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Gamification: How to use gaming techniques to grow your community

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5Desire
5Desire

Slide thuyết trình của diễn giả Rita Nguyen (Giám đốc sản phẩm & marketing của Skunkworks) tại 5Desire Event tháng 5.

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Gamification: How to use gaming techniques to grow your community Rita Nguyen Chief Product Officer Skunkworks.vn #5Desire @moodyrain
Agenda • What is Gamification? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources
What is Gamification?
What is Gamification? Introducing gaming mechanics to incentivize customer behaviour & build loyalty
In other words...
Sounds simple right? So let’s break it down.
Identify your player
What does fun mean to your player?
What does fun mean to your player?
Rewards
Status
Respect
Challenge Challenge
Co-operation Cooperation
Competitiveness
Business Needs
Opting in for email Referring a friend Rating products Watching videos Sharing content Making a purchase Searching for info Linking accounts Voting Taking quizzes Reading articles Viewing photos Answering questions Creating content Business Needs
Agenda • What is Gamification? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources
Golden Rules
Player Motivations
Player Motivations Business Needs
Player Motivations Business Needs Play in this area
Game Mechanics
Points
treasure isle gift Virtual Goods
Real Goods (but beware)
Badges
Badges
Challenges & Achievements
Levels
Leaderboards
Other Considerations
Story Lines & Visuals
Story Lines & Visuals
MyStarbucks Creativity
Juicy Feedback
Rock the first 30 seconds
Tutorial
Training
Connect then register
Win then register
Remember to make it harder to progress
Remember to make it harder to progress
Agenda • What is Gamification? • Motivations • How to set it up • Gaming Mechanics • Examples • Resources
Resources Gamify.com Gamification.co Gamification.org Badgeville.com GamificationNews.net Gamification.com
Key Takeaways • Know your player and their motivations • Make it fun! • Easy to play but hard to master • Light the way with clear progression • Reward your player • Anything can be gamified
Cam On Questions?

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