Final Evaluation Q2

1. Q2
How effective is the combination of
your main product with ancillary
texts?

2. Panel 1

3. Panel 1
Panel one of my print production is a very powerful shot from my music video depicting the two
characters standing apart as if torn from each other. The shot shows them gazing into the distance onto
Cromer beach from the pier.
I used this image to amplify the fracture in the relationship. The bleak seascape suggests an undefined
future. The breach is shown by the distance in the shot. This can also be seen within my video where
Megan visually fades out of Olivia's life. I decided to use this powerful image in both my print production
and my music video to highlight the separation between the couple.
The image of Meg's character appears to be disappearing, as if blown away into the wind further
portraying her disappearance from the shot and therefore, Olivia's life. This imagery is much like her
characters fade out of shot, as mentioned before. This links lyrically to the track 'Gather and Run' where
Natasha North sings 'Break this whirlwind that my body has become....and breath your smoke into my
lungs.’
Thematically, my Panel One design and music video are identical. I decided this was the best approach
because I did not want to contradict the convention and notion of a coherent promotional package as to
create a connection between my music video and my print production. This further enhances the strength
of the advertising aim.
Generically, I use the same conventions within all productions. One example of this would be the colours
it is also an example of coherence. I use the same colour scheme throughout my package, muted blues,
reds and browns. This is a convention of the indie-folk genre and would therefore fits perfectly throughout
the whole package. I chose the colour scheme of muted blues, reds and browns to highlight the natural
and autumnal atmosphere that I have created that is also a generic convention.
Shots from music video

4. Panel 2 & 3

5. Panel 2 & 3
Panel Two and Three of my print production is a joint panoramic image
portraying Olivia's character alone in a forest, covered in rays from the sun
through the trees. Once again I have chosen to increase the negative space in
this image by using this panoramic layout across the two panels. I have
challenged the normal conventions by including a gay relationship instead of a
heterosexual relationship.
The themes and visuals of my production, I have kept an important connection
between the lyrics and the product. For example, in the fourth verse, Natasha
North sings 'Then we will turn the burning sun.....To the forest we will gather and
run.’
The convention of the light rays and flares is used throughout the genre like the
images to the right from Elli Goulding and One Direction

6. CD Print

7. CD Print
The image on the CD shows the couple together hand in hand bleached in the
warmth of the sunlight. The happy scene is surrounded by sun rays beaming down
onto the couple, surrounding them in a warm glow of love and contentment. This
ties the images on panel 1 and the music video together, creating the message of
love. This appeals to our target audience as they can relate this image and the
themes within the productions to their own relationships.
In creating this image, I used composition to frame the couple holding hands as
one. They are facing the audience, but you are unable to see their faces. This links to
the lyrics 'my hands are weak.....you pull me to the other side so grab my heart and
tie my tongue.'
Visually, the image is deliberately set to contrast light and dark, much like being in a
relationship and being lonely. This is highlighting the binary opposition within the
themes of my productions, between reality and memory. This is a convention of the
genre which can be seen on many album covers such as Ellie Goulding.
Ellie Goulding and a shot from
my music video

8. Panel 4

9. Panel 4
Visually I have achieved this by using the typography, the location and composition.
The theme of using negative space and the rule of thirds to reflect the loneliness, emptiness and
desolation of the relationship. This can be seen in the video in the pier scene in which the
characters are vulnerable in the shot.
This shot is a shot from my music video and is directly after the unedited version of the shot in
panel one. This instantly creates a visual connection between the productions.
The imagery of this shot is symbolic of her abandonment. She stands there mourning over their
relationship, looking out onto a bleak empty landscape. These themes have a strong link to the
themes conveyed in the music video near the end in the pier scene. this Highlights the symbolism
that the environment has in my productions. The beach is bleak, empty and cold. Much like the
stage in which their relationship is.
I also reference the lyrics "but we're drowning in an ocean too deep" in this image. This further
underlines the recurring motif of the locations interconnection with the characters bond. This link
between nature and the homosexual relationship has an underlining message of equality and
naturalness of all sexualities. This is a theme that runs throughout my productions.
There is a strong coherence between panel one and panel four. Which adds to the visual narrative of
the panels representing the narrative from the video.
Shots from the music video

10. Magazine
Advert

11. Magazine advert
One of the main conventions of the medium of an advert in a magazine is to have the name of the artist in large bold
letters at the top of the image, in order to catch the attention of the consumer reading this magazine. Promoting the artist
(Natasha North) is the key aim here and using her name in large encourages the audience to buy the album or the single.
This convention is one I have specifically chose to use, this is because the name 'Natasha North' dominates the advert,
making it impossible not to see when browsing through this magazine. The large typography I have used connotes that
there is importance in her name and that it should be read and remembered. This is effective in not only securing the name
in their mind but it also makes the artist seem exciting and relevant which creates a need for the consumers to have what
the artist is offering, further promoting them.
The name of the album also being large letters is another convention I have used. However, as Goodwin's theory states it
serves as an advertisement for the artist.
The way I have incorporated the text into the image is another key aspect here, I have included the most important
information that is vital for an advert, such as the date of release and the name of the product and brand (Natasha North), but
the design of the ad also needs to be bold and memorable to catch the readers attention as they browse through the
magazine. That is why I used vibrant colours such as the reds and oranges of autumn. These colours are vibrant and a
convention of the medium because it draws the eye and alerts the reader.
The main convention of the genre and the medium is the use of the imagery of the artist. This creates a face for the
consumer to identify the artists 'brand' as. This is an effective way of creating the image of the brand for the artist, however, I
challenged this in my ad; largely due to my artist, Natasha North, being not well known to the public artist, this meant that
her image would not have an impact on how the readers viewed this as it would be as recognisable as our performers.
Therefore, I decided to use the performers/actors from my music video instead.