A PROJECT MADE ON AN IMAGINARY PRODUCT CALLED GUMMIE NUMMIES -A SUBSTITUTE OF CHEWBEARS WHICH IS A NUTRTITIONAL CANDY FOR THE KIDS SO THAT THEY CAN GET THE NUTRIENTS NECESSARY FOR THEM WHICH THEY MIGHT NOT GET DUE TO LOW INTAKE OF HEALTHY FOOD AND MORE INTAKE OF JUNK FOOD.
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AN IMAGINARY PRODUCT GUMMIE NUMMIES SUBSTITUTE FOR CHEWBEARS
1. • IS YOUR CHILD A PICKY EATER?
• DO YOU FIND IT HARD TO FEED
YOUR CHILDREN WITH HEALTHY
FOOD?
• DO YOU WANT A SOLUTION FOR
THAT ????
2. Members And Their
Contribution
• MADHUMITHA ARJUNAN (1102): IDEA AND OBJECTIVES OF
THE BUSINESS
• APARNA VENUGOPLAN (1082): SWOT ANALYSIS,
,COMPETITORS
• MEAGAN MARTIS (1104): PRODUCT, SOCIAL
RESPONSIBILITY
• MADHAV MAHAJAN (1101): PROMOTION, PRICE, PACKAGE
• ABHI RAM VARMA (1096): FORM OF BUSINESS
ORGANISATION, ORGANISATION STRUCTURE
4. Form Of Business
Gummie Nummies has formed a
Partnership with Candico India, a
leading candy manufacturer
in the country.
5. Organisational Structure
• Founded & led by Dr. Madhumitha, CEO
• Research team led by Meagan
• Madhav, the Marketing Manager
• Yeshasv, the Financial Manager
• Aparna, the General Manager
• Abhi Ram, representative of Candico India’s
partnership.
6. • Gummie Nummies shares 45% of its capital and profits with Candico
India.
• Apart from the profits earned through sales, Gummie Nummies helps
Candico India to enter the health-related food market without
disturbing any of their current candy line-up, and for a much lesser
cost.
• With Candico as a partner, Gummie Nummies has access to several
resources and amenities like
i. State-of-the-art manufacture facility & machinery.
ii. Financial support for continuous raw material supply and
production.
iii. Free-of-cost mentorship for improving overall marketing
Our Partner
7. Product
Gummie Nummies is a health supplement for your young ones.
Licensed by ICMR & IAP
Organic
Vegetarian
Provides 9 essential vitamins (A, B Complex, C, D, E, H) + iron+ calcium
NO..
1. artificial colouring
2. artificial flavouring
5 different flavours
Child proof caps
Containers available in 2 sizes.
1. Small with 20 supplements
2. Large with 60 supplements
8. Investment Structure
• 45% of our capital need is met through our
product partnered candy firm, and the other 55%
s invested by the one who gave the idea Dr.
Madhumitha.
• Candico India contributed 90 lakh INR with an
additional access to one of their manufacturer
facility and machinery.
• Additionally, Dr. Madhumitha has invested
another 1.1 crore INR.
• So, the initial investment of Gummy Nummies is
14. Ways of Promotion
Social Media
Partner with a company
Human bill boards
Sponsor a cause
I LOVE YOU technique
T.V Advertisement
Ad spot on shopping cart handles
20. Levels Of Packaging
• Primary-Trophy
• Transportation-Cartons with the
capacity of 30 trophies of 250 gm.
each
21. W O T
•Provide children
with calcium and
vitamins
•Extensive research
and laboratory
analysis
•No artificial
coloring or
flavoring.
•Time and money
for research and
development.
•Promoted with
recommendation of
more doctors.
•Has the ability to
sell online.
•Potential to enter
international
market.
•Competition in
national and
international
market.
S
23. Social Welfare
•We Have Specially Created The Gummie Nummies
Bottles To Be Top Grade 1 Quality PET. As Per
American Chemistry Council, These Are Reusable At
Homes.
•We Provide The Disabled People Employment
Opportunities.
•Every 6 Months Bring Members Of Old Age Home And
Our Children To Interact With Each Other.
Editor's Notes
Social Media Company Cost
Human Bill boards 20000
Television (Times Now, NDTV, Sony TV, Colors, Star Plus, Sony Sab, Zee TV)
8400000
Sponsoring a cause Company Cost
Ad Spot in Shopping Cart 20000