1. ARVINDER SINGH
Contact No.: + 91 8527903999 ~ E-Mail: arvinder2020@gmail.com
WZ-43, Lane-9, Virender Nagar, New Delhi, New Delhi-110058
SENIOR SALES & MARKETING PROFESSIONAL
Sales & Marketing ~ Business Development ~ Key Accountant Manager ~Branch Banking Operations
 A Competent Professional in BFSI with 15 years of rich experience across branch management and strategic planning
with emphasis on Corporate Sales & relationship management, Equity Sales & Customer service
 Acquired experience in interfacing with clients for rendering consultancy on financial products and managing backend
operations across assignments.
 Result oriented record of streamlining the working SOPs for enhanced operational effectiveness.
 Demonstrated proficiency in improving the cross selling targets achieved by up-selling the banking products.
Corporate Salary Relationship Leader NCR 3 Region, Yes Bank Ltd
Relationship Team Leader- Capital Market (Senior Manager) Sept’12- March’15
Corporate Salary Relationship Leader NCR- 3 Region (AVP) April’ 15 – Till Date
 Spearheaded the Corporate Salary’s Sales & Operations of NCR-3 Region i.e Cluster’s including Rajouri Garden, Punjabi
Bagh, Pitam Pura, Rohini, Karol Bagh, Bahadurgarh, Jhajjar, Kundli, Sonepat, Rai & Panipat for the distribution of Yes
Bank Salary Accounts.
 As a Account Manager ensured the retention of profitable corporate & handled the cross selling of Banking Products- Tata
Power Delhi Distribution, Relaxo Footwers , Shrilal Mahal, Footwears Click India P Ltd, Meneta Automotive P Ltd, Rajeev
Gandhi Cancer Institute, Edelweiss Group, Reliance Securities, Akums Drugs P Ltd, Edukart, All india Football Federation,
Sugal & Damani Group, Toyo Springs, DPS Dwarka & Rohni, Vodafone , L & T , Somany Ceramics , OP Jindal Global
University, Oriental Insurance Company Ltd etc .
 Achieving business objectives of region through team of Corporate Relationship Associate, Corporate Service Associate &
CASA executives for the mapped Area in terms of Value, Volume & Channel Productivity through
acquisition of Salary SA, TD, Personal Loan, Home Loan, Affordable home Loan, Loan Against Property & TPP Products i.e
MAX Life Insurance, & Bajaj General Insurance, Mutual Funds, Yes Bank Credit Cards, Yes Securities.
 Led a team of over 10 professionals across Delhi NCR-3 which involved recruitment, training and counseling of the team
members about the process/ product and professional development.
 Develop and maintain strong relationship with customers for new business pitches. Respond to the customer needs in a
timely and professional manner. Coordinate and utilize customer feedback to enhance service
 Acquisition of Key & Non Key Corporate across NCR-3 Region.
 Tied up’s for High Value Capital Market SA, PIS & POA (Margin Funding, IPO Funding, Dual POA) referral from broking
Channel like Edelweiss Securities, IIFL, Share khan Ltd, Globe Capital Market Ltd, Anand Rathi Securities, Centrum
Wealth management, Pace Securities, LKP Securities & Bonanza Wealth in capital market profile .
 Corporate engagement activities like Yes Maximum- IPL, Free Pollution check up, Aadhar Card campaign/PAN card to Eye
check up camps & caricature to increase YBL product penetration.

2. Nov’ 06 – Aug’ 12 with ICICI Securities Ltd. Online Trading Portal, Delhi as Sr. Cluster Manager
 Honored with the Spirit of Leadership Award – Service Exemplar 2012 Customer Service. (ICICI Group Award-
DNA)
 Certified Train The Trainer (TTT) from ICICI SECURITIES.
The Growth Path:
Centre Manager Nov’ 06 – Mar’ 08
Cluster Manager/Cluster Head Apr’ 08 – Mar’ 11
Sr. Cluster Manager/Sr. Cluster Head Apr’ 11 – Aug’ 12
 Spearheaded the operations of 8 branches of ICICI Direct across Delhi & for the retail distribution of financial products
and services like ICICI Direct OTA, IPO, Mutual Funds, Life Insurance, Non Life Insurance, Home Loan/ Loan against
Property, Loan against Securities, Credit Cards, Personal Loan, etc.
 Led a team of over 50 professionals which involved recruitment, training and counseling of the team members about the
process/ product and professional development.
 Maintained long term customer loyalty, securing repeat business & profitable relationship with the HNI clients through
product proposition such as Private Equity, Structured, PMS, Capro.
 Holds the distinction of establishing and managing the centers to achieve top slot PAN India in various contests like MF
SIP Drive, GI Day, LI NFO Bonanza, Fixed Deposit, ICICI Bank FPO, Non Traders Equity Customer Activation and Active
Trader Services, etc.
 Achieved the title of the Best Cluster Manager PAN India for catering the organization with New Account Acquisition, Stop
Trader Conversions several times.
 Honored with the award of the Best Cluster Manager for financial Yr 08-09, Yr 10-11, Yr 11-12 in Centre productivity in
equity revenue & overall revenue parameter.
Jul’ 01 – Nov’ 06 with Centurion Bank of Punjab, Delhi as Retail Banking – Deputy Manager
Notable Highlights:
 Played a stellar role in handling the overall operations of the branch as per the guidelines of Banking Regulation Act &
RBI.
 Spearheaded a team which was actively involved in handling the banking transactions such as salary processing, transfer
cheques and ATM operations.
 Ensured the retention of profitable customer & handled the cross selling the various products such as Mutual Funds,
Insurance, Loans, etc.
 Provided customized solutions to Bank on plugging of revenue leakage, fraud control, change in particulars
of customer pass book which was acknowledged and implemented by the bank.
ACADEMIC CREDENTIALS
 M.Com. from H.P University, Shimla in 2002
 B.Com. from Delhi University in 1999
 NISM DOCE Module
 NISM MUTUAL FUND Distributor Certification
PERSONAL DOSSIER
Date of Birth: 9th
August 1978