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How can market followers or nichers
compete effectively ?
It is done with smart
niching
By offering high value
By charging premium price
By achieving lower
manufacturing cost
By shaping strong corporate
culture
By setting strong vision
Remember !!!
Follower in large market=leader
in a small market
local garments
motifs
Niche product in
export market
Sameer Mathur
MBASkills.in
Indian institute of
Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-
2009
Madhusudan Dahal
National Institute of Technology surat
intern

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How can market followers or nichers compete effectively