What companies were involved? What is the ownership
information for the companies involved - Use key words like,
parent company, subsidiary, conglomerate etc.
The Walt Disney empire brought the superheroes stable Marvel
The companies involved are Walt Disney Empire and Marvel Entertainment.
Marvel entertainment was its own company and was not owned by anyone
before Disney invested in them. It has now become a subsidiary
What are the companies involved famous for? i.e what are their
biggest grossing films or why would people know who they are?
Disney is famous for being the biggest film company in the world. Disney
owns and operates ABC broadcast television network and the cable
television networks such as Disney Channel, ESPN, A+E Networks. They
also own 14 theme parks over the world and has a successful music
Marvel entertainment is famous for its well known superheroes. The
company is known for its comic books and, as of the 2000s, films via its
When and why did the deal take place?
Disney brought the comic book and movie company Marvel Entertainment
in December 2009 for $4.2 billion in cash and stock. Marvel was a strong
successful company however in the future could go down hill, by them
being owned by Disney puts them in a strong position as Disney is very
successful and can make them lots of money for example adding the
marvel characters to their theme parks and merchandise ect. It also puts
Disney in a strong position so is a win win situation.
How has the deal increased the power or influence of the company
within the film industry – is there any evidence of a monopoly or
oligopoly – if so please explain?
The deal between Disney and Marvel have made a big impact as it has increased
Disney's monopolization and has made Disney more dominant as now they have a
strong industry built up of successful companies. In the future Disney will be able
to expand Marvel, and increase the target audience to a new generation of comic
lovers. Marvel is now a subsidiary company
A monopoly organization is an economic market condition where one seller
dominates the entire market.
This visual show the companies Walt Disney own.
What do you think the impact will be on the other major film
I think that by Walt Disney taking over Marvel they would be able to
dominate the film industry as they will be able to appeal to their teen
boy target audience, by gaining their male target audience they would
be able to create films and shows that would be watch by their new
found target audience. Another reason I think that this deal would have
a big impact on other film companies is that they have
What are the key issues with this ownership deal find at least 3
issues- this will require you to research
A key issue with Walt Disney taking over Marvel is that Walt
Disney had to make some redundancies, due to the amount of
people they had employed after buying Marvel plus their 150 staff
that were originally working at Marvel as well as a production
company called Lucasfilm.
Another issue that this ownership has caused is that Walt Disney
is dominating the film industry and building a Monopoly
organisation. Because of this, it causes other film production
companies to have a limited chance to produce their own films.
A third issue with this ownership deal is that by Walt ~Disney
being now able to appeal to their boy target audience, they may
take away other companies audiences because of this.
Summarise what you have learnt about how ownership
practices work within the film industry.
I have learnt that monopolisation is important in the film industry as it makes
that company dominate.
What are the different ways in which the FILM industry makes
money from audiences – create a mind map – include the
words below – for a distinction try to find some of your own.
What is meant by product placement – what famous examples
are there of films that have used product placement.
Product placement is where big manufacture companies pay film companies or TV programs to show their
products to gain more exposure.
Uses advertisement of converse
Crashes into a ‘Marlboro’ cigarette van
Driving a ford car
Drinking a doctor pepper
How does product placement help films to make money
(explore a big blockbuster film)?
Product placement helps films to make money because big manufacture
companies pay film companies to place their products in their film. If lots
of big manufacture companies ask one film company to place their
products in their films, the film company will make a lot of money.
For example Men In Black uses a number of product placements such as
ray ban sunglasses, Mercedes Benz, Sprint and Burger King.
Where do Independent film companies get their funding –
explore development funds, film funding schemes etc. Explain
how development funds and film funding schemes work. (Look
at examples like Film four, BBC films, Revolver)
The independent film companies go to studios and pitch their ideas for their
films they would like to create. Some independent film companies get
their funding through development funds, theses development funding
companies give independent film companies a certain amount of money
depending on what their films about. There are many different types of
funding development companies, this visual shows you some examples.
There are different companies that fund independent films for example
British Council Film and
Explain how sponsorship deals work within the film industry –
provide an example of a sponsorship deal for a recent film.
(think of a big blockbuster film, you can try Man of Steel, The
Avengers Assemble, The Hobbit – and see what you can find).