prosperous society through automotive manufacturing by involving all stakeholders.  Delight our customers through innovative products, by utilising advanced technologies and services. Vision
  • 4.  Practice ethics and transparency in all our business operations.  Touch the heart of our customers by providing products and services of superior quality at a competitive price.  Cultivate a lean and flexible business model throughout the value chain by continuous improvement.  Lead the Toyota global operations for the emerging mass market.  Create a challenging workplace which promotes sense of pride, ownership, mutual trust and teamwork.  Create an eco-friendly company in harmony with nature and society. Mission
  • 5.  Location of Factor TYPE OF FACTOR Favorable Unfavorable Internal Strengths  Strong financial performance  Brand image  Strong performance in Asia region  Research and development activities  Toyota production system Weaknesses  Poor profitability of ‘financial services’ segment  Expenses related to post retirement benefits for employees External Opportunities  Increasing demand for hybrid electric vehicles  Opportunities in Asian market  New models Threats  Economic slowdown  Competition in the global automotive market  Tightening emission standards  Appreciating Japanese Yen against US Dollar SWOT ANALYSIS
  • 6.  How is Toyota doing currently!
  • 7.   Ford Motor Company  General Motors Company  Honda Motor Co., Ltd. Competitors
  • 8.  Innovation Whether it be alternative energy sources, interconnected traffic & safety systems, human assisting robots or new modes of personal transport, Toyota is constantly focused on developing for the future.
  • 9.  Toyota's Hovering Car Toyota is developing a future airborne car. A media report quoted Hiroyoshi Yoshiki, managing officer at Toyota Motor Corporation, as saying the company has been toying with the idea of flying cars.
  • 10.  • Road transport is responsible for about 20% of all CO2 emissions, with passenger cars contributing about 12 per cent of this figure. • Carbon dioxide causes global warming which we all know is a serious issue these days. • Also it is seen the reserves of petrol and diesel will run out shortly and these resources shall not be available for our future use thus we should use them judiciously. Need For Innovation