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Ways to divide a market into Segments

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Sameer Mathur
Sameer Mathur

Ways to divide a market into Segments

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Identifying Market Segments and Targets
In what ways can a company divide a market in to Segments?
1. Geographic
Region NationState City Neighbor Food Habits Climate Status
2. Demographic
Age Life Stage Income Gender
3. Psychographic
VALS Segmentation System
4. Behavioral
Use Attitude Age Response
Thank You Vardaan Bhatia IIT Kanpur

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