Media finance

1. Unit4-Pre production
LearningAimA Sourceson finance inMedia
 Corporate finance
Big companiesthatmake bigbudgetmovieshave finance inplace,theyreinvestprofitsthey
made fromearlierproductions,they are bigcompaniesmeaningthattheywill attract
variousinvestors,if theyneeditbecause theyare successfultheyhave easyaccessto
borrowmoney.
Examplesof companieswhohave solidfinance are Marvel StudiosandDisney,theyhave
solidfinance and spendtheirmoneyonmore filmproduction,soAvengersendgameis
producedbyMarvel and distributedbyWaltDisneyStudios.
 Distributionrights
DNA filmsmade DannyBoyle’s28 dayslater.Theysolddistribution rightsto20th
centuryfox
and usedthe feesfromthatsale to fundproduction.
 Sponsorship
UK televisionshowshave corporate sponsorship,soCadburysponsorsashow called
Coronationstreet,justeatsponsorsthe XFactor.
 Productplacement
HappensonTV withUncle Benspre-cookedrice/YeoValle low fatnatural yoghurt.They
appearin lotsof hisrecipes.ItalsohappensinfilmswithTransformersandGeneral Motors,
TwinkiesinZombielandandHeinekeninthe Jamesbondmovies.
 Franchising
Lots of examplesof filmsdoingmerchandise tie-inswithfastfoodcompaniesbutalsowith
toy andgame production
 Crowdfunding
CrowdfundingisusingonlinesitessuchasKickstartertoraise moneyforindividual people
rather thaninvestors.
 Private financing
Thismay meanborrowinga sumof moneyfroma bank.Thiscouldalsomean maxingout
creditcards.
 Publicfinance
Some filmsare made bypublicbodies-BBCfilmswhichalsoownsFilm4,alsoreceivessome
publicfinance,thesefilmscanalsoinclude Britishfilmsmade fromthe National Lotteryor
the BF1