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Search Engine
Marketing (SEM)
Stats for 2014
2
« Search Marketing
increases your site's visibility
and grows your sales. »
Ya-graphic
#1 position in Google gets
the best Click-Through Rate
(CTR)
“The #1 Organic Listing still captures the most click activity (32.8%),
regardless of what new elements are presented.”
Today businesses that are positioned lower on the Google SERPs – from
a desktop -, especially positions 2-4, get more clicks than in 2005.
3
What about Mobile Search?
In Mobile Search Click-Through Rate (CTR) of the first position is 27.7%. It drops
considerably from the second position with a Click-Through Rate of 9.2%! It is
better to be in the #1 position in the mobile results pages.
4
Organic Search Drives
51% Of Traffic
The Organic Search was the largest web traffic source for websites in these
sectors: Business Services, Hospitality, Technology/Internet, Media &
Entertainment, Retail.
Organic Search (51%)
Display, Email, referrers (34%)
Paid Search(10%)
Social (5%)
5
SEM: The most effective
acquisition channel for 85% of
retailers
85% of retailers surveyed said the Search Marketing - SEA and SEO - was the
most effective customer acquisition tactic.
Search Engine Marketing: SEO, SEA, PPC,
mobile search (85%)
Organic traffic (41%)
Affiliate programs (40%)
Remarketing/retargeting of shoppers in
online ads (29%)
Direct email: mailings and in-catalog
marketing (15%)
Sweepstakes (10%)
6
Search Engine: The primary tool
of the travel researcher
60% of Leisure Travelers and 55% of Business Travelers always start their travel
planning with a search engine. 57% of Leisure Travelers and 64% of Business
Travelers start their travel booking and shopping process with Search.
Leisure
Travelers
(60%)
Business
Travelers
(55%)
7
What is SEO?
Definition: SEO is an acronym for “Search Engine Optimization”. This is the
process of increasing a website’s visibility in search engine’s organic results
through optimizing all pages with the keywords phrases people are likely to
search for.
8
What is SEA?
Definition: SEA is an acronym for “Search Engine Advertising”. This is a
method of placing online advertisements on search engines web pages
that show results when specific keywords are typed.
9
What is SEM?
Definition: SEM is an acronym for “Search Engine Marketing”. SEM represents
two areas: SEO and SEA.
10
Source
1. Mediative - Page 2
2. seoClarity - Page 3
3. BrightEdge - Page 4
4. Shop.org - Page 5
5. Forrester Research - Page 5
6. Google Travel Study - Page 6
11
Ya-graphic.com
Digital Marketing | International SEO, SEA, Social Media
E-mail. contact@ya-graphic.com
Mobile. +33(0)6.52.64.70.04
Twitter. https://twitter.com/yagraphic
Facebook. https://www.facebook.com/yagraphic
SIRET. 512.601.105.00020
12

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Search Engine Marketing (SEM) Stats for 2014

  • 2. 2 « Search Marketing increases your site's visibility and grows your sales. » Ya-graphic
  • 3. #1 position in Google gets the best Click-Through Rate (CTR) “The #1 Organic Listing still captures the most click activity (32.8%), regardless of what new elements are presented.” Today businesses that are positioned lower on the Google SERPs – from a desktop -, especially positions 2-4, get more clicks than in 2005. 3
  • 4. What about Mobile Search? In Mobile Search Click-Through Rate (CTR) of the first position is 27.7%. It drops considerably from the second position with a Click-Through Rate of 9.2%! It is better to be in the #1 position in the mobile results pages. 4
  • 5. Organic Search Drives 51% Of Traffic The Organic Search was the largest web traffic source for websites in these sectors: Business Services, Hospitality, Technology/Internet, Media & Entertainment, Retail. Organic Search (51%) Display, Email, referrers (34%) Paid Search(10%) Social (5%) 5
  • 6. SEM: The most effective acquisition channel for 85% of retailers 85% of retailers surveyed said the Search Marketing - SEA and SEO - was the most effective customer acquisition tactic. Search Engine Marketing: SEO, SEA, PPC, mobile search (85%) Organic traffic (41%) Affiliate programs (40%) Remarketing/retargeting of shoppers in online ads (29%) Direct email: mailings and in-catalog marketing (15%) Sweepstakes (10%) 6
  • 7. Search Engine: The primary tool of the travel researcher 60% of Leisure Travelers and 55% of Business Travelers always start their travel planning with a search engine. 57% of Leisure Travelers and 64% of Business Travelers start their travel booking and shopping process with Search. Leisure Travelers (60%) Business Travelers (55%) 7
  • 8. What is SEO? Definition: SEO is an acronym for “Search Engine Optimization”. This is the process of increasing a website’s visibility in search engine’s organic results through optimizing all pages with the keywords phrases people are likely to search for. 8
  • 9. What is SEA? Definition: SEA is an acronym for “Search Engine Advertising”. This is a method of placing online advertisements on search engines web pages that show results when specific keywords are typed. 9
  • 10. What is SEM? Definition: SEM is an acronym for “Search Engine Marketing”. SEM represents two areas: SEO and SEA. 10
  • 11. Source 1. Mediative - Page 2 2. seoClarity - Page 3 3. BrightEdge - Page 4 4. Shop.org - Page 5 5. Forrester Research - Page 5 6. Google Travel Study - Page 6 11
  • 12. Ya-graphic.com Digital Marketing | International SEO, SEA, Social Media E-mail. contact@ya-graphic.com Mobile. +33(0)6.52.64.70.04 Twitter. https://twitter.com/yagraphic Facebook. https://www.facebook.com/yagraphic SIRET. 512.601.105.00020 12