2.
The company was founded in 1933 by Kiichiro Toyoda
as a spin off from his father's company Toyota
industries to create automobiles. It created its first
product Type an engine in 1934 and its first passenger
car in 1936.
History
3.
Toyota seeks to create a more prosperous society
through automotive manufacturing by involving all
stakeholders.
Delight our customers through innovative products, by
utilising advanced technologies and services.
Vision
4. Practice ethics and transparency in all our business
operations.
Touch the heart of our customers by providing products
and services of superior quality at a competitive price.
Cultivate a lean and flexible business model throughout
the value chain by continuous improvement.
Lead the Toyota global operations for the emerging
mass market.
Create a challenging workplace which promotes sense of
pride, ownership, mutual trust and teamwork.
Create an eco-friendly company in harmony with nature
and society.
Mission
5.
Location of
Factor
TYPE OF FACTOR
Favorable Unfavorable
Internal Strengths
Strong financial performance
Brand image
Strong performance in Asia region
Research and development activities
Toyota production system
Weaknesses
Poor profitability of ‘financial services’
segment
Expenses related to post retirement benefits
for employees
External Opportunities
Increasing demand for hybrid electric vehicles
Opportunities in Asian market
New models
Threats
Economic slowdown
Competition in the global automotive market
Tightening emission standards
Appreciating Japanese Yen against US Dollar
SWOT ANALYSIS
7.
Ford Motor Company
General Motors Company
Honda Motor Co., Ltd.
Competitors
8.
Innovation
Whether it be alternative energy sources,
interconnected traffic & safety systems, human
assisting robots or new modes of personal
transport, Toyota is constantly focused on
developing for the future.
9.
Toyota's Hovering Car
Toyota is developing a future airborne car. A
media report quoted Hiroyoshi Yoshiki, managing
officer at Toyota Motor Corporation, as saying the
company has been toying with the idea of flying
cars.
10.
• Road transport is responsible for about 20% of
all CO2 emissions, with passenger cars
contributing about 12 per cent of this figure.
• Carbon dioxide causes global warming which we
all know is a serious issue these days.
• Also it is seen the reserves of petrol and diesel
will run out shortly and these resources shall not
be available for our future use thus we should use
them judiciously.
Need For Innovation