SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance, and link popularity so its pages can become easily findable.....

1. WHAT IS SEO IN
DIGITAL MARKETING
BASIC OF SEO & ITS TYPES
MEGATASK TECHNOLOGIES
Presented by Irfan

2. INTRODUCTION
BASIC OF SEO
SEARCH ENGINE
OPTIMIZATION
SEO means Search Engine Optimization and is the process used to optimize a website's technical
configuration, content relevance, and link popularity so its pages can become easily findable,
more relevant, and popular towards user search queries, and as a consequence, search engines
rank them better.
Good SEO involves many different activities, such as:
Identifying relevant keywords with good search traffic potential
Creating high-quality, useful content and optimizing it for search engines and for users
Including relevant links from high-quality sites
Measuring the results
These days, SEO is considered an essential marketing activity.

3. TYPES OF SEO
ON- PAGE SEO TECHNICAL
SEO
On-Page Optimization is the process of ensuring the
content on your site is relevant and provides a great user
experience. It includes targeting the right keywords
within your content and can be done through a content
management system. Common examples of content
management systems include WordPress, Wix, Drupal,
Joomla, Magento, Shopify, and Expression Engine.
OFF - PAGE SEO
Off-Page Optimization is the process of enhancing your
site’s search engine rankings through activities outside
of the site. This is largely driven by backlinks, which
help to build the site’s reputation.
Technical Optimization is the process of
completing activities on your site that
are designed to improve SEO but are not
related to content. It often happens
behind the scenes.
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YOU
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