I hope this helps. :)

2. Businesses focus on
designing new products
and selling these
products to customers.

3. The process of creating a
new product involves
nearly every department
in the organization

4. The research and
development
representative invests her
time working with raw
materials to create new
products.

5. The production
representative spends time
reviewing the production
process needed to
manufacture the new
product.

6. The marketing
representative
analyses customer
needs and desires.

7. NPD is the complete
process of bringing a
new product to
market.

8.  Idea Generation
 Idea Screening
 Idea Development and Testing
 Business Analysis
 Beta Testing and Market Testing
 Technical Implementation
 Commercialization
 New Product Pricing

9. Companies must take a holistic
approach to managing this
process and must continue to
innovate and develop new
products they want to grow
and prosper.

10. An approach:
To deserving new products in which
various company’s departments work
closely together overlapping the steps in
the product development process in
order to:
 Save time
 Increase effectiveness

11. Development process
should be holistic
(alternative) and
systematic not to good
ideas die.

12. When we are in a tough economic situation
usually management reduces spending on:
new-product development. Usually it is done
from a short-sighted.
Though times might call for even:
 Greater new-product development, offering
changing customer needs and tastes.
 Innovation helps
 Making the company more competitive
 Positioning it better for future.

13. This article presents reasons why only 10-20%
of new products and services succeed.
 Marketers assess the marketing climate
inadequately.
 The wrong group was targeted.
 A weak positioning strategy was used.
 A less-than-optimal "configuration" of
attributes and benefits was selected.

14.  A questionable pricing strategy was implemented.
 The ad campaign generated an insufficient level of
awareness.
 Cannibalization depressed corporate profits.
 Over-optimism about the marketing plan led to a
unrealistic forecast.
 Poor implementation of the marketing plan in the
real world.
 The new product was pronounced dead and
buried too soon.

15. Let’s start with the overall objective, which I often
formulate as depicted below.
Profitable products with good time-to-
market, strong take up rate and
highly satisfied customers