What is digital marketing and topics of digital marketing

1. What Is Digital Marking
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertisement, and any other digital medium. Digital marketing encompasses
all marketing efforts that use an electronic device or the internet. Businesses
leverage digital channels such as search engines, social media, email, and their
websites to connect with current and prospective customers.

2. Top 4 topics in the Digital marketing.
1. SEO
2. Graphic design
3. Social Media
4. Website creation and planning

3. How Search engine works
• A search engine makes this index using a program called a 'web
crawler'. ... Some websites stop web crawlers from visiting them.
These pages will be left out of the index, along with pages that no-
one links to. The information that the web crawler puts together is
then used by search engines.

4. What is SEO
• Search engine optimization (SEO) is the process of affecting the
online visibility of a website or a webpage in a web search engine's
unpaid results—often referred to as "natural", "organic", or "earned"
results. In general, the earlier (or higher ranked on the search results
page), and more frequently a website appears in the search results
list, the more visitors it will receive from the search engine's users;
these visitors can then be converted into customers.

5. Black hat SEO
• In search engine optimization (SEO) terminology, black hat SEO refers
to the use of aggressive SEO strategies, techniques and tactics that
focus only on search engines and not a human audience, and usually
does not obey search engines guidelines.

6. White hat SEO
• In search engine optimization (SEO) terminology,white hat SEO refers
to the usage of optimization strategies, techniques and tactics that
focus on a human audience opposed to search engines and
completely follows search engine rules and policies.