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Search Engine Marketing (SEM) Stats for 2014


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Here are some statistics to show you the importance of Search Marketing (Advertising) in 2015. These stats come from various sources including Google.

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Search Engine Marketing (SEM) Stats for 2014

  1. 1. Search Engine Marketing (SEM) Stats for 2014
  2. 2. 2 « Search Marketing increases your site's visibility and grows your sales. » Ya-graphic
  3. 3. #1 position in Google gets the best Click-Through Rate (CTR) “The #1 Organic Listing still captures the most click activity (32.8%), regardless of what new elements are presented.” Today businesses that are positioned lower on the Google SERPs – from a desktop -, especially positions 2-4, get more clicks than in 2005. 3
  4. 4. What about Mobile Search? In Mobile Search Click-Through Rate (CTR) of the first position is 27.7%. It drops considerably from the second position with a Click-Through Rate of 9.2%! It is better to be in the #1 position in the mobile results pages. 4
  5. 5. Organic Search Drives 51% Of Traffic The Organic Search was the largest web traffic source for websites in these sectors: Business Services, Hospitality, Technology/Internet, Media & Entertainment, Retail. Organic Search (51%) Display, Email, referrers (34%) Paid Search(10%) Social (5%) 5
  6. 6. SEM: The most effective acquisition channel for 85% of retailers 85% of retailers surveyed said the Search Marketing - SEA and SEO - was the most effective customer acquisition tactic. Search Engine Marketing: SEO, SEA, PPC, mobile search (85%) Organic traffic (41%) Affiliate programs (40%) Remarketing/retargeting of shoppers in online ads (29%) Direct email: mailings and in-catalog marketing (15%) Sweepstakes (10%) 6
  7. 7. Search Engine: The primary tool of the travel researcher 60% of Leisure Travelers and 55% of Business Travelers always start their travel planning with a search engine. 57% of Leisure Travelers and 64% of Business Travelers start their travel booking and shopping process with Search. Leisure Travelers (60%) Business Travelers (55%) 7
  8. 8. What is SEO? Definition: SEO is an acronym for “Search Engine Optimization”. This is the process of increasing a website’s visibility in search engine’s organic results through optimizing all pages with the keywords phrases people are likely to search for. 8
  9. 9. What is SEA? Definition: SEA is an acronym for “Search Engine Advertising”. This is a method of placing online advertisements on search engines web pages that show results when specific keywords are typed. 9
  10. 10. What is SEM? Definition: SEM is an acronym for “Search Engine Marketing”. SEM represents two areas: SEO and SEA. 10
  11. 11. Source 1. Mediative - Page 2 2. seoClarity - Page 3 3. BrightEdge - Page 4 4. - Page 5 5. Forrester Research - Page 5 6. Google Travel Study - Page 6 11
  12. 12. Digital Marketing | International SEO, SEA, Social Media E-mail. Mobile. +33(0) Twitter. Facebook. SIRET. 512.601.105.00020 12