digital marketing ppt 2018 | best ppt to learn | detailed knowledge of digital marketing ppt

1. DIGITAL MARKETING
Presented
by
BHAVYA
Roll No. 1610981512
Under the supervision of
Mr. SHIV DHIMAN
BUSINESS ANALYST
http://emetechnologies.com/
Department of Computer Applications

2. Digital Marketing is marketing technique
that makes use of electronic devices like
desktops,laptops,phones and tabs. We
focus on various internet medium for
digital marketing.
or
Promotion of product/services with the
help of digital devices and internet.
WHAT DIGITAL MARKETING IS?

3. Digital Marketing Mediums
Search
Engines Websites
Social
Media
Mobile
Apps
Email analytics
TYPES OF DIGITAL MARKETING

4. Factor (Targeting Method) Traditional Digital
Reach Limited to Area Global
Target Audience Not Specific Very Specific
Price Very Expensive Not Expensive
Engagement zero Very high
ROI (Return Over Investment) Not Guaranteed Guaranteed

5. Reach large audience
Target the right audience
Cost effective
High return over investment
Scale the business very fast

6. SEARCH ENGINE OPTIMIZATION
• SEO is a process to achieve top ranks on
organic search results (free results)
• Search Engine rankings are achieved by
following and implementing various tactics in
site
•The major search engines to target
•Google
•Bing
SEARCH ENGINE OPTIMIZATION

7. TYPES OF SEO
• There are mainly two types of seo:-
• ON PAGE SEO
• OFF PAGE SEO
1.On page SEO :- Which is doneon the website
through keyword,meta tags,tml heading tags
etc.
2.Off page SEO :- Which is done by link
building,scial media,blogging,content sharing
etc.

8. Business page

9. Business page

10. CONTENT WRITING

11. PANDA’S ALGORITHM
Google Panda is a change to Google's search
results ranking algorithm that was first
released in February 2011. The change aimed
to lower the rank of "low-quality sites" or
"thin sites", in particular "content farms", and
return higher-quality sites near the top of the
search results.

12. PLAGIARISM CHECKER

13. PLAGIARISM CHECKER

14. ADD POSTING

15. ADD POSTING

16. ADD POSTING

17. blogging

18. ALEXA RANKING

19. ALEXA RANKING OF OUR COMPANY

20. GOOGLE ANALYTICS
• Google Analytics is a freemium web analytics
service offered by Google that tracks and
reports website traffic. Google launched the
service in November 2005 . Google Analytics is
now the most widely used web analytics
service on the Internet.

21. GOOGLE ANALYTICS

22. WEB MASTER TOOL
• Google Webmaster Tools is a a Google service
that allows you to analyze several features of
your web sites, e.g. with the idea to do some
search engine optimization (SEO). You can find
out for example:
• which keywords are used to find your pages
and how well these pages show up in a google
search
• Top web pages found
• Crawl statistics

23. WEB MASTER TOL

24. WEB MASTER TOOL

25. WEB MASTER TOOL

26. EMAIL MARKETING

27. EMAIL MARKETING

28. Social media marketing
 Generating the visitors and increasing the
brand awareness using Social Networks
Facebook InstaGram
Google + Youtube
Twitter Linkedin

29. THANK YOU