3. Panel 1
Panel one of my print production is a very powerful shot from my music video depicting
the two characters standing apart as if torn from each other. The shot shows them
gazing into the distance onto Cromer beach from the pier.
I used this image to amplify the fracture in the relationship. The bleak seascape
suggests an undefined future. The breach is shown by the distance in the shot. This
can also be seen within my video where Megan visually fades out of Olivia's life. I
decided to use this powerful image in both my print production and my music video to
highlight the separation between the couple.
The image of Meg's character appears to be disappearing, as if blown away into the
wind further portraying her disappearance from the shot and therefore, Olivia's life. This
imagery is much like her characters fade out of shot, as mentioned before. This links
lyrically to the track 'Gather and Run' where Natasha North sings 'Break this whirlwind
that my body has become....and breath your smoke into my lungs.’
Thematically, my Panel One design and music video are identical. I decided this was
the best approach because I did not want to contradict the convention and notion of a
coherent promotional package as to create a connection between my music video and
my print production. This further enhances the strength of the advertising aim.
Generically, I use the same conventions within all productions. One example of this
would be the colours it is also an example of coherence. I use the same colour scheme
throughout my package, muted blues, reds and browns. This is a convention of the
indie-folk genre and would therefore fits perfectly throughout the whole package. I
chose the colour scheme of muted blues, reds and browns to highlight the natural and
autumnal atmosphere that I have created that is also a generic convention.
Shots from music video
5. Panel 2 & 3
Panel Two and Three of my print production is a joint panoramic
image portraying Olivia's character alone in a forest, covered in
rays from the sun through the trees. Once again I have chosen to
increase the negative space in this image by using this panoramic
layout across the two panels. I have challenged the normal
conventions by including a gay relationship instead of a
heterosexual relationship.
The themes and visuals of my production, I have kept an
important connection between the lyrics and the product. For
example, in the fourth verse, Natasha North sings 'Then we will
turn the burning sun.....To the forest we will gather and run.’
The convention of the light rays and flares is used throughout the
genre like the images to the right from Elli Goulding and One
Direction
7. CD Print
The image on the CD shows the couple together hand in hand
bleached in the warmth of the sunlight. The happy scene is
surrounded by sun rays beaming down onto the couple, surrounding
them in a warm glow of love and contentment. This ties the images
on panel 1 and the music video together, creating the message of
love. This appeals to our target audience as they can relate this
image and the themes within the productions to their own
relationships.
In creating this image, I used composition to frame the couple
holding hands as one. They are facing the audience, but you are
unable to see their faces. This links to the lyrics 'my hands are
weak.....you pull me to the other side so grab my heart and tie my
tongue.'
Visually, the image is deliberately set to contrast light and dark,
much like being in a relationship and being lonely. This is highlighting
the binary opposition within the themes of my productions, between
reality and memory. This is a convention of the genre which can be
seen on many album covers such as Ellie Goulding.
Ellie Goulding and a shot from
my music video
9. Panel 4
Visually I have achieved this by using the typography, the location and
composition.
The theme of using negative space and the rule of thirds to reflect the loneliness,
emptiness and desolation of the relationship. This can be seen in the video in the
pier scene in which the characters are vulnerable in the shot.
This shot is a shot from my music video and is directly after the unedited version
of the shot in panel one. This instantly creates a visual connection between the
productions.
The imagery of this shot is symbolic of her abandonment. She stands there
mourning over their relationship, looking out onto a bleak empty landscape. These
themes have a strong link to the themes conveyed in the music video near the end
in the pier scene. this Highlights the symbolism that the environment has in my
productions. The beach is bleak, empty and cold. Much like the stage in which
their relationship is.
I also reference the lyrics "but we're drowning in an ocean too deep" in this image.
This further underlines the recurring motif of the locations interconnection with the
characters bond. This link between nature and the homosexual relationship has
an underlining message of equality and naturalness of all sexualities. This is a
theme that runs throughout my productions.
There is a strong coherence between panel one and panel four. Which adds to the
Shots from the music vide
11. Magazine advert
One of the main conventions of the medium of an advert in a magazine is to have the name of the
artist in large bold letters at the top of the image, in order to catch the attention of the consumer
reading this magazine. Promoting the artist (Natasha North) is the key aim here and using her name in
large encourages the audience to buy the album or the single. This convention is one I have
specifically chose to use, this is because the name 'Natasha North' dominates the advert, making it
impossible not to see when browsing through this magazine. The large typography I have used
connotes that there is importance in her name and that it should be read and remembered. This is
effective in not only securing the name in their mind but it also makes the artist seem exciting and
relevant which creates a need for the consumers to have what the artist is offering, further promoting
them.
The name of the album also being large letters is another convention I have used. However, as
Goodwin's theory states it serves as an advertisement for the artist.
The way I have incorporated the text into the image is another key aspect here, I have included the
most important information that is vital for an advert, such as the date of release and the name of the
product and brand (Natasha North), but the design of the ad also needs to be bold and memorable to
catch the readers attention as they browse through the magazine. That is why I used vibrant colours
such as the reds and oranges of autumn. These colours are vibrant and a convention of the medium
because it draws the eye and alerts the reader.
The main convention of the genre and the medium is the use of the imagery of the artist. This creates
a face for the consumer to identify the artists 'brand' as. This is an effective way of creating the image
of the brand for the artist, however, I challenged this in my ad; largely due to my artist, Natasha North,
being not well known to the public artist, this meant that her image would not have an impact on how
the readers viewed this as it would be as recognisable as our performers. Therefore, I decided to use
