Digital marketing is basically applying all marketing techniques to digital channels. Different sources can be used to promote services and products like SMS, search engines, email, websites, social media and mobile devices. The digital nature of this marketing method makes it a cost-effective means of promoting one’s business. http://www.createmywebsite.ca/designing

1. • Digital marketing is the marketing of
products or services using digital
technologies, mainly on the Internet,
but also including mobile phones,
display advertising, and any
other digital medium.

2. DIGITAL MARKETING
WEBSITE
S
SOCIAL
MEDIA
MOBILE
APPS
EMAIL
MARKETI
NG
SEARCH
ENGINE

3. • SEO stands for “search engine optimization.” It is the process of getting
traffic from the “free,” “organic,” “editorial” or “natural” search results on
search engines.
SEO
ON
PAGE
SEO
OFF
PAGE
SEO

4. • On page optimization (AKA on-page SEO) refers to all measures that can
be taken directly within the website in order to improve its position in the
search rankings. Examples of this include measures to optimize the
content or improve the meta description and title tags
ON PAGE
TECHNIQUES
PAGE
TITLES
META
DISCRIP
TION
META
TAG
URL
STRUCT
URE
BODY
TAGS
KEYWO
RD
DENSIT
Y
INTERN
AL
LINKIN
G
IMAGE
SEO

5. Off page SEO refers to techniques that can be used to improve the position of a
web site in the search engine results page (SERPs). Many people associate off-
page SEOwith link building but it is not only.
1.SOCIAL NETWORKING SITES 9. LINK BAITING
2.BLOGGING 10. PHOTO SHARING
3.BLOG MARKETING 11. VIDEO MARKETING
4.FOURM MARKETING 12. BUSINESS REVIEWS
5.SEARCH ENGINE SUMISSION 13. LOCAL LISTING
6.SEARCH ENGINE SUMISSION 14. ARTICLE SUMISSION
7.DIRECTORY SUMISSION 15. ANSWER QUESTION
8.SOCIAL BOOKMARKING

6. • Techniques and strategies for promoting
awareness of a brand, publication, product,
etc., on social media, especially by
encouraging the sharing of content that
attracts people to a particular website.
"social media optimization is a tried and
trusted technique to advertise a website's
services"

7. • Pay-per-click (PPC), also known as cost per click (CPC), is an internet
advertising model used to direct traffic to websites, in which an advertiser
pays a publisher (typically a website owner or a network of websites) when
the ad is clicked. ... However, websites can offer PPC ads.