1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Distance
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My products purpose is to entertain people by listening to the music on the CD, it other purpose is
also to advertise the new songs on the album, think I will do this by making the CD cover stand out
and be unique to other similar products.
Genre:
What sort of product is it
Tropical house music genre – my products fits in with the tropical house music genre because it
uses house, and tropical music on the cd. A few artist who create tropical music and who I have
included in the music list on my cd are disclosure and Odeszi. I will illustrate this by including some
palm trees or other tropical elements to my album cover.
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
My products purpose is to advertise the new album and also to entertain people with the unique
CD cover.
In my product I will include a lot of information such as a copyright statement and information on
my album. Some examples of songs which I will include on the CD are Friends-khwezi, come alive
– Amy Thomas and Cyink, Enough – Jubare.
I will use the same design on my t-shirt and hoodie as I will use for my album cover. I will design
my t-shirt and hoodie on a website called red bubble which make my products available to my
audience. I will also include information on my poster such as ratings reviews, what the company’s
actually said about my CD and a small screenshot of my final album.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
– I will choose to use a very simple idea, similar to one, which I have used in my
experiments. This is because I think that a very simple idea such as show in my
process will match perfectly with a house/hip hop album cover.
– I will also choose to edit in unusual shaped objects, which I can then change the
blending options for the layer to make the shapes see through with a different
contrast to normal.
– I will also have to make sure that I stick to my planned schedule which will allow
me to complete all my work to the necessary dead lines ad keep all my work to a
very high standard.
– From my quantitative survey I found that house and hip-hop were the most
popular genres of music, so that is why I have chosen to complete my final album
with the overall genre of house and genre
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
• The age range for my final major project will be 15+ which was suggested in my survey,
my work will appeal to this audience because people aged below this range won’t find the
genre of music, which is going to be on my album appropriate, because some of the songs
will include explicit language.
• My products will appeal to all genders, this is because my album will appeal to both
genders because there is gender related parts to the cover or merchandise.
• I think that my work will appeal to an audience of ABC1 and C2 social status, this is
because both of these social statuses will all be able to afford the merchandise available
with the CD.
• My work will appeal to a Belonger and needs driven, this is because a Belonger will be
loyal to your Album and there for buy the merchandise which will be sold alongside the
album.
2. Proposal
2
Legal & Ethical Considerations:
Think about any offensive material you will include? No
Will you restrict younger people using/accessing it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? I will not include any offensive language
Are you using characters/names/logos of existing products/IPs? No
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
I will contact the copyrighters and make sure that I have permission to produce my album and my
other products.
I will apply by ASA codes 1. Compliance and 2. Recognition of marketing communications
because I think that my products which I design will fall under these ASA codes so I will have
comply by them.
