These slides explain the importance of marketing explained by Philip Kotler in his book of Marketing management

1. Importanc
e of
Marketing

3. “The first decade of 21st
century challenged firms to
prosper financially and even
survive in face for unforgiving
economic environment.
Marketing is playing a key role
in addressing those
challenges”

5. “Finance, operations,
accounting and other business
function won’t really matter
without sufficient demand for
products and services.
Financial success often
depends on marketing ability”

7. “CEO’s recognize the role
of marketing in building
strong brands and a loyal
customer base, intangible
assets that contribute
heavily to the value of firm”

8. “Marketers must decide
what features to design into
a new product or services,
what prices to set, where to
sell products and how
much to spend on
advertising, sales, Internet
or Mobile Marketing”

9. “Marketers must make decisions
in an Internet fuelled
environment where consumers,
competition, technology and
economic forces change rapidly
and the consequences of
marketers words and actions can
quickly multiply”

10. “Internet is changing
the way in which
companies connect
with customers and
how the market their
product and services”

12. “Created by Sai
Srujan,RGIPT RaeBareli,
during an internship by
Prof. Sameer Mathur,IIM
LUCKNOW”